11/30/2011 ABMP Webinar Team East Meets West: Course Overview Balance - PowerPoint PPT Presentation

11/30/2011 ABMP Webinar Team East Meets West: Course Overview Balance Your Business  Explore how each of the Five Elements relates to a different aspect of your Brian Halterman business with the Webinar Coordinator Kristin Coverly  Examine how strengths and weaknesses in one aspect of your business Five Element Theory Education Facilitator affect all other areas and the overall success of your practice &  Develop strategies to create balance between the Five Elements of your Feng Shui business to strengthen your practice  Learn to apply Feng Shui principles to the layout and design of your massage space …for beginners! Associated Bodywork & Massage Professionals Original  Business Course Outline Five Element Theory  Five Phases Theory / Five Stages of Change  Five Element Theory  Explains the composition and phenomena of the  General concepts physical universe.  Apply to massage practice  Based on the observation of the natural cycles and  Feng Shui interrelationships in both our environment and within ourselves.  Clutter  Traditional Chinese Medicine – relationship between  Ba ‐ gua physiology & pathology of the body. 1

11/30/2011 Cycles Five Elements Five Element Theory Creative Cycle Wood Fire Earth Metal Water Fire Each element fosters and nourishes the succeeding element. Activity Birth Extension Transformation Reaping Storing Enhances Color Green Red Yellow White Black Late Indian Wood Earth Season Spring Summer Autumn Winter Summer Direction East South Center West North Emotion Anger Joy Empathy Grief Fear Control Cycle Time of Day Morning Noon Late Afternoon Evening Night Flavor Sour Bitter Sweet Spicy Salty Water Metal Counter ‐ balancing forces which hold creative cycle in check. Organ/ Blood Tendons Flesh Skin Bones Body Tissue Vessels Elements transform & forge another. *partial chart Restrains Creative Cycle Control Cycle Five Elements in Your Fire Fire Massage Practice Wood Earth Wood Earth  Wood creates Fire ‐ logs in a grate  Fire controls Metal ‐ makes it malleable Water Metal Water Metal  Fire creates Earth ‐ ashes  Metal controls Wood ‐ cuts it down  Earth creates Metal ‐ goldmines  Wood controls Earth ‐ roots bind it together  Metal creates Water ‐ condensation  Earth controls Water ‐ banks contain a river Metal  Water creates Wood ‐ watering the garden  Water controls Fire ‐ extinguishes it 2

11/30/2011 ABMP Resources Five Elements in Business Research & Development = Research & Development Research & Development  Location = Marketing & Creativity  Successful Business Handbook  Target markets  BizFit workshops & resources = Operations & Human Resources  Products & equipment  Massage & Bodywork magazine  Massage profession = Finances Metal = Challenges & Growth ABMP Resources Marketing Marketing Operations & Human Resources  Business cards, flyers, brochures  Website  Website builder – free, unlimited pages  Schedule & hours  Promotions  Newsletter & brochure generators  Client files  Social media  Massagetherapy.com referral listing  Business plan  New clients & existing clients  Body Sense digital client magazine  Insurance – liability, health 3

11/30/2011 ABMP Resources ABMP Resources Finances Metal Finances Operations & Human Resources Metal  Rates  Intuit – phone ‐ based credit card charging  Liability insurance  Forms of payment  Discounts on ABMP online education  Sample client forms  Bookkeeping  Discounts on cell phones, business supplies, etc.  Taxes  Full Slate online scheduling  Discounts from Massage & Bodywork advertisers  Financial plan  Professional email address ( @massagetherapy.com) ABMP Resources Five Elements in Business = Research & Development Challenges & Growth Challenges & Growth = Marketing & Creativity  Preparation  CE calendar  Continuing education  Webinars – business and technique = Operations & Human Resources  Business plan  Online continuing education courses = Finances Metal  Expanding your business  Cover letter & resume examples = Challenges & Growth 4

11/30/2011 In your business… In your business… How do your Control Cycle: Creative Cycle: Research & Development ≠ Operations & HR Research & Development  Fire Fire Operations & HR ≠ Challenges & Growth Marketing & Creativity  Wood Earth Wood Earth Operations & Human Resources  Challenges & Growth ≠ Marketing & Creativity Finances  Water Metal Marketing & Creativity ≠ Finances Water Metal Challenges & Growth  back to R & D… Finances ≠ Research & Development affect other areas of your business? Wood  Fire  Earth  Metal  Water Wood ≠ Earth ≠ Water ≠ Fire ≠ Metal ≠ Wood * Action Steps * How can you physically bring the Five Elements • Create Five Element chart into your massage room? Feng Shui • Identify strengths & weaknesses • Create a plan for balance! …for beginners! Metal 5

11/30/2011 Feng Shui Feng Shui  Chinese Art of Placement  3,500 ‐ year ‐ old system The goal of feng shui  Merriam Webster: a Chinese system for positioning a is to create building and the objects within a building in a way that is thought to agree with spiritual forces and to bring alignment & flow health and happiness in all areas of  Literally: free ‐ flowing wind and water your life.  Flow of wind & water in environment Feng Shui Clutter De ‐ Cluttering  Just begin!  Clutter & stuck emotions go together.  Start small: the easiest item, space, room Your physical belongings and  Emotions are attached to objects. their placement are  Mind ‐ set of letting go  Stuck energy must be released so it can the outward manifestation of your  Set time limit or # of items flow again. mental , emotional & creative  Clearing your space clears your mind.  Space clearing w/sage and/or sweet grass energies .  Journal 6

11/30/2011 Ba ‐ gua Open space? As the goal of the therapist is  Bagua or ba gua to eliminate congestion Yes! in the flow of the  Feng shui symbol: octagon energy pathways of the body,  Not “empty” ~ pregnant with possibility so will the feng shui practitioner  9 sections eliminate congestion  Space for something new to appear  Each side & center represents a particular in the energy in your life.  Space to reflect & meditate environmental chi .  Guide for working with your environment Fame & Ba ‐ gua Reputation Love, Wealth & Fame & Marriage & Abundance Reputation Red Relationships Fame & Reputation Family & Health & Creativity & Ancestors & Creativity & Health & Children Heritage Unity Children Family White Green Ancestors & Creativity & Unity Children Family  Health & Unity Helpful Knowledge & Career & People & Wisdom Life Path Travel Black Career & Life Path Career & Life Path 7

11/30/2011 Ba ‐ gua Fame & Reputation Love, Wealth & Fame &  Align your entrance with the Career Area & trace Ba ‐ gua. Marriage & Abundance Reputation Red Relationships X Family & Health & Creativity & Ancestors & Creativity & Health & Children Family White Green Unity Heritage Unity Children  X X Helpful Knowledge & Career & People & Wisdom Life Path Black Travel Career & Life Path Wealth & Fame & Marriage & Abundance Reputation Relationship Career & Self ‐ Knowledge & Family & Creativity & Travel & Center: Life Path Wisdom Ancestors Children Helpful People Health & Unity Purple Color Red Pink Black Gold Blue White Grey Yellows Color Dark colors Green Color Green Light pastels Pastels Earth tones ‐ Personal items that (red & green) symbolize abundance ‐ Water Keep area open Books Plants Vision board Feng Shui (business hours) Candles Feng Shui Travel souvenirs Stones, shells Feng Shui ‐ Items you are Pairs of items Place to study Wood Metal items Awards, certificates Enhancements Enhancements Photos Square items Enhancements grateful for Red/pink flower Personal retreat Family photos Rounded items Triangular shapes ‐ Goals ‐ Green plants Element Metal Earth Element Water Wood ‐ Water Element Fire 8

11/30/2011 * Action Steps * Remember this? • De ‐ clutter  Explored how each of the Five Elements relates to a different aspect of This is just the beginning… your business • Apply Ba ‐ gua to your office & desk areas • Enhance each area  Examined how strengths and weaknesses in one aspect of your business affect all other areas and the overall success of your practice  Developed strategies to create balance between the Five Elements of your business to strengthen your practice  Learned to apply Feng Shui principles to the layout and design of your massage space www.abmp.com Resource List  Beresford ‐ Cooke, Carola. Shiatsu Theory and Practice . Q uestions? New York: Churchill Livingstone, 1996. Kristin Coverly  Hilton, Suzan. The Feng Shui of Abundance. New York: ABMP Education Facilitator Broadway Books, 2001.  Kaptchuk, Ted. The Web That Has No Weaver . New kristin@abmp.com York: Congdon & Weed, 1983. 800.458.2267, ext. 658  Teske, Kurt. Feng Shui for Success . New York: Jeremy P. Tarcher/Penguin, 2009. 9