2012 Bounty Rewards Program Program Theme Expose Bounty Accounts to - PowerPoint PPT Presentation

2012 Bounty Rewards Program

Program Theme Expose Bounty Accounts to our outstanding products and services that differentiates Kaman Industrial Technologies from our competitors.

Program Overview • Goal: – Increase account penetration – Differentiate from competitors – Leverage Parker association – Build customer loyalty • Target Customers : 2012 Bounty Accounts who have spent less than $1,000 with KIT • Approach: Sales reward program • Project Time Frame: October 1, 2012 - December 31, 2012

Collect Contacts • As of today, only 30% of bounty accounts have contact information on file. This information is critical to the program’s success • Goal: collect 100% of bounty accounts’ email and mailing addresses by September 12 with the following steps: – September 5 – an email soliciting bounty account contact information will be sent to account managers with a link to a survey where they can enter the information – September 12 – All contact information must be collected by this date

Customer Touch Points November October December January Email monthly Program guide & Email monthly Email final specials (2) reward cards specials (2) statement delivered to customers Capabilities line National line card OR continue cards mailing mailing program Postcard Email monthly specials

Reward Options based on Sales Level Customers choose from products or services $1 sales = 1 point ; $1 Parker or featured supplier sales = 2 points CTM Bronze Silver Gold Platinum Choices (500 pts = $40 value) (5,000 pts = $125 value) (10,000 pts = $250 value) (25,000 pts = $1250 value) • Extech voltage • Loctite quick service • Extech multimeter • Timken hydraulic bearing Products detector tool kit puller • Ingersoll Rand heavy duty • Loctite pipe repair • DeWalt Grinder • Flir E-series camera impact tool kit • Online training from • Loctite 1 hour in-plant • Infrared survey on power • Industrial hose and Service PTDA for 1 person maintenance program transmission belting survey • Online training from • Basic pneumatic system • Free one-day predictive PTDA for 3 people survey maintenance service • $300 credit for one day of predictive maintenance service

Marketing Collateral Rewards Card Program Guide Email Postcard Mailing Letter/Literature Mailings