2018 Community Survey Presented to the Mecklenburg Board of County - PowerPoint PPT Presentation

2018 Community Survey Presented to the Mecklenburg Board of County Commissioners by the County Manager’s Strategic Planning & Evaluation Team October 23, 2018

Awareness Attitudes Perceptions Community Survey: Annual Public Opinion Survey of County Programs and Services 2

Summer 2018 Winter 2017 Spring 2018 Data Planning Design Collection Survey 2018 Methodology  Survey administered by mail, web and phone (conducted by ETC Institute)  A random sample of 1,116 households  95% level of confidence with a precision of at least +/-2.9%  16 th year of the Survey 3

White and African- American Majority Ages 35 – 54 Work Full-Time Respondent Have some college education and are Profile college graduates Earn from $50k-$150k+ 4

Less than 1 1 to 2 years, 5% year, 2% 3 to 4 years, 9% Our Respondents: 5 to 10 years, Years Lived in 15+ years, 53% 18% Mecklenburg County 11 to 15 years, 13% 5

Race-Ethnicity 0% 10% 20% 30% 40% 50% 60% White 49% African American 32% Hispanic or Latino descent 13% Asian or Pacific Islander 5% Multi-racial 4% Our American Indian or Native Alaskan 1% Respondents: Other 0% Age Gender, Race- Ethnicity, Age Gender 65+, 1% 55 to 64, 12% Under 35, 22% Male, Female, 49% 51% 45 to 54, 33% 35 to 44, 32% 6

Post graduate advanced 22% Post-graduate student 8% College graduate 32% Our Some college 23% Respondents: Education Special/technical training 4% High school diploma or equivalent 9% Less than high school graduate 2% 0% 5% 10% 15% 20% 25% 30% 35% 7

Full-time 64% Retired 18% Part-time 8% Our Respondents: Unemployed/not looking for work 4% Employment Unemployed/looking for work 3% Status Other 2% Student 1% 0% 10% 20% 30% 40% 50% 60% 70% 8

20% 18% 18% 17% 17% 16% 15% 14% 13% 12% Our 10% 8% Respondents: 8% 7% 6% 5% Total Household 4% Income Before Tax 2% 0% 9

Perceptions and Attitudes of Mecklenburg County Community Vision Trends Benchmark comparisons (Live and Work) Overall quality of services 10

Mecklenburg County Community Vision Statement Mecklenburg County will be a community of pride and choice for people to LIVE , LEARN , WORK and RECREATE 11

82% 77% Target= 80% Target= 80% 76% 65% 62% 72% 60% LEARN LIVE Community 2008 2010 2012 2014 2016 2018 2008 2010 2012 2014 2016 2018 Vision: 80% 82% 71% Target = 80% Target= 80% 80% Trends 68% 67% Results for 2018 are flat or rising except for Recreate RECREATE WORK OMB Analysis: Answers compiled over time for questions asked consistently in the survey. Years 2008 2010 2012 2014 2016 2018 2008 2010 2012 2014 2016 2018 12 available vary based on survey history.

United States Mecklenburg County 4094 1116 Benchmarks respondents respondents Available for Data Source: Mecklenburg County Selected Data Source: ETC National Survey Community Survey Questions U.S. cities with population 250,000+ 524 ETC Institute is Mecklenburg County’s vendor for the annual respondents Community Survey Data Source: ETC National Survey 13 Data Source: ETC 2018 National Direct Finder Database

Community Vision Benchmarks 100% LIVE 90% Mecklenburg County 80% United States 70% U.S. cities with Comparable Statements: 77% 70% Pop. 250,000+ 60% Mecklenburg County as a 50% 52% place to live (Meck County) 40% As a place to live (ETC) 30% 20% 10% Similar Results to FY17 0% 0 1 2 3 4 Data Sources: 14 • Mecklenburg County Community Survey • ETC 2017 National Direct Finder Database

Community Vision Benchmarks 100% WORK Mecklenburg 90% County 80% 70% 80% Comparable Statements: 60% United States U.S. cities with Mecklenburg County as a Pop. 250,000+ 50% place to work (Meck County) 53% 40% 45% As a place to work (ETC) 30% 20% 10% Similar Results to FY17 0% 0 1 2 3 4 Data Sources: 15 • Mecklenburg County Community Survey • ETC 2017 National Direct Finder Database

Quality Services Benchmarks 100% 90% Mecklenburg County 80% Comparable Statements: 70% Mecklenburg County 78% provides quality services to 60% United States U.S. cities with residents (Meck County) Pop. 250,000+ 50% 50% Overall quality of local 40% 44% government services (ETC) 30% 20% 10% 0% 0 1 2 3 4 Data Sources: 16 • Mecklenburg County Community Survey • ETC 2017 National Direct Finder Database

Overall Quality of Life Benchmarks 100% 90% Mecklenburg U.S. cities with Comparable Statements: United States 80% County Pop. 250,000+ 70% 75% 71% Overall quality of life in 74% 60% Mecklenburg County (Meck County) 50% Overall quality of life in your 40% community (ETC) 30% 20% 10% 0% 0 1 2 3 4 Data Sources: 17 • Mecklenburg County Community Survey • ETC 2017 National Direct Finder Database

Satisfied with opportunities for citizen participation in policy and decision-making 100% Comparable Statements: 90% 80% I am satisfied with the 70% Mecklenburg amount of opportunities for County citizen participation in 60% County policy development and decision making 50% (Meck County) 58% United States 40% U.S. cities with Opportunity to Pop. 250,000+ 30% engage/provide input into 34% decisions made by the 20% 25% community (ETC) 10% 0% 0 1 2 3 4 Data Sources: 18 • Mecklenburg County Community Survey • ETC 2017 National Direct Finder Database

In your opinion, what’s the MOST IMPORTANT issue facing Mecklenburg County today? Most Important 2017 2018 25.4% 25.4% Issue facing 23.0% 22.0% 20.2% Mecklenburg 15.5% 14.3% 11.1% County 10.1% 7.7% 8.3% 9.0% 7.3% 6.6% 6.3% 5.5% 5.1% 5.1% Affordable Housing jumps. Education Reform sub- theme emerges within general Schools theme. 19 Note: New themes for FY18 were Education Reform, Population Growth, Bureaucracy and Socioeconomic Equity. Data Source: Mecklenburg County Community Survey

New Questions: Results of Interest Pre-K programs and taxes Revaluation 20

Percent Responding “Yes.” Pre-K programs and taxes 21 Data Source: FY18 Mecklenburg County Community Survey

Percent Responding “Yes.” Revaluation 22 Data Source: FY18 Mecklenburg County Community Survey

Percent Responding “Yes.” Revaluation (cont’d) 23 Data Source: FY18 Mecklenburg County Community Survey

Awareness of Mecklenburg County Awareness of Mecklenburg BOCC Meetings Communication 24

Percent Responding “Yes.” Awareness 25 Data Source: FY18 Mecklenburg County Community Survey

Communicating information to the public 52% 49% 46% 47% 46% 40% 37% 46% 45% 44% 35% Communication: To Public 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 FY18 response declined from FY17 response  Full Question: Would you say Mecklenburg County does an “excellent,” “good,” “fair,” or “poor” job of communicating information about County issues, services, and performance to the public?  Percentages represent responses of “excellent” and “good” OMB Analysis: Answers compiled over time for questions asked consistently in the survey. Years 26 available vary based on survey history.

Please indicate whether you have used each of the following Mecklenburg County social media resources. 31% Nextdoor 30% 30% Facebook 29% 16% Communication: YouTube 13% Used Social 13% Linkedin 10% Media? 10% Twitter 13% 9% 51% of respondents indicate Instagram 7% they have used at least one of the County’s social media 2017 2018 resources –similar to the 52%  Percentages represent responses by category response in FY17  Non-users, “don’t know” and non-responses were excluded 27 Data Source: FY18 Mecklenburg County Community Survey

What is your PREFERRED Source for receiving Mecklenburg County news and announcements? 37% Television 32% 12% Facebook 17% 15% Other* 14% Preferred 13% Newspaper 12% Source of 11% Nextdoor 11% County 7% Radio 9% Information 3% Twitter 3% 1% YouTube 1% 1% Television dropped while Instagram 1% Facebook increased from FY17 1% to FY18 Linkedin 1% 2017 2018 Notes: Percentages represent responses by category. Non-users, “don’t know” and non-responses were excluded. 28 *Other includes email, mail, text and website as the primary responses. Data Source: FY18 Mecklenburg County Community Survey

Department Highlights 29

Comparison in use of park programs and respondents who are not aware of programs. Use of Park Programs vs. Awareness Not aware of programs 63% Park and 65% 62% Recreation: 53% 51% Use vs. 38% Awareness 27% 23% 22% 22% 17% Used Park and Rec Awareness of Park and 17% program in the past Recreation programs has 12 months dropped along with program use. 2013 2014 2015 2016 2017 2018 Notes: Percentages represent “yes” responses. 30 Data Source: FY18 Mecklenburg County Community Survey