Control of Blue Gum Eucalyptus in Coastal California Workshop Coastal Training Program Elkhorn Slough National Estuarine Research Reserve Eucalyptus Removal and Control Eucalyptus Removal and Control Building Community Support Building Community Support Eucalyptus Removal and Control STRATEGY Two steps forward, three steps back… Developing Community Engagement Goals What Are Your Goals? � Outreach STRATEGY STRATEGY Developing Community Engagement Goals Developing Community Engagement Goals What Are Your Goals? What Are Your Goals? � Outreach � Outreach � Public Education � Public Education � Public Participation Building Community Support 1
Control of Blue Gum Eucalyptus in Coastal California Workshop Coastal Training Program Elkhorn Slough National Estuarine Research Reserve STRATEGY STRATEGY Things to Consider Finding the Right Words… What to Convey… � Understand historical and recent stakeholder concerns � Identify core “message” � Develop a timeline and plan and rationale of project � Establish community relationships � Define communication � Investigate other possible elements of project and resource concerns create plan for outreach � Become familiar with local projects PUBLIC OUTREACH PUBLIC OUTREACH Getting the word out … Getting the word out … List info from paper PUBLIC EDUCATION Understanding the issues and building trust . . . Who wouldn’t be confused?! Building Community Support 2
Control of Blue Gum Eucalyptus in Coastal California Workshop Coastal Training Program Elkhorn Slough National Estuarine Research Reserve PUBLIC PARTICIPATION From visitor to participant . . . PUBLIC EDUCATION CASE STUDY Dispelling Stereotypes and Images … one both sides! Milagra Ridge … Adversary to Advocate Western Nanette’s Tree Ranchers Against No Good Leftist Environmentalist Radical Shitheads CASE STUDY End Inspiration Point, a Decade of Tree Removal Now you see it . . . • Before and after for Alta Ave After - 2002 Before - 2001 Building Community Support 3
Control of Blue Gum Eucalyptus in Coastal California Workshop Coastal Training Program Elkhorn Slough National Estuarine Research Reserve End Now you don’t . . . CASE STUDY Inspiration Point, a Decade of Tree Removal Developing a long-term comprehensive framework Building Community Support 4
Control of Blue Gum Eucalyptus in Coastal California Workshop Coastal Training Program Elkhorn Slough National Estuarine Research Reserve STRATEGY Defining Your Approach… GOLDEN GATE NATIONAL RECREATION AREA STRATEGY Choosing Your Tools… Building Community Support 5
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