10 Million Outdoor Kid Goal Update for NWF Affiliates Kevin Coyle & Meri-Margaret Deoudes November 27, 2012
Average Kid’s Allocation of Time sleep school and meals screen time outdoors
Kids & Nature What is at stake? • The future of American conservation Why NWF and Affiliates? • Nationwide leaders in this arena • Programs, policies and activities developed Gains? • Ground zero in the fight for the future of conservation • Dramatic grassroots expansion and scale • New audiences, donors and diversity • Bi-partisan support • New partnerships
Kids & Nature 10 Million Kids NWF engages with key influencers in kids’ lives to help reach our goal of having 10 million more kids spending regular time in outdoors Child- Serving Institutions State & Be Out Federal There Policy 10 Million Kids Minimum of 90 minutes per week of outdoor time
Strategy #1 Child-Serving Agencies A focus on major agencies and organizations with “indoor” kids – get them outside.
Strategy #1 Child-Serving Agencies Expansion of NWF programs that contribute to outdoor time for children
Strategy #1 Child-Serving Agencies • Schoolyard Wildlife Habitats: 5,000 schools – 800,000 children • Eco-Schools outdoors: 6,000 schools – 1.2 million children • Urban park and recreation agencies 1.5 million children • YMCA after school 200,000 children • Community Wildlife Habitats 300,000 children
Strategy #2 New Policy Framework Federal and state laws and policies that encourage “indoor” kids to play and learn outdoors
Strategy #2 New Policy Framework • Restore school recess campaign 1 million children • Federal and state day care and after school • State reforms: 20 states – Outdoor Bills of Rights – Gov Exec Orders – NCLI and HKO Plans – Federal and State Coalitions
Strategy #3 American Moms Educate and Activate American Moms
Be Out There Movement Overcome the barriers to outdoor play Promote health Balance screen time benefits to and green time unstructured play time A passionate, authentic and integrated movement to develop healthier, happier and smarter kids Provide interactive Simple solutions resources and integrated into a engaging activities family’s lifestyle Develop events families can explore in their own backyard or community
Components to Meet Moms “where they are” On and offline elements to promote overlap and build brand Resources Events Activities • BeOutThere.org • Great American Backyard • Ranger Rick’s Geocache • NatureFind Campout Trails • Reports & Studies • Hike & Seek • Activity Finder • Partner Events Be Out There Components
Great American Backyard Campout ™ A Be Out There ™ Event Event Concept: • Annual (fourth Saturday in June), nationwide event • Families, friends and communities together for an overnight campout • Register online to participate • Participants have the option to fundraise and earn great incentive prizes • NWF provides tools, activities, and resources Over 191,000 participants in 2012
Hike & Seek ™ A Be Out There ™ Event Event Concept: • Hike & Seek is a cross between a nature hike and scavenger hunt • Target audience is families with children ages 3-10 • One to three-mile hiking trails • Interactive Stop & Study stations • Live animals, naturalists, games, crafts, and snacks • Flat registration fee layered with an incentive-based fundraising program • NWF provides Map & Mission guidebook and cloth “Honorary Junior Naturalist” badge Over 1,700 participants in 2012
Hike & Seek ™ Six Cities and Growing SEATTLE BERNARDSVILLE NJ CHICAGO DENVER WASHINGTON DC ATLANTA
Ranger Rick’s Geocache Trails Marry Green Time with Screen Time • Connecting to nature through technology • Utilizes GPS-enabled treasure hunting • Features Ranger Rick • Hosted by parks, nature centers, corporate partners, etc .
Activity Finder & Nature Find
Be Out There Reports Green Time for Whole Child The Dirt on Dirt Sleep Time 46.5 million media Roughly 14.7 Roughly 18.3 impressions and million media million media counting impressions impressions
Questions & Comments?
Thank You Kevin Coyle Vice President Education & Training (703) 438-6416 coylek@nwf.org Meri-Margaret Deoudes Vice President Strategic Alliances & Special Events (703) 438-6104 deoudesm@nwf.org
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