Reidenberg 2016. No reproduction or duplication permitted. 10 YEARS OF INNOVATION
History of Progress Leading the Industry in Suicide Prevention 2012 2014 2006 2008 2010 Started w/the First summit: First consensus Second summit • • • Third summit: 4 • • Palo Alto discussion of building and final work groups suicides what tech meeting for best consensus (law companies were practices; Joe meeting for best enforcement, Worked with doing in suicide Sullivan joins practices research, • Facebook on prevention Nat’l Act. common key words, Alliance Exec 2013‐Released messaging, • searches, 2009‐Worked Comm. best practices upstream • community with Facebook tool efforts) & more guidelines on reporting 2011‐ Second PreventTheAtte support/better • standards function consensus mpt.com reporting tool building Lifeline meeting for best 2016‐ released • • partners with practices video on new FB safety tool
PreventTheAttempt.com Best practices for online technologies Began work in 2009. BPR acceptance in 2013 Three levels of response to suicidal ideation or intent: • Good, Better, Best Within the three levels are Good , Better , and Best solutions to managing cries for help. Preventtheattempt.com is an online resource for anyone who is engaged with internet users that might be at risk of suicide to assist in incorporate and Reidenberg 2016. No reproduction or duplication permitted. implement suicide prevention strategies into their online platform
From Reporting to Supporting Using Facebook to Support Someone in Suicidal Crisis Prep Work Developed survey and used feedback for framework of the video Script Development Care around language, people involved, Embed FB video here voice talent, background music Filming and Post Production Editing clips, closed captioning, final touches Reidenberg 2016. No reproduction or duplication permitted.
From Reporting to Supporting Using Facebook to Support Someone in Suicidal Crisis Written Instructions For written instructions on how to support a friend in crisis, go to: http://goo.gl/sWj6lN Reidenberg 2016. No reproduction or duplication permitted.
Thinking About Your Social Media Efforts Quick tips for the more effective messaging Strategy Engagement Interact and respond to posts on page, Set goals, know your audience, track have protocols for dealing with results, be consistent, know your Social negative/harmful/suicidal posts Media limitations (time/resources) Safety and Privacy Content Be mindful of own privacy, get permission Language, accurate information, before sharing others' stories, avoid positive stories, include help sharing details of treatment (ex. dosages of resources, use best practices meds) Images Sharing Others' Suicide ‐ related Posts Avoid depicting self‐harm, Confirm accuracy/sources, read articles sad/depressed people (other cliché thoroughly, avoid sharing news stories images, locations/methods of suicide covering deaths, be aware of suicide hoaxes
Strategy Example Each time you post on social media think about... Advertise your community forum on preventing suicide among college What's my goal? Is it long students to increase attendance of event and awareness of the college term or short term? suicide problem. Short term goal • Parents of college students, college faculty/staff, and college students. Who's my audience? Address these audiences in your post (ex. "Students, parents and faculty!") • If you're using Facebook ads or "boosting" your post, target specific audiences. • See the post, attend the event, know that suicide among college What do I want them to do? students is a real problem that needs real solutions. How well did the post work, how many likes were there, shares, how Did the post work/support many people showed up, did you do an evaluation after the presentation the goal? and ask how the audience heard about it?
Thinking About Your Social Media Efforts Quick tips for the more effective messaging Strategy Engagement Interact and respond to posts on page, Set goals, know your audience, track have protocols for dealing with results, be consistent, know your Social negative/harmful/suicidal posts Media limitations (time/resources) Safety and Privacy Content Be mindful of own privacy, get permission Language, accurate information, before sharing others' stories, avoid positive stories, include help sharing details of treatment (ex. dosages of resources, use best practices meds) Images Sharing Others' Suicide ‐ related Posts Avoid depicting self‐harm, Confirm accuracy/sources, read articles sad/depressed people (other cliché thoroughly, avoid sharing news stories images, locations/methods of suicide covering deaths, be aware of suicide hoaxes
Good example of content and image
Good example of content and image
Thinking About Your Social Media Efforts Quick tips for the more effective messaging Strategy Engagement Set goals, know your audience, track Interact and respond to posts on page, results, be consistent, know your have protocols for dealing with limitations (time/resources) negative/harmful/suicidal posts Safety and Privacy Content Be mindful of own privacy, get permission Language, accurate information, before sharing others' stories, avoid positive stories, include help sharing details of treatment (ex. dosages of resources, use best practices meds) Images Sharing Others' Suicide ‐ related Posts Avoid depicting self‐harm, Confirm accuracy/sources, read articles sad/depressed people (other cliché thoroughly, avoid sharing news stories images, locations/methods of suicide covering deaths, be aware of suicide hoaxes
Engagement Dissemination Vs. Post on FB by Jed Foundation and The Mighty. Sharing Shaun Morgan's achievement for championing Engages audiences by asking people to respond. suicide prevention by using his celebrity for good.
Thinking About Your Social Media Efforts Quick tips for the more effective messaging Strategy Engagement Interact and respond to posts on page, Set goals, know your audience, track have protocols for dealing with results, be consistent, know your Social negative/harmful/suicidal posts Media limitations (time/resources) Safety and Privacy Content Be mindful of own privacy, get permission Language, accurate information, before sharing others' stories, avoid positive stories, include help sharing details of treatment (ex. dosages of resources, use best practices meds) Images Sharing Others' Suicide ‐ related Posts Avoid depicting self‐harm, Confirm accuracy/sources, read articles sad/depressed people (other cliché thoroughly, avoid sharing news stories images, locations/methods of suicide covering deaths, be aware of suicide hoaxes
Privacy and Safety Tips for communicating your story safely Take out any graphic Highlight parts of the Before posting your Go back through the references to suicide or story that support hope story online, write it out story and take out what self‐harm. and recovery. Exclude in full offline. Check in you wouldn't feel any references to exact with yourself and be comfortable having treatment (like sure you're ready to everyone know about. medicine dosages) as share your story. it's different for everyone. Privacy of others: Ask permission to tell a story that is not your own. Remember to take into consideration the privacy, thoughts, and feelings of others who are involved in the story (like survivors of a suicide loss).
Thinking About Your Social Media Efforts Quick tips for the more effective messaging Strategy Engagement Interact and respond to posts on page, Set goals, know your audience, track have protocols for dealing with results, be consistent, know your Social negative/harmful/suicidal posts Media limitations (time/resources) Safety and Privacy Content Be mindful of own privacy, get permission Language, accurate information, before sharing others' stories, avoid positive stories, include help sharing details of treatment (ex. dosages of resources, use best practices meds) Images Sharing Others' Suicide ‐ related Posts Avoid depicting self‐harm, Confirm accuracy/sources, read articles sad/depressed people (other cliché thoroughly, avoid sharing news stories images, locations/methods of covering deaths, be aware of suicide hoaxes suicide
Sharing Others' Posts Examples There's great content out there ‐ use it wisely
Helpful Resources Use these resources when building your social media plan EIC: Social Media Guidelines for Mental Health Promotion and Suicide Prevention http://goo.gl/k5AoEo CDC's Guide to Writing for Social Media http://goo.gl/kemOXW Know the Signs: How to Use Social Media for Suicide Prevention http://goo.gl/XKic9k Reidenberg 2016. No reproduction or duplication permitted.
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