2020 FALL PRODUCT PROGRAM TRAINING Girl Scouts of The Northwestern Great Lakes
THANK YOU! and look forward to “bravely sharing our strengths” • We appreciate your time, energy and efforts • Our Product Program is a success because of YOU ! • You help girls learn and develop skills that last a lifetime • We are excited to kick off this new Girl Scout year with you
THE WHY FOR GIRLS What Do Girl Scouts Learn from Fall Product Program? What Have Girl Scouts Experienced Using the Money Earned from Fall Product Program? How Have Troops Used Money Earned from Product Programs to Give Back ?
BRAVELY BE YOU! You are providing girls with life-changing experiences by trusting your strengths You are directly impacting the future of girls by… Facilitating the largest girl-led entrepreneurial program in the world Assisting girls in earning funds to support their amazing girl-led adventures and service opportunities locally, nationally and globally Providing girls the opportunity to share their skills to make the world a better place WHAT’S YOUR WHY?
THREE TOED PYGMY threat to the species Eats primarily leaves of red Size around 6 pounds Population <100 without detriment to their health symbiotic, providing camouflage found on the fur and is considered A unique species of green algae is SLOTH Sloths can swim Habitat destruction is the largest species in 2001 sloths and was only recognized as a It is the smallest of the three toed Veraguas off the coast of Panama Found living on Isla Escudo de mangroves • • • • • • • •
2020 GIRL REWARDS
PERSONALIZED PATCHES mangrove-lined river and her baby combined sales • Girls choose an adventure for their avatar • Kayak with swimming sloths down a • Relax on a hammock with a sloth friend • Earned by: • Sending 15+ Emails & Reaching $275+ in • Patches are shipped directly to girls
2020-21 FALL & GIRL SCOUT COOKIE CROSSOVER PATCH • As a Girl Scout member, girls work to create change and to become dynamic leaders • To earn this crossover patch, girls must: • Sell 10+ items during the 2020 fall program Sell 50+ packages of cookies • during the 2021 Cookie Program
$3 per magazine and in the 2021 Cookie Program! will earn an additional $0.03/box the 2020 Fall Product Program troops for opt out $3.10 and 1.10 TROOP PROCEEDS Chocolates Nuts and Magazines, item nut/chocolate $1 per participating in the Fall Product Program ⭐ Any troop that participates in ⭐ Troop must have at least three girls
TWO WAYS TO PARTICIPATE and friends in two ways link on social media to purchase magazines and nuts/chocolates • Girls offer a variety of items to family • In-person using a nut order card • Online sending emails and sharing
IN-PERSON NUT/CHOCOLATE ITEMS items • Delicious selection of • Holiday Tin & Gift Items • Care to Share
NEW NUT/CHOCOLATE ITEMS Deluxe Pecan Clusters Peanut Butter Trail Mix
Customers can make towards nuts to be donated to Regional VA Centers. Troops earn and girls earn nut recognitions. Girls earn the Care to Share Patch by • • •
ONLINE NUT ITEMS The online store offers all 25 Girl Scout branded nut/candy items PLUS 9 online exclusive items.
GIRL ONLINE EXPERIENCE get results with PATENTED Girl Scout platform o Create a virtual likeness o Creating avatars makes participating fun and
GETTING STARTED participant or as a returning user from last year • Girls log in as a first-time • Spanish experience available
REGISTERING AN ACCOUNT Zip code validation Scouting means to her girl goals and what Girl Answer questions about nickname Participant can edit Troop#/Group#” or “I don’t know/see my Troop number selection setup and secure password Participant information correct council ensuring girl in o o o o o
likeness with over 3 billion avatar feature combinations Fall 2020 CREATE AVATAR & RECORD VOICE Avatar • Girl designs her own • New feature choices for
PERSONALIZED CAMPAIGN a video which can be shared on their online storefront and/or videos sell more to reach their goals Send 15 emails and sell • Girls can upload a photo or • Girls who upload photos
PROMOTING HER preprinted with their storefront code customers previously purchasing email and family know who is sending the email addresses saved year over year text family and friends. CAMPAIGN magazines social media 27% of online sales come from emails or sharing on social media with family and friends by sending o Girls share their online storefront link o o Girls also have business cards o Take a picture of the business card and o Easier for returning girls with customer o Option to include last name so friends o Simplicity of one click renewals for
PERSONALIZED PATCH SHIPPING or initials for her patch two patch backgrounds mailing address after login directly to girls as earned throughout the program • Girl chooses name, nickname • Girl makes selection between • Opportunity to provide • Personalized patches ship
GIRL’S CAMPAIGN HQ of the program girl’s online store code card sales entry) need to receive rewards o Navigation tools for all aspects o Emails/Social Media o Printable business cards with o Manage paper orders (nut o Rewards earned and actions o Reports
AVATAR’S ROOM by completing actions within M2OS during the program • Girls can earn virtual rewards for their avatars • Girls revisit their room an average of 4 times • View virtual rewards earned and troop photo
CUSTOMER EMAILS with links to shop for magazines and nuts/chocolates and can hear the special message recorded by their favorite Girl Scout • Family and friends receive emails
ONLINE STOREFRONTS Magazine selections include all Time, Inc titles, Reader’s Digest and more!
ONLINE NUTS/CHOCOLATES choose girl delivered or direct ship products online at the time of checkout o Customers have the option to o Customers pay for all
ENTERING IN-PERSON NUT M2OS system to be must be entered into sales totals in reports added to all online will be tabulated and program to the end of the the M2OS system prior the nut order card into total of each item using ITEMS ORDER CARD processed o Parents/girls enter the o Nut order card totals o All in-person nut orders
REPORTS categories sold online by customer to see which products to deliver end of program o Reports broken out by sales o View all girl delivered items o Report emailed to parents at
Enabling the girl experience VOLUNTEER LEVEL ACCESS
WELCOME TO YOUR CAMPAIGN start, volunteers receive email invitation to M2OS to setup password return to council’s M2OS landing page o Prior to Fall Product Program o Click link embedded in email o After login, volunteers can
GETTING STARTED for any girls who didn’t enter their own your girls to EASIEST way to get 72% open rate - the Email Blast has a The Parent/Guardian View reports paper orders) Manage nut card orders (after girl entry participation in the Fall Product Program email blasts announcing troop Within M2OS, launch parent/guardian Create your troop leader avatar Watch troop training video participate online! • • • • •
PARENT AND GUARDIAN EMAIL BLAST an email directly to parents with a link and instructions on how to participate be uploaded by council enter any missing parent/guardian emails o Troop leaders can launch o Parent email addresses will o Volunteers can edit or
TROOP CAMPAIGN HEADQUARTERS Headquarters for managing a troop campaign All program management tools on one site o o
participants, troops and supporters Announcement, Registered but not Launched, Thank You Everyone, Only those not Logged In, Only those Logged in • Contacting specific • Troop to Girl – MESSAGING THROUGH M2OS • SU to Troop –
ENTERING IN-PERSON NUT ORDER CARD ITEMS name to edit her orders add orders for any girls missing from the list questions about items entered • Select the Girl Scout’s • Click “+Add Girl Scout” to • Message girls directly with
GIRL REWARDS for girls Rewards link from the Troop Dashboard volunteers can make reward selections for them available under Reports link or through the Delivery Tickets link • Rewards are automatically calculated • To view rewards, choose the • If girls didn’t make choices, • Detailed reports of earned rewards
TROOP BANKING & PAYMENTS at a glance including: troop) • View troop financial information • Gross sales • Total paid online by customers • Total proceeds earned • Balance due council • Girl payments (if entered by
REPORTS Troop Dashboard to view total sales or sales by product category specific details of individual girls Summary/Amount Due Report • Click the Reports link from the • Click a girl name to view the • Link on dashboard Troop
DELIVERY TICKETS or girl rewards for easier picking and packing • Print delivery tickets by troop • Available for products and • Option to include financials
VOLUNTEER AVATAR PATCH Troop Fall Product Chairs Earned by achieving $600 in total Troop sales
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