ZEVIWG Public Meeting Pacific Power December 6, 2019
Pacific Power Overview • ~580,000 customers in Oregon • “Patchwork” service area that includes main highway corridors and more remote areas of the three states • Want to ensure all communities have access to = Location of the benefits of electric PacifiCorp DC Fast transportation Charger
Who are we trying to reach? Overview of Pacific Power residential customers’ awareness and understanding of electric vehicles Answer Percentage Count Response Rate Completed 97% 1,482 14.8% Survey Screened Out 3% 47 --- T otal 100% 1,529 15.3% Pacific Power Residential Customer Baseline Survey administered by Navigant in June 2019
Summary of Survey • Residential Customers are unaware of electric vehicles • Customers underestimate the distance electric vehicles can travel and overestimate the time it takes to charge them • Almost two thirds of customers were not aware of any electric vehicle incentives • Customers who have both ridden and driven electric vehicles are more likely to consider purchasing an electric vehicle
Unaware of Electric Vehicle Incentives Awareness of EV Initiatives • Well over half of respondents (64%) are not aware of any EV initiatives 23 Oregon State Rebate • Only 6% of respondents are aware of Pacific Power programs an initiatives • Only 5% of respondents are aware of Federal tax credit 30 EV information and tools on the Pacific Power website 64 Not aware of any incentives 0 10 20 30 40 50 60 70 Percentage of Respondents
Unaware of Electric Vehicles Have you Ridden or Driven an EV? • 75% of respondents have never driven or 60 aren’t sure if they have ridden in or driven an electric vehicle. 50 Percentage of respondents 40 30 Definitions Plug-in Hybrid Electric Vehicle [PHEV]: vehicle 20 powered by gasoline and electricity. They can be 10 plugged in to charge the battery, but also can run on gasoline only. 0 Ridden In Driven Battery Electric Vehicle [BEV]: All-electric vehicle Both a PHEV and a BEV PHEV (does not use gasoline). They must be plugged in BEV Neither a PHEV nor a BEV Don't know to charge the battery.
Trusted Information Sources Who Customers Trust for Information About Electric Vehicles Current PEV owners 82 PEV Dealerships 47 Nonprofit Organizations 41 Pacific Power 36 Trade Industry Groups 23 Universities 22 Federal Government 19 State Government 18 Other 12 0 10 20 30 40 50 60 70 80 90 Percentage of Respondents
BEV purchases more likely in 3-5 years • Respondents who plan to purchase a vehicle in 1-2 years are less likely to plan on purchasing a BEV than those who plan to purchase a vehicle in 3-5 years. 40% 35% Percentage of Respondents 30% 14.0% 25% 14.0% 11.3% 20% 15% 22.7% 10% 16.6% 14.9% 5% 0% 1-2 years 3-5 years No plans Somewhat likely Likely
Electric Vehicle Exposure Increases Ownership Likelihood Respondents who have both ridden in and driven Respondents who have both ridden in and driven a electric vehicle are more likely to purchase a a electric vehicle are more likely to purchase a BEV than those who have only ridden or driven. PHEV than those who have only ridden or driven. 60% 50% 45% 50% 40% 14.2% 35% 13.4% 40% 30% 14.3% 30% 25% 9.9% 14% 9.9% 20% 7.6% 20% 8.1% 30.6% 15% 35.1% 10% 23.8% 19.9% 10% 19.9% 17% 19.1% 12.7% 5% 0% 0% Driven PEV Ridden PEV Neither ridden Both ridden & Driven PEV Ridden PEV Neither ridden Both ridden & nor driven driven nor driven driven Somewhat likely Likely Somewhat likely Likely
Pacific Power Programs Pilot Clean Fuels Other Key Initiatives Programs Credit Administration Pending Ongoing Ongoing Implemented Outreach and Infrastructure Electric Mobility Outreach and Transitional Fast Education Grant Grant Activation Charger Rate Funding awarded Online T ool Over $1M will support Broad marketing and to date: Ride and Drives to projects that advance communications to Planning Studies $1,024,703 date: Independence, electric transportation engage and educate Estimated Corvallis, Lincoln City, in underserved residential customers number of ports Coos Bay Transit Agency communities of the benefits of to date: 115 Chargeway Beacon Up to $500,000 electric vehicles Support Deployment available in matching T echnical Assistance funds to public Public Charging Regional Assessments: 46 agencies applying to Stations Coordination external grants
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