ICCA MEDITERRANEAN CHAPTER SUMMIT 2014 THE SWISSTECH CONVENTION CENTER 1
THE SWISSTECH CONVENTION CENTER MEETING DIFFERENTLY Mr. Béat Kunz, managing director ICCA Mediterranean Chapter, Summit February 2014 2
ICCA MEDITERRANEAN CHAPTER SUMMIT 2014 TO FISH YOU NEED A NET, A BOAT AND A HARBOR… Content Time I. Reflections about the theme 2 min II. Fiching 6 min III. Building a boat at EPFL 10 min A. Ideas move people, things and means 4 min B. To fish you need a net, a boat and a harbor 6 min IV. Concluding remarks 2 min 3
ICCA MEDITERRANEAN CHAPTER SUMMIT 2014 FISHING IN THE MEDITERRANEAN 4
I Reflections about the theme TO FISH YOU NEED A NET, A BOAT AND A HARBOR… 5
ICCA MEDITERRANEAN CHAPTER SUMMIT 2014 WHAT ABOUT FISHING IN SWITZERLAND ? 6
I Reflections about the theme TO FISH YOU NEED A NET, A BOAT AND A HARBOR… • Swiss demographic, economic and geophysical conditions 7
II FICHING IDEAS MOVE PEOPLE, THINGS AND MEANS 8
our harbor EPFL Education – Research - Innovation 9
our boat 10
our net 11
our net 12
III BUILDING A BOAT AT EPFL A IDEAS MOVE PEOPLE, THING AND MEANS 13
III BUILDING A BOAT A IDEAS MOVE PEOPLE, THINGS AND MEANS • Anticipating on future developments, needs and challenges – Developments : navigating at EPFL • The collision course • Tacking • The current course – Needs : buoyancy – Challenges : weather conditions 14
III BUILDING A BOAT NAVIGATING AT EPFL The collision course: evolution of the public resources versus growth of EPFL 15
III BUILDING A BOAT NAVIGATING AT EPFL Tacking: rapid evolution of third party funding at EPFL 16
III BUILDING A BOAT NAVIGATING AT EPFL PPP Science Microtechnology Congress Center Photovoltaic Rolex Learning Center production plant EPFL Campus Innovation Square Student Housing Sport center Mall Hotel PPP Economy PPP City The current course: PPPs as links between Science, City and Economy 17
III BUILDING A BOAT BUOYONCY • A boat needs to float • Need to respond to existing and future needs • meeting ambition : EPFL = top 10 technology universities in the world by 2020 ( growth , visibility ) • lack of advanced infrastructures and organizational support to organize scientific conferences ( technology transfer ) • acute needs in terms of student housing ( urban, lively campus ) 18
III BUILDING A BOAT THE WEATHER • A boat is subject to weather conditions • Need to adequately respond to challenges related to: • general trends: • Globalisation • Technology • The global economic and financial crisis • complex, highly competitive and rapidly changing academic environment – Academic environment : growth versus limitations public financing (PPP) • complex, highly competitive and rapidly changing events environments – W hy do people go to conferences? 19
AT EPFL III BUILDING A BOAT B TO FISH YOU NEED A NET, A BOAT AND A HARBOR 20
III BUILDING A BOAT B TO FISH YOU NEED A NET, A BOAT, AND A HARBOR • Designing and constructing a boat – Our philosophy – Our idea – Our fairway – Our hull 21
OUR PHILOSOPHY 22
III BUILDING A BOAT OUR IDEA • Quartier Nord • Tool to transfer knowledge of and at EPFL • Going beyond a conventional conference center incorporating: • a shopping center • student accommodation • hotel accommodation to delegates 23
III BUILDING A BOAT OUR FAIRWAY 24
III BUILDING A BOAT OUR HULL Land owner SwissTech Event organizers Convention Center operating agreement Sublease contracts for specific activities SwissTech Hotel Guests SQNE Surface rights Les Arcades Shops & services General Lease owner buildings Customer shopping Investor / Owner Parking & services MEG Ecublens CCR Credit Suisse Asset Management Funds Sub-lease Overall organizational contract Atrium Students Students and (Triaudes) academic guests Owners Entrepreneurs Principal tenant Managing organization Sub-tenants 25
III BUILDING A BOAT OUR HULL Development model • Responding to complex, highly competitive and rapidly changing environments by • creating a pro-active and pragmatic attitude (responding to short and long term needs) • whilst showing flexibility and an ability to innovate – Academic environment : focus on PPP, transfer of knowledge, speed of execution – Events environment : focus on re-configurability and organizational support o Platform for various kind of conferences, internal and external o Market space for conferences with small exhibitions 26
III BUILDING A BOAT OUR HULL • Development model – Fostering a pioneering, entrepreneurial spirit – whilst adhering to its institutional and cultural identity • Continue to amalgamating local and national roots of EPFL with its – European roots – international culture • Simultaneously, pursuing to assimilate science, technology, culture and art • Reflecting multi-cultural dimension as well as academic diversity of EPFL 27
ICCA MEDITERRANEAN CHAPTER SUMMIT 2014 THE SWISSTECH CONVENTION CENTER 28
IV CONCLUDING REMARKS 29
THE SWISSTECH CONVENTION CENTER MEETING DIFFERENTLY Man any than anks ks, we we hope pe to welcom lcome you soon Mr. Béat Kunz, managing director Béat.kunz@epfl.ch 30
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