2018-19 Budget Communications Dal Dale Bur urgos Ex Executive - PowerPoint PPT Presentation

Jan 08, 2023 •206 likes •422 views

2018-19 Budget Communications Dal Dale Bur urgos Ex Executive Dir Director Communications, s, Privacy & Com ommunity Eng Engagement Feb ebruary 28 28, , 20 2018 18 Background 2017-18 Budget The Ask' Community

2018-19 Budget Communications Dal Dale Bur urgos Ex Executive Dir Director – Communications, s, Privacy & Com ommunity Eng Engagement Feb ebruary 28 28, , 20 2018 18
Background 2017-18 Budget – The ‘Ask' Community engagement/Advertising Enhanced online presence PD and Travel
Background 2017-18 Budget – What we accomplished Community engagement/Advertising Thoughtexchange School Messenger Radio/Social Media Ads Enhanced live streaming Powtoons School stories
Background 2017-18 Budget – What we accomplished Enhanced online presence Updated district site New school sites Instagram Mobile app
Background 2017-18 Budget – What we accomplished PD and Travel CACE Conference – Edmonton CPRS – Charlottetown Social Media Training – Victoria BCECN – Victoria/Vancouver
Highlights – Executive Director Almost 100 mentions in the news February 28, 2017 – February 28, 2018 Hometown Hockey Strategic Plan Transportation Policy/AP Privacy FOI/advisor to schools Framework for Enhancing Student Learning 2020 Vision School Messenger Thoughtexchange Department restructure
Highlights – Executive Assistant 1,600 kms January 2017 – January 2018 Visits to nearly all elementary and all secondary Canada 150 Flag Push for Change CCSS/JB/Fairview/Park Ave/Brechin/Georgia Website support Schools/sexual health/social justice/portals Department support HR/Central Reg/LS/Early Years/Ab Ed Social media admin
Highlights – Executive Assistant
Highlights – Executive Assistant
Highlights – Multimedia Designer/Specialist Top requests Brochures Newsletters Website Video promo Poster or flyer Event branding
Highlights – Multimedia Designer/Specialist
Highlights – Multimedia Designer/Specialist
Highlights – Multimedia Designer/Specialist
Website 12 month review 1,365,769 pag 1,3 age vie views 21 211, 1,186 use sers (19 (199,769 new use sers) Ca Canada USA Chin Ch ina/Germany/R /Russia/Brazil/ l/Mexico/Japan/UK/South Korea ea De Demographics 35 35-44/2 /25-34/45-54/18-24/5 /55-64/6 /65+
Facebook Highlights Over 30 300, 0,000 total l im impressions (28 (28 day peri riod – Oct 29 29, , 20 2017 17) Top op posts Park rk Ave e th threat – 19.9 .9K im impres essions He Heavy Metal l Rock ocks – 14.9 .9K im impressions Cou Cougar sigh ighti ting nea ear Coa Coal Tyee ee – 14.8 .8K im impressions Art rtific icial l tu turf rf in installa lation – 12.7 .7K im impressions 28 28 day su summary ry 14,1 ,134 reached
Twitter February 2017-2018 1,088,500 im 1,0 impressions 62 62,6 ,636 profil ile vis visit its 3,2 3,243 foll llowers Top op Tweets Ho Hold ld and Secu ecure e at t multi ltiple le sch chools ls (Ja (January) Ho Hold ld and Secu ecure e – Frank J. . Ney and Ha Hammond Ba Bay (De (December) Snow! (F (Feb ebruary 2017)
Next Steps 01 Focus on engagement School Messenger A unique way to engage 02 Student Learning Promoting education 03 Sharing the good stuff Online engagement New ways to share our stories 04 Technology Explore new technologies in communication
2018-19 Budget – The ‘Ask’
THANK YOU

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