2015 & Beyond Build a company that focuses on the customer - PowerPoint PPT Presentation

2015 & Beyond

Build a company that focuses on the customer experience Experience Design Company

“There’s no longer any real distinction between business strategy and the design of the user experience” Harvard Business Review - July 2015

Biggest digital opportunity

Our clients We are fortunate enough to work with some of the most forward-looking companies in the world.

Ownership: Next 15 Offices • Fully Acquired 2015 • Employees: 120 • Offices 4 San Francisco New York London Mountain View

Our competitors Nurun Huge Fjord Ownership: Publicis Ownership: IPG Ownership: 
 Accenture Interactive (2013) • 50 of the Fortune 500 • Acquired $100m (2014) • Invested $200m (acquisitions • Employees - 1,000+ • Employees: 4,600 including http:// www.chaoticmoon.com/) • Offices 11 • Offices 21 (up from 11 since • Employees Doubled the design team acquisition) • Offices: From 9- 17

Key highlights

CASE STUDY Google Retail Google wanted to create a better experience for retail associates to Approach: How did we do it? interact and learn about Google Products. Beyond started off the Retail Associates want product information • App and desktop experience that at their figure tips, not just in training provides product information, training, project with a retail study to understand the retail associate, their modules and Google content motivations and they relationship to training. From there we ideated • Material Design Training needs to be bite size and needs to solutions that reduced the friction associated with training. fit in with peoples schedules • Android, Responsive Web • Built on AppEngine

CASE STUDY DoubleClick Visual Identity & .com Approach: Beyond were asked to redesign the Double Click brand identity as well as a new .com. the design process started • Reimagined the DoubleClick brand and visual identity • Translated the new brand into a beautifully with a content strategy that looked to tell the DoubleClick responsive website story through Customer stories and testimonials. • Built the site using WagTail CMS Primary * HEX# 10AA08 HEX# 00BFA5 HEX# 005141 HEX# FFBB00 R16 G170 B8 R0 G191 B165 R0 G81 B65 R255 G187 B0 C81 M4 Y100 K0 C73 M0 Y47 K0 C90 M43 Y74 K40 C0 M29 Y100 K0 Secondary * * * * NEW NEW NEW HEX# 00B8D4 HEX# 00838F HEX# FF8E00 HEX# FF6250 HEX# D40000 HEX# 91033F R0 G184 B212 R0 G131 B143 R255 G143 B0 R255 G98 B80 R212 G0 B0 R145 G3 B63 C72 M3 Y14 K0 C86 M32 Y40 K5 C0 M53 Y100 K0 C0 M76 Y67 K0 C10 M100 Y100 K2 C30 M100 Y61 K24

Key Next 15 benefits • Brought the internal idea of Beyond and made it a reality • Enabled Beyond to launch in the US and the UK at the same time • Scale in the US through its network and back office support • Introductions to ‘new’ clients in the UK

That’s all folks!