CITY OF MINNEAPOLIS 2020 Census Update David Rubedor, Neighborhood and Community Relations Alberder Gillespie, 2020 Census Program Manager January 29, 2020 1
Request for Council Action Receive and file the 2020 Census Quarterly Update 2
2020 Census Why is the census important • Everyone counts • Everyone is seen and heard • Political representation • Funding allocation 3
Complex households including those with blended Persons families, multi- College generations, or with low S tudents non-relatives income Persons Young experiencing children homelessness Who is at risk of Undocumented Persons less likely to immigrants (or being use the Internet and recent others without immigrants) Internet access undercounted? Persons who do not speak English fluently Renters (or have limited English proficiency) Persons who Racial and have dist rust ethnic in t he Persons with minorities government mental and/ or physical disabilities
Expected Undercount Minneapolis Minneapolis has the highest expected under count 95,942 people A potential loss of $2.7 Billion In financial resources over the decade 5
2020 Census Why Neighborhood and Community Relations • How we do this matters • Must be community led • Further old and new relationships built on trust with all residents, specifically historically undercounted • Build trust in government • Willing to address historical racial inequities that have resulted from census 6
Timeline for GOTC • Educations and Awareness: Now – Dec 2019 • Raise awareness about the upcoming census • Promotion & Mobilization: Jan – Apr 2020 • Encourage households to complete the census • Targeted Action: May 2020 –July 2020 • Outreach to those who have not completed the census 7
Census Timeline Households receive postcard March 2020 Census open expected March 12, 2020 Census day April 1, 2020 Census closes July 2020 8
City Approach • Strategic partnerships • Enterprise based • Community based • Support community led efforts • Leverage available resources 9
Strategic Partnerships - Enterprise • Communications • Elections • Creative City Making • IT • IGR • Regulatory Services • Civil Rights • Coordinators Office • CPED 10
Added Capacity • Communications • Digital & Social Media Communications Specialist • Chelsea McFarren • Elections • Elections and census engagement specialist • Katie Mauer 11
Strategic Partnerships - Enterprise • Rental Property Owners • Letter sent to property owners and managers of all rental properties in city • Approximately 24,000 letters sent, one per rental license • Utility Billing • All Minneapolis utility bill customers that receive mail - 67,000 households, primarily owner occupied single family • December 2019 and March 2020 • Elections and Census mailer • All Minneapolis households • February 2020 • Council newsletters 12
Strategic Partnerships - Community • Complete Count Committee • Community partners • Tour de Neighborhoods • Support applying for other resources 13
Strategic Partnerships - Community • State of Minnesota • Hennepin County • Local Government roundtable • City of St. Paul • Children’s Minnesota Hospital • PICA Head Start • AARP • Minneapolis Urban League • Minneapolis Urban Indian Complete Count Committee • Neighborhood associations • Faith institutions 14
S trategic Partnerships - Community Complete Count Committee Community partners Tour de Neighborhoods S upport applying for other resources 15
Highlighted Future Activities • Community Connections Conference • We Count theme • Census experience • Civil Rights Census Experience • Creative City Making artists collecting personal We Count stories • US Census Bureau promoting jobs • Minneapolis Complete Count Committee answering questions • Ricardo Levins Morales signing posters of We Count image • Workshops 16
Highlighted Future Activities • Trusted Spaces, Trusted Faces • Partnering with community to provide safe spaces where community members can complete the 2020 census. • Providing technology • 2020 Census assistance training 17
2020 Census Update • U.S. Census Bureau • Recruitment • Offices/Staffing • Outreach • Local Census update • Apartment Access 18
What Can You Do? • Continue to share information • Newsletters • Social media • Host an event 19
Thank You 20
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