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1 Who we are Central Reservation Association of Destination Resorts, - PowerPoint PPT Presentation

Aug 14, 2023 •312 likes •429 views

1 Who we are Central Reservation Association of Destination Resorts, known as "CRADR," Created to serve as a forum for the benefit of centralized information and reservation processing services, particularly those who serve

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  2. Who we are… Central Reservation Association of Destination Resorts, known as "CRADR," • Created to serve as a forum for the benefit of centralized information and reservation processing services, particularly those who serve destination mountain resorts in North America. • Founded and is operated by and for the owners and managers of these facilities, as well as affiliated businesses with common interests and contributions. • In our 41 st year of operation

  3. Charter Members • Primary fulfillment center & call-to-action for a leisure destination (usually but limited to mountain destinations). Many business models exist which include the following: • Traditional Central Reservations – Intermediary for guests and properties/vendors • Property Management Companies – Usually owned & operated by the ski company • Hybrid of the above • Ownership Types: • Destination Marketing Organization, Chamber, Resort Association, etc. • Ski Company • Hybrid of the above

  4. Charter Members (26) • Alyeska Resort • Reservations for the Summit • Breckenridge Tourism Office • Schweitzer Mountain Resort • Copper Mountain Resort • Ski Banff/Lake Louise/Sunshine • Crested Butte Vacations • Snowbird Ski and Summer Resort • Canyons Resort • Stay Aspen Snowmass • Deer Valley Central Reservations • Steamboat Central Reservations • Grand Targhee Resort • Taos Ski Valley • Heavenly Tahoe Vacations • Telluride Resort Reservations • Jackson Hole Central Reservations • Telluride Tourism Bureau • Keystone Reservations • Vail/Beaver Creek Reservations • Mammoth Mountain Ski Area • Whistler Blackcomb • Mt. Bachelor • Whitefish Mtn Resort • Northstar at Tahoe • Winter Park Central Reservations

  5. Associate Members • Other businesses who are interested in CRADR and its Charter Members, but who do not fit the Charter Member criteria. Most are vendors and/or suppliers of products and services used by Charter Members.

  6. Associate Members (9) • Blue Tent Marketing • CSA Travel Protection • DestiMetrics • Inntopia • LeisureLink • Red Sky Travel Insurance • Ryan Solutions • RRC Associates • Travel Guard

  7. Membership Benefits Meetings (Two per year: Spring & Fall) • Charter Member Round Table Dues: $900/ • Strategic & Tactical Topics year • Best Practices & Case Studies Proration Available • Ample Networking Opportunities & Comradery • Associate Member Presentations & Sponsorship Opportunities Research • Monthly Reservation Activity Program Reports • Cen Res Metrics – Aggregated & YOY Comparisons Marketing: • Website Listing, Member List, Official Cen Res Logo

  8. This could be you!

  9. Fall MeeCng October 3 & 4, 2016 (tentaCve) TentaCve

  10. Spring MeeCng March 27 & 28 , 2017

  11. Interested? QuesCons? • Erik Austin – erik.austin@whistlerblackcomb.com • Bill Tomcich – btomcich@stayaspensnowmass.com Contact Katie Barnes – katie@cradr.org Fill out application at www.cradr.org

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