18 September 2014| BEST City Presentation Bergen
18 September 2014| BEST City Presentation Bergen City Presentation: Bergen Hanne Alver Krum Head of Sales and Marketing, Skyss
Welcome to Bergen
The Golden Coast Prosjekt | Navn endres i topp-/ bunntekst | 19.09.2014
Bergen and Western Norway
Population / market Hordaland County • 500,000 inhabitants • 33 municipalities • Smallest: 372 inhabitants (Modalen) • Biggest 272,000 inhabitants (Bergen) Bergen+: • 70% of the population • 75% of jobs • 50% of school pupils 7% of the land area • The rest of Hordaland County: • 30% of the population • 25% of jobs 50% of school pupils • • 93% of the land area
The public transport system in Bergen/Hordaland • The public transport system consist of: – 240 bus lines – 1 light rail line – 8 express boat services – 20 ferry services Prosjekt | Navn endres i topp-/ bunntekst | 19.09.2014
Skyss in Hordaland County Authority
Skyss – organisation Director Legal Resource Department department Traffic planning Marketing IT department department department
Skyss's budget (2014) • Total operating expenses: Approx. NOK 2 billion / EUR 244 million 8 2 4 7 16 63 Administration General operations Ferry operations Bus operations Bergen Light Rail Express boats
Skyss's current tasks • Tender procedures and contract follow-up • Planning of routes • Marketing • Passenger information • Customer service centres and the timetable phone service (177) • Customer surveys • Quality control • Ticketing and sales system • Expert body for public transport
What has Skyss done in recent years? • Competitive tendering for nearly all public transport based on gross contracts • Introduced a common graphic profile • 'Tidied up' public transport services • Upgraded the fleet of buses • Introduced an electronic ticketing system
We now have more customers 1,5 1,4 Population 1,3 Travel by car Travel by public 1,2 transportation 1,1 1 0,9 2005 2006 2007 2008 2009 2010 2011 2012 2013
New travel survey for the Bergen area 60% 51,2 % 50% 46,7 % 40% 2008 30% 25,5 % 2013 22,7 % 20% 15,9 % 13,1 % 8,4 % 7,5 % 10% 3,9 % 3,5 % 0% Walk Bike Car - Driver Car - Passenger Public transportation
Proportion of travel by public transport in the Bergen area/Bergen 70% 62% 60% 57% 49% 50% 44% 42% 40% Walk/Bike 28% 30% Car 24% 24% Public transport 19% 20% 15% 14% 13% 10% 0% All journeys Work related Alle journeys Work related Wider Bergen area City centre (toll ring)
Trial campaign for people who travel by car
We have satisfied customers All contract areas, July – September (n=2700) Fairly + very satisfied (on board interviews) 100 90 80 70 60 50 40 30 20 10 0 Overall satisfaction Reliability Safety Prosjekt | Navn endres i topp-/ bunntekst | 19.09.2014
Perception of Skyss and our travel services
We have introduced more sales channels. • Successful launched of mobile ticket app in January 2013 – Rapid growth in downloads and tickets sold – Over 120.000 downloads – Over 12.000 tickets sold daily – Single tickets and season passes • Kiosk sales launched April 2013 – Moderate sales
Sales / sales channels Bus TVM Mobile Phones Prosjekt | Navn endres i topp-/ bunntekst | 19.09.2014
We have put Bergen Light rail into operation • Bergen Light Rail is our best product – High frequency, high capacity – Runs on time and is predictable – Fast disembarkation and embarkation – High quality stops – Has a clear place in the life of the city – A structuring effect on urban development
We have introduced a real-time information system • On all city buses • At terminals and busy bus stops • Available via a mobile app BEST| Hanne Alver Krum 19.09.2014
We are testing new environmental technology. Electric buses with biogas engines • Skyss has taken the initiative for a development project to test environmentally friendly bus technology Two new biogas hybrid buses will be introduced during the autumn • • A comprehensive measurement programme will be established for emissions and energy consumption • The project is supported by Transnova and the EU.
We won the City of Bergen's Accessibility Prize for 2014.
Gr Growt wth h forecast ecast Passenger growth forecast for r passen enger er number bers in the e Assumption Bergen en area ea +0 journeys per day journeys per day
Operating ting subsidies idies to public lic Operating subsidy for public transport transpor ansport t in the e Bergen en area ea
Public transport strategy for Hordaland Adopted by the County Council in June 2014
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