ABOUT COMPANY RUSS OUTDOOR
About Russ Outdoor Outdoor advertising Advantages • The ability to quicly reach up to 90% of the urban population • Low price of contact • Opportunity to target geographicaly • Construction of local dominance
About Russ Outdoor History 1995 2008 Company operates in 93 cities in Russia, Advertising Holding APR Groupseparated has 40 thousands of advertisingsurfaces, department of outdoor advertuisinginto 4000employees. an independent business -APR-City company. 2002- 2009 Company reaches international level and 1997 starts operating in 8 developingcountries. Integration with the large regional partner - As a result of the 2008 crisis, management TVD company. of the company decides to reduce interna- tional business and its major activity is 2000 concentrated in Russiaagain. Attraction of News Corporation as a strategic investor and change of the 2011 nameto News Outdoor in 2001. Attraction of VTB as a strategic investor and of the name to Russ Outdoor in 2012. 2003 Attraction of the first in history Russian 2012-2013 Outdoor credit from EBRD for the amount Attraction of JCD as anotherstrategic of $ 28 m. Purchase of Ator, obtainment investor. of the 1 st place in Russia.
About Russ Outdoor Russ Outdoor 1 41000 80 advertising operator №1 in cities in Russia surfaces Russia 7 3500 operator in employees the world
About Russ Outdoor FOR CLIENT ADVANTAGES • Integrated solutions • Flexibility in offers • Two weeks campaigns • Sales by GRP • Implementation of the nonstandard projects • Analitical support • Buying • Print-services
About Russ Outdoor Russ Outdoor – Geography 81 cities 41 000 objects 330 cities --Buying
About Russ Outdoor Russ Outdoor – Formats CITYBOARD BOARD 6Х3 3.7х2,7 m 6X3m CITY FORMAT ARCH Arch 1,2х1,8 m 15х5, 12х4 m SUPER-SITE BANNER PILLAR Banner 1.4х3 m
About Russ Outdoor - FORMATS SCREEN 6х3 Billboards Static ADVANTAGES • Universalformatforvariousadvertisingcampaigns Dynamic (prismvision) • Even city coverage • Ability to conduct national campaigns with the coverage over 60 millionpeople • Impact on transport and pedestrian flows • Ability to use screen as directing sign • Out-of-the-box solutions SALES PRINCIPLES • Moscow and Saint Petersburg separate surfaces and networks • Other cities separate surfaces
About Russ Outdoor - FORMATS SUPERSITES 15х5 (12х4 Saint Petersburg) Static Dynamic (prismvision) ADVANTAGES • Domination due to large area of the advertising field • Positioning on the main roads with the intense traffic • Large visibility area of the advertising message (up to 1000 m) • Definitive for the enlargement of advertising campaigns image component SALES PRINCIPLES • Separate surfaces • Printing and installation are not included in the distribution price
About Russ Outdoor - FORMATS CITY - FORMAT 1.2x1.8 (BUS STOPS, PYLONS, ROLLERS) ADVANTAGES • Possibility to combine various types of structures • Positioning in the central areas of the city • Coverage of the pedestrian and transportation flows • National campaigns with the coverage over 35 million people • Effective demonstration during the night time due to internal illumination • Possibility to conduct short-term advertising campaigns SALES PRINCIPLES • Moscow - networks • Saint Petersburg separate surfaces and networks • Nizhny Novgorod and other cities separate surfaces
About Russ Outdoor - FORMATS CITYBOARDS 3.7х2.7 m ADVANTAGES • The largest separately places structures in the historical part of the city • Modern and stylish design of the structures • Additional attention due to dynamic rotation of the posters • Effective demonstration during night time due to internal illumination SALES PRINCIPLES • Moscow networks • Saint P - etersburg and other cities networks
About Russ Outdoor - FORMATS PILLARS 1.4х3 m ADVANTAGES • Large-scale format of outdoor furniture • Positioning in the central parts of the city • Coverage of the main pedestrian and transportation flows • Possibility to conduct national campaigns with the coverage over 40 million people • Effective demonstration during night time due to internal illumination SALES PRINCIPLES • Separate surfaces
About Russ Outdoor OUR CLIENTS Major Advertisers Partnet agencies
About Russ Outdoor - KEY AREAS STANDARD POSITIONING
About Russ Outdoor - KEY AREAS NON-STANDARD POSITIONING
About Russ Outdoor - KEY AREAS MULTIREGIONAL CAMPAIGNS Election Campaign Tinkoff V. Putin Campaign • 300 cities • 212 cities • 3 238 surfaces • 2 347 surfaces
About Russ Outdoor - KEY AREAS P.O.S. AND TRANSPORT
About Russ Outdoor - KEY AREAS SOCIAL PROJECT «NO MATTER?!»
About Russ Outdoor - KEY AREAS BIKE RENTAL PROJECT «VELI’K» Professional Management • working system 24/7 • cleaning andrepair • evaluating the place choice and design of the stations/bicycles Client service and IT support • internal service providers • IT infrastructure • skilled professionals Quality, aesthetic equipment • aesthetic design • anti-vandalprotection • theft protection • user-friendly
About Russ Outdoor - ADDITIONAL OPPORTUNITIES ON-LINE ACCESS • • Possibility to show chosen surfaces Direction of movement • on themap Real time coverageview • • Current photography of thesurface Statistics
About Russ Outdoor Russ Outdoor is... • FULL OUTDOOR ADVERTISING SERVICE PACKAGE PLANNING, PRINTING, PLACEMENT, ANALYTICS, REPORTING • MODERN TECHNOLOGIES FOR PLANNING OF ADDRESSED PROGRAMES • LEADERSHIP ON THE MARKET OF OUTDOOR ADVERTISING • FULL ANALYTICAL SUPPORT • INDIVIDUAL APPROACH TO THE CLIENT • HIGH LEVEL OF PARTICIPATION IN SOCIAL PROJECTS
About Russ Outdoor Visual communications company WE - part of the city environment WE - effective navigation system helping people to orient both in the cities and brands, products and services WE - focus people’s attention on advertising messages WE - help citizens positively perceive advertising messages WE - we direct our efforts to create a harmonious urban visual information environment where anybody will feel comfortable
Costas Falekkos Managing Director | Russian Media Group Cyprus web: www.rumedia24.com | email: costas@rumedia24.com Mob: +357 99 673 829 | Tel: +357 22 455 622 | Fax: +357 22 455 623 Good bye!
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