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FLWS: A Compelling Investment Opportunity • Unique family of iconic gourmet and floral gift brands • Growing Revenues, EBITDA, EPS and Free Cash Flow • Proven ability to leverage business platform to reduce OPEX • Strong balance sheet: low leverage and growing cash 2 2
Growing Revenue & EBITDA (In Millions) Revenue Adjusted EBITDA 3 3
Revenues by Segment BloomNet 7% Consumer Gourmet Foods 36% 57% Floral & Gift Baskets 4 4
Seasonality: Revenues by Fiscal Quarter Q1: July - Sept Q4: April - June 20% 13% 20% Q3: Jan - March 47% Q2: Oct - Dec 5 5
Gourmet Foods & Gift Baskets ➢ Building a Leadership Position in a Highly Fragmented >$22B* Market (*Packaged Facts, Food Gifting 4 th edition) 6 6
Consumer Floral ➢ Powerful Brand Equity • Extending market leadership • Truly original product designs • Leader in “Every Day” gifting occasions 7 7
B2B Wire Service ➢ Growing Market Penetration and Market Share vs. Legacy Competitors • Quality and innovation leader • Differentiated variable-fee model • Strong contribution margin ~35% 8 8
Driving Innovation • Creating Multi-Brand Customers • Multi-channel Customer Engagement • Truly Original Product Designs • Building a “Celebratory Ecosystem” 9
Multi-Brand Website 10
Multi-Brand Loyalty ➢ Cross-Marketing • Deepen customer relationships • Increase customer frequency, annual spend and retention • Maximize lifetime value of customers 11
Multi-Brand: Everyday Gifting ➢ Cross-Brand Marketing & Merchandising Opportunities • Extend 1-800- Flowers.com’s “Every Day” gifting leadership to Gourmet Food gift brands • Capture larger share of customers’ year -round gifting wallets 12 12 12
Product Innovation: Truly Original Designs 13
Product Innovation: Expanded Offerings Gluten-Free 14
Customer Engagement ➢ Being where our customers are connecting… Social … and staying ahead Mobile of the next wave eCommerce 15 15 15
Next Wave in Customer Engagement: “Conversational Commerce” Facebook “Gwyn” IBM Watson -Powered A.I. Amazon Alexa Messenger Bot Voice- Enabled “Skill” 16
Celebratory Ecosystem Delivering Smiles Customer Engagement 17 17 17 17 17
Building on Positive Trends • Growing Revenues, EBITDA, EPS and FCF • Significant growth opportunities, organic and through acquisitions • Proven ability to leverage business platform and drive operating efficiencies • Innovator on the leading edge of fast growing Mobile, Social and Conversational Commerce • Experienced management team, aligned with shareholders 18 18 18
Safe Harbor Statement Special Note Regarding Forward-Looking Statements A number of statements contained in this presentation are forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These statements involve risks and uncertainties that could cause actual results to differ materially from those expressed or implied in the applicable statements. For a detailed description of these risk factors, please refer to the Company’s Securities and Exchange Commission filings including the Company’s Annual Reports on form 10 -K and quarterly reports on form 10Q. The Company expressly disclaims any intent or obligation to update any of the forward looking statements included in this presentation. (*A Reconciliation of Adjusted Net Income and Adjusted EBITDA to appropriate GAAP measures is available at the Investor Relations section of the Company’s website at www.1800flowers.com as part of the Company’s tables attached to its quarterly filings with the SEC on forms 10Q and 10K as well as its quarterly results press releases.) 19 19 19
NASDAQ: FLWS Contact: Joseph D. Pititto, Senior VP Investor Relations Phone: (516) 237-6131/ E-mail: invest@1800flowers.com 20 20 20 20
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