AIRBUS_RD2017_EV_V2_CL_220318 24 Registration Document 2017 - AIRBUS Information on Airbus Activities 1.1 Presentation of the Company 1.1 Presentation of the Company 1.1.1 Overview Due to the nature of the markets in which the Company operates and the confi dential nature of its businesses, any statements with respect to the Company’s competitive position set out in paragraphs 1.1.1 through 1.1.5 below have been based on the Company’s internal information sources, unless another source has been specifi ed below. With consolidated revenues of € 66.8 billion in 2017, Airbus Airbus Helicopters also reshaped its portfolio and divested its is a global leader in aeronautics, space and related services. Vector Aerospace business. Airbus offers the most comprehensive range of passenger The eight strategic paths of the Company’s strategy remain airliners from 100 to more than 600 seats. Airbus is also a as follows: European leader providing tanker, combat, transport and mission aircraft, as well as one of the world’s leading space 1. Remain a leader in commercial aerospace, strengthen companies. In helicopters, Airbus provides the most effi cient civil market position and profitability and military rotorcraft solutions worldwide. In 2017, it generated The commercial aircraft business aims to be largely self- 85% of its total revenues in the civil sector (compared to 83% sufficient going forward, rather than attempting to rely on a in 2016) and 15% in the defence sector (compared to 17% in balanced Group portfolio. Focus upon on-time, on-cost and 2016). As of 31 December 2017, Airbus’ active headcount was on-quality deliveries is paramount given the huge backlog 129,442 employees. execution challenge. Airbus aims to further strengthen through focusing on digitalisation, innovation, services and Strategy a more global approach. In 2017, the Company has further pushed forward its 2. Preserve leading position in European defence, space restructuring, in accordance with the strategy introduced in and government markets by focusing on military 2013 and summed up in the statement “ we make it fly ”. aircraft, missiles, space and related services The Company has been further integrated by merging its Group structure with the commercial aircraft activities of Airbus. The Defence can no longer be a tool to manage and hedge merger of Airbus Group and Airbus paves the way for an overhaul against commercial cycles, but the Company seeks to of the corporate set-up, simplifi es the Company’s governance, remain strong and actively shape its defence, space and eliminates redundancies and supports further effi ciencies, governmental business. The focus will involve (i) developing while at the same time driving further integration of the entire high-performing businesses such as missiles, launchers, Group. The Company changed its name to Airbus SE. The combat and transport aircraft, entering into new growth two Divisions, “Defence and Space” and “Helicopters” remain areas when they are backed by government funding, and integral parts of the Company and will derive considerable (ii) focusing on productivity improvements both through benefi t from the merger through more focused business support internal means and in the context of European optimisation and reduced costs. to enable efficiencies and improve Airbus’ positioning on export markets. Airbus Defence and Space continued to reshape its portfolio and refocus on military aircraft, missiles, launchers and satellites. The In 2017, Airbus Aerial, a new drone service business, was Company pursued the divestment process of the businesses launched. The new company, based in the US, leverages that do not fi t with the new strategic goals and have better some of Airbus Defence and Space key competencies futures in more tailored ownership structures. The Company (satellite imagery, data analytics, small & high-altitude UAV completed the divestment of its defence electronics business. and cloud computing) to analyse and distribute powerful, The divestment is part of the strategic review of the Airbus actionable data to customers. Defence and Space business portfolio.
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