2019 INVESTOR OVERVIEW SNIPP INTERACTIVE INC. TSX-V: SPN OTCQB: - PowerPoint PPT Presentation

Snipp Proprietary and Confidential 2019 2019 INVESTOR OVERVIEW SNIPP INTERACTIVE INC. TSX-V: SPN OTCQB: SNIPF

DISCLAIMER This presentation is not, and nothing in it should be construed as, an offer, All forward–looking statements attributable to the Company or persons acting on invitation or recommendation in respect of Snipp Interactive Inc.’s securities, its behalf apply only as of the date of this document, and are expressly qualified or an offer, invitation or recommendation to sell, or a solicitation of an offer in their entirety by the cautionary statements included elsewhere in this to buy, the facilities or any of the Company’s securities in any jurisdiction. document. All forward-looking statements involve risks and uncertainties, which Neither this presentation nor anything in it shall form the basis of any contract may cause actual results to differ materially from the statements made. Such or commitment. This presentation is not intended to be relied upon as advice statements reflect our current views with respect to future events and are subject to investors or potential investors and does not take into account the to such risks and uncertainties. Many factors could cause our actual results to investment objectives, financial situation or needs of any investor. All investors differ materially from the statements made, including those factors discussed in should consider such factors in consultation with a professional advisor of filings made by us with the Canadian securities regulatory authorities. Should one their choosing when deciding if an investment is appropriate. or more of these risks and uncertainties, such as changes in demand for and prices for the products of the company or the materials required to produce The Company has prepared this presentation based on information those products, labor relations problems, currency and interest rate fluctuations, available to it, including information derived from public sources that have increased competition and general economic and market factors, occur or not been independently verified. No representation or warranty, express or should assumptions underlying the forward-looking statements prove incorrect, implied, is provided in relation to the fairness, accuracy, correctness, actual results may vary materially from those described herein as intended, completeness or reliability of the information, opinions or conclusions planned, anticipated, or expected. expressed herein. These projections should not be considered a representation of the Company’s potential cash generation performance in any way. The financial projections are preliminary and subject to change; the Company undertakes no obligation to update or revise these forward–looking statements to reflect events or circumstances that arise after the date made or to reflect the Some of the financial information included in this presentation is preliminary, occurrence of unanticipated events, except as required by law. Inevitably, some forward-looking, unaudited and subject to revision. assumptions will not materialize, and unanticipated events and circumstances may affect the ultimate financial results. Projections are inherently subject to substantial and numerous uncertainties and to a wide variety of significant business, economic and competitive risks, and the assumptions underlying the projections may be inaccurate in any material respect. Therefore, the actual results achieved may vary significantly from the forecasts, and the variations may be material. The reader is cautioned not to put undue reliance on such forward- looking statements. 2

SNIPP - WHAT WE DO Snipp provides brands with an intelligent technology platform that generates unique first party data through the turnkey implementation of promotions and cross channel loyalty programs. 3

OUR CLIENTS ARE TOP MULTINATIONAL BRANDS LESS THAN 10% PENETRATED INTO OUR CURRENT CUSTOMERS CPG ALCOHOL PHARMA LIFESTYLE HOME & EUROPE OUTDOOR TELECOM OTHERS 4

RETAILERS RETAILERS AGENCIES & PARTNER COMPANIES ADVERTISING & MARKETING AGENCIES INCENTIVE MARKETING NETWORKS 5

SOME OF OUR PROGRAMS Loyalty Promotion Promotion API/License Rewards Store API/License Promotion Promotion TRUSTED BY GLOBAL FORTUNE 500 COMPANIES

SOME OF OUR PROGRAMS B2B Loyalty Gamification Receipt Rewards Rebate Sweepstakes Continuity Loyalty (Ziploop) &Instant WIn Processing Program AND BY MID-SIZE BRANDS

SNIPP – WHERE WE PLAY…TODAY Industry Category Market Size $50B Market Who Is My Customer? Research Where Can I Find Them? Advertising $563B How Do I Target Them? Technology Did They Buy My Product? $80B Marketing Technology How Do I Keep Them Coming Back? *Global Spend as reported by Statista 8

WHY IS OUR PLATFORM IMPORTANT? 1 2 Retailers have the power of purchase Advertising has a measurement data, Brands have none problem “Half the money I spend on advertising is wasted; Brands the trouble is I don’t know which half” - John Wannamaker $ “The problem for many advertisers is that the vast Retailers majority of consumer purchases take place offline. So the question becomes: if I buy advertising on Facebook, how do I know that someone bought a $ can of beans in the supermarket because of it?” Consumers Connecting brands directly to the consumer with effective advertising and incentives 9

SNIPP TODAY 85 EMPLOYEES: 44% IN ENGINEERING 57%+ REVENUE CAGR SINCE LISTING (2012-18) 69% GROSS MARGIN FOR Q4’18 VS 66% IN Q4’17 $4MM CASH+AR Purchase Program Loyalty Program + CASH FLOW FROM OPERATIONS FOR FY’2018 58% EBITDA IMPROVEMENT 2018 VS 2017 25% BOOKINGS INCREASE FOR 2018 VS 2017 $15.5MM Rebate Program B2B Program 2018 BOOKINGS – HIGHEST IN HISTORY 3 CONSECUTIVE YEARS (2016-18) ON DELOITTE’S TECHNOLOGY FAST 500 TM , A LIST OF THE 500 FASTEST GROWING COMPANIES IN NORTH AMERICA 10

SNIPP – HOW WE DO IT Future Solutions Technology Engines / Platform Industry Solutions Contests & Promotions Receipt & Image recognition Receipt / Purchase Validation Loyalty in-a-box (Ziploop) Instant Win Sweepstakes MOBILE INFLUENCER PLATFORM Rewards Platform Gift With Purchase Incentive & Influencer Programs Social Media Promotions Loyalty Engine Punchcard / Continuity Rebate Programs Research Solutions Enterprise Loyalty Rebates Platform Insights & Analytics Modular Technology Stack Enables Multiple Business Models… 11

REVENUE MODEL TODAY DIVERSIFIED HIGH MARGIN REVENUE ACROSS SEGMENTS SAAS Style Recurring Revenues % of % of % of 20% 38% 42% 2016 69% 53% 49% 2017 11% 9% 9% 2018 Rev Rev Rev Licensing Promotions / Rewards Loyalty & Rebate Solutions (Previously called API Sales) Long-term recurring revenue High no of repeat clients • • Our technology is modular • We run 3 of the largest Campaign sizes continue to • • enabling us to gain licensing consumer loyalty programs – increase revenues Kellogg, Starbucks and Huggies 12

CURRENT TRENDS: METRICS Q4’2018 Q4’ 2017 Q4’ 2018 % of Revenue with Recurring 58% 44% Components $39,815 $66,036 Increasing Campaign Size 66% 69% Improving Margins 82 52 Higher Campaigns Booked $8.0MM $6.3MM Booking Backlog $4.1MM $4.4MM Q4 New Bookings 13

CURRENT TRENDS: METRICS 2018 2017 2018 % of Revenue with Recurring 51% 47% Components $42,153 $49.037 Increasing Campaign Size 70% 65% Improving Margins 314 318 Higher Campaigns Booked $8.0MM $6.3MM Booking Backlog $12.4MM $15.5MM Bookings 14

REVENUE VS EBITDA TREND PHASE#1 PHASE#2 2012 2018 2015 Public on TSX with Acquired Leading Fortune Acquired SwissPost Acquired HipDigital Completed Integration Crossed $15MM $2MM offering 500 Pilot customers Loyalty Engine Rewards Solution of all Acquired Entities in Sales Bookings Launched Raised $10MM Crossed Acquired Ziploop Receipt Processing Engine in Equity $10MM in Sales Machine Learning Engine Phase#1 Key Milestones 3.84 Raised seed capital 3.7 • $3.31 3.32 $2.99 Launch of Minimum Viable Product $2.82 • 3.02 2.85 2.94 2.87 $2.48 Established the Receipt Processing Industry • $2.11 Acquired Leading Fortune 500 customers • Raised $10MM to fund solution development • $0.25 0.09 Phase#2 Key Milestones Q1'16 Q2'16 Q3'16 Q4'16 Q1'17 Q2'17 Q3'17 Q4'17 Q1'18 Q2'18 Q3'18 Q4'18 Built + Bought technical components • $(0.47) 0.01 $(0.22) -0.67 $(0.71) Completed Integrations of companies • -1.01 -1.18 -1.3 -1.54 Launched disruptive industry solutions • Exiting 2018 with +ive EBITDA for H2 • -2.46 Revenue Vs EBITDA (USD, $MM) Crossed $15MM in bookings for 2018 • Revenue EBITDA 15

REVENUE MIX: BUILDING LONGER TERM RECURRING REVENUE STREAMS Snipp USD Revenue & Bookings Backlog $20,151,286 $19,179,019 Revenue Bookings Backlog $8,000,000 $6,300,000 $15,323,727 $4,200,000 $12,590,231 $700,000 $12,879,019 $3,562,045 $12,151,286 $11,890,231 $11,223,727 $870,420 2013 2014 2015 2016 2017 2018 Full Time 8 10 48 118 85 Employees 16

FOCUSED ON PROFITABLE GROWTH SNIPP IS POISED FOR GROWTH 1 Focused on ramping our sales capability & performance 2 Low hanging fruit in servicing our existing clients in overseas market 3 We expect a high % of long-term high margin contracts 4 Scalability makes each incremental relationship more profitable 5 This is a fragmented industry, with many opportunities for growth 17