MZANSI BIOSKOP C H A N N E L P O S I T I O N I N G
LOCAL INTEREST CHANNELS R E A L I T Y ( N O N - S C R I P T E D) We are looking for strong and solid concepts that offer the following: + New universes - uncharted spaces and worlds not yet explored. + Untold Stories – Reality Shows like Uthando Nes’thembu, Mnakwethu and Life with Kelly brought to our viewers stories we thought we knew, but went deeper to uncover untold stories. + Stories focusing on relationships – be it family, friends or lovers. The emotional relatedness is an easy sell for creating stakes in a story. Viewers appreciate this content beyond belief. + Family-based reality shows such as The Ranakas, Uthando Nes’thembu and Papa Penny . The serialized structure of these reality shows offers us opportunities to venture into unscripted soapies. our sister show such as Massive Music .
LOCAL INTEREST CHANNELS R E A L I T Y ( F O R M A T T E D ) We are looking for strong and solid concepts that offer the following: + We appreciate formatted concepts – these offer the brand longevity. Shows like Utatakho , OPW , Date My Family and Real Housewives are examples of formatted shows that are not reliant on particular individuals to drive the series. These concepts are more of a sustainable long-term investment. + With regards to ‘Emotainment’, we need the industry to expand their creativity beyond ‘Help Shows’ such as Utatakho, Yimlo. + We need the production industry to expand their offering to family based reality shows, fly-on-the-wall type reality, where there is no intervention needed, social experiment content. + We are looking for edgy and risqué type content for Showmax. Content that pushes societal norms and values – Temptation Island would be an example of such a show.
LOCAL INTEREST CHANNELS D R A M A ( S C R I P T E D) We are looking for strong and solid concepts that offer the following: + Social Realism; - + Stories that create conversations; - + Plot twists and turns; - + Massive cliffhangers; + Telling the (often uncomfortable) truth about ourselves; + Relatable stories; + Suspense/sense of danger – stories that hinge on suspense and not surprise; + BIG EMOTION
kykNET CHANNELS KAREN MEI RI NG – k y k N E T C H A N N E L S
kykNET CHANNELS KAREN MEI RI NG – k y k N E T C H A N N E L S kykNET invests in Afrikaans and its speakers, offering a unique mix of critically acclaimed Afrikaans orginal scripted series and soaps, telenovela, arresting reality, inspiring lifestyle programming, comedy, hit movies, groundbreaking documentaries, independent news, insightful & informative current affairs, music variety specials and action - packed magazine sport shows. We continuously break new ground, and we believe in promoting and entrenching the diversity of the language which is a USP as well as our commodity. Apart from our multitude of television programming, we support, sponsor and present various projects for the advancement and growth of the total Afrikaans market. We love featuring new talent in front of and behind the camera - TV presenters, actors, directors, script writers, crew, cameramen, producers, sound and lighting technicians. We are always searching for new and exciting talent for the here and now and we believe in the development of young people, but our audiences also need to see their favorite personalities and beloved celebrities on their screens We are part of our viewers ’ DNA. We are their friend and part of their household kykNET creates and provide a platform through which they can express, enjoy and be themselves.
kykNET Channel Positioning General entertainment channel offering a unique mix of quality Afrikaans content in all genres. Target Market SEM 8-10|All ages|Premium Viewers Insights Families and viewers who enjoy being entertained, informed and enriched in Afrikaans. Content Proposition A full spectrum, adult contemporary channel scheduling local orginal Afrikaans content Brand Apirations Keeping viewers compelled, inspired and enthused. We want to surprise them and keep them enticed, on the edge of their seats. Whats next?! To entrench our footprint in all Afrikaans-speaking communitites and increase our reach in more Afrikaans target markets To have an impact on the bigger Afrikaans eco-system keeping it alive for the future of the brand and market.
kykNET Viewership analysis of ‘kykNET’ premium Predominantly a white female who falls within the mature age group of 50+ who fall within LSM 9-10. This individual resides mainly in Gauteng &W.Cape
kykNET Viewership analysis of ‘kykNET’ premium Between 1st Jan and 20th Aug 2020, Additional to linear, viewers also watched LIVE via: - Web 982 568 - Connected TV 1431 126 - Mobile 868 177 - Majority of views were on DStv Now App
kykNET Scripted, Current affairs and documentary offering kykNET Dramas are given ratings drivers. Over the last decade we have subtly and continuously pushed boundaries in a variety of plots and premises, we need to keep on doing so.
kykNET The most watched kykNET drama series - each at their own time have been Getroud met Rugby Bloedbroers Sara se Geheim Boland Moorde Die Byl Boekklub Waterfront Vlug na Egipte Alles Malan Fynskrif Spoorloos
kykNET Our partnership with Showmax is giving us an opportunity to produce more edgy & risque content for their platform and for later slots on our channels An ideal drama series, according to our viewers, is one that - include “suspense and intrigue” and “action packed themes/scenes” - Possibly avoid “out of the ordinary relationship stories and problems” - Is 48min per episode - There is no specific number of episodes that should ideally make up a season - but we don’t have to stretch to 13 eps, if the story organically asks for 8, 9 or 10 eps = Mini-series
kykNET Scripting, current affairs and documentary offering What we are looking for Authentic concepts, compelling stories and scripts . Story about principles, not rules: about; about eternal, universal forms, not formulas; archetyps not stereotypes; thoroughness, not shortcuts, realities, not about the mysteries of writing; about mastering the art, not second-guessing the marketplace; respect, not disdain, for the viewers; about authenticity and originality, not copying and duplication.
kykNET Genres we are looking for: Modern drama reflecting the current relatable story Comedy drama - lighthearted Family Drama Action Drama Crime drama and murder mysteries True life drama Law and procedural drama Period drama only if it is relevent, exciting and will create talkability All these and more are important for us to keep raising the bar and keep our viewers and target markets compelled, enticed and engaged.
kykNET Scripting, Current affairs and documentary offering Further to the genres we are looking for dramas - 1. That excite, create talkability and a ‘ what next'! 2. Resonate with a younger skewed audience like Fynskrif, Spoorloos, Alles Malan etc. With younger characters and stories that appeal to a 25-30 something demographic. 3. Has a broader universal appeal across age and gender 4. That are commercial and push traditional story telling conventions. 5. That are heartfelt with suspense intrigue, cliffhangers and action packed, themes/scenes. We commisson for development 12-18 months in advance Film We have a 50min film project We are looking for 1. Contained stories for all Afrikaans speaking viewers in genres, drama, horror, thriller, rom com, teen coming of age, etc
kykNET Documentry Comedy: Greatest challenge – viewers' sense of story differ from their sense of humor We are looking for 1. Talented comedy writers 2. Situational comedies that reflect current Afrikaans realities 3. Modern comedy that break sitcom conventions 4. 24min comedy dramas, sketch comedies and satire Documentary We are experiencing a dynamic period for documentaries - great subjects and possibilities are endless We are looking for 1. Authentic untold stories, filmed uniquely, told with a clever creative approach 2. Stories that reflect uniquely South African people 3. Commercial titles that are evergreen.
kykNET Reality, Entertainment & Advertiser Funded Productions Reality is a top rating genre on kykNET and Boer Soek ‘n Vrou was our top rating show last year. + We keep pushing the boundaries annually by creating our own new formats like Kokkedoor etc. This year we had great success with Kwarantyn Channel 149 ranking #3 in premium Afrikaans, featuring two competing families in two houses for 8 weeks.
kykNET Going forward we are looking more of what we call Popcorn Reality Shows: 24/28 min entertaining reality shows - not exspensive big formats but arresting reality that engage + Unusual untold stories, well told, creating talkability next to none. + Discovering new worlds and cultures + Discovering intresting new personalities and characters to follow. Formats + Here we look at more risque Afrikaans content with Showmax which is very exciting! + Voyeurism is always great to explore + Affordable successful international formats that appeal to our markets
kykNET Advertiser funded programming - Great opportunities - + Over the past decade, kykNet has developed a hugely successful AFP model generating on average 300 hours of content YOY where we integrate content in programming that works for the sponsor and the channel + The challenge remains to create content that our viewers find exciting - and this is where our amazing producers come in. + Understanding lifestyle trends in the Afrikaans market - there are great opportunities to unleash and utilize. + We have certain slots set aside on our kykNET schedule, also available for the very sought- after martkets on kykNET&Kie (Family+) and kykNET Lekker!(Access) + Here is also an ongoing opportunity for producers to create great authentic content that rate and not necessarily infomercials. We have a great team that can explore options with you.
kykNET CHANNELS K Y K N E T& K I E Channel Positioning kykNET&kie (Channel 145) is a general entertainment channel offering exclusive content to this market for the first time in a more affordable package. Target Market SEM 6-10|All ages|Family to Premium Viewers Insights A Family to Premium market who enjoy being enriched, informed and entertained in Afrikaans Content Proposition A full spectrum, adult contemporary channel scheduling popular and channel specific gener- al entertainment content. Focusing on Afrikaans coloured viewers Brand Apirations To reach new audiences. To inspire viewers through content that will also give them a taste of what is available on the tiers above.
kykNET CHANNELS K Y K N E T& K I E Viewership analysis of ‘kykNET & kie’ Predominantly a coloured female who falls within the middle income segment (LSM 5-8). They mainly reside in W.Cape 55% earn more then HHI R8000+
kykNET CHANNELS K Y K N E T& K I E Viewership analysis of ‘kykNET & kie’ Between 1st Jan and 20th Aug 2020, Additional to linear, viewers also watched LIVE via: - Web 315 006 - Connected TV 363 705 - Mobile 358 834 - Majority of views were on DStv Now App
kykNET CHANNELS K Y K N E T N O U ! Channel Positioning kykNET NOU! is a music channel for all music lovers focusing on Afrikaans music. Target Market SEM 6-10|All ages|Family to Premium Viewers Insights DStv Family to Premium subscribers with an appreciation for Afrikaans music entertainment. Content Proposition A local music channel scheduling Afrikaans music video and music specials content. Brand Apirations A channel that connects you to a world of popular music culture. This channel provides a platform for greater Afrikaans music industry.
kykNET CHANNELS K Y K N E T N O U ! Viewership analysis of ‘ kykNET NOU ’ Predominantly a coloured female who falls within the mature age group of 50 years and older. They can be segmented into the middle income segment and mostly reside in the W.Cape, Limpopo, and KZN
kykNET CHANNELS K Y K N E T N O U ! Viewership analysis of ‘ kykNET NOU ’ Between 1st Jan and 20th Aug 2020, Additional to linear, viewers also watched LIVE via: - Web 100031 - Connected TV 138579 - Mobile 71113 - Majority of views were on DStv Now App
kykNET CHANNELS K Y K N E T L E K K E R ! Channel Positioning Entry level channel for first time Afrikaans subscribers on DStv Access showcasing popular kykNET programming. Target Market SEM 4-6|All ages|Access Market Viewers Insights A crossover market who enjoy being entertained in Afrikaans. Content Proposition A full spectrum, family general entertainment channel Brand Apirations To reach audiences who have not seen our content at all, and inspire viewers through content at all, and inspire viewers through content that will give them a taste of what lies on the tiers above.
kykNET CHANNELS K Y K N E T L E K K E R ! Location
kykNET CHANNELS K Y K N E T L E K K E R ! Age Race
kykNET CHANNELS K Y K N E T L E K K E R !
kykNET CHANNELS F L I E K N E T Channel Positioning fliekNET is an added value flagship Afrikaans movie channel on DStv, offering a unique mix of critically acclaimed Afrikaans movies. Target Market SEM 8-10|All ages|Premium Market Viewers Insights Premium subscribers who enjoy a variety of Afrikaans films. Content Proposition A full spectrum, family movie channel scheduling orginal Afrikaans feature films, short films, story films, made-for-TV movies & documentaries. Brand Apirations A celebration of Afrikaans cinema, nurturing and sustaining the Afrikaans film industry - the second oldest film industry in the world.
SHOWMAX JEANNE VAN ZY L – S H O W M A X + Showmax Original primary proposition is aimed at pushing the boundaries of traditional viewing. + Content that’s risky and edgy, exploring avenues and themes outside the norm to encourage talkability & unlock the sensational. + Looking for content that’s locally relevant and globally current + Complex, layered storylines and characters you love or hate. Evokes strong emotion/ reaction. + Multiple twists – keeps you guessing or on edge of your seat
SHOWMAX JEANNE VAN ZY L – S H O W M A X
DAV I D MOLOT LHANYI – L O C A L C O M M E R C I A L M U S I C Core Music Team: Programming Manager – David Molotlhanyi Mzansi Magic Music Specialist – Thando Mbatha Channel O music specialist – Gabriella Abrahamse Music Programming Intern – Simphiwe Ngceba
DAV I D MOLOT L HANY I – L O C A L C O M M E R C I A L M U S I C The first step to submitting Music: A YouTube link of the content is sent to anyone in the team, more specifically Gabriella.Abrahamse@mnet.co.za for Channel O and Thando.Mbatha@mnet.co.za for MMM.
MUSIC SUBMISSION FOR C H A N N E L O & M Z A N S I M A G I C M U S I C Music Committee + Content will be shortlisted listed by at least 3 members of the music team. + The team sits weekly/Biweekly (depending on teams’ availability and music video availability) to view received content for both channels. + The music team then evaluates if the content is in line with channel strategy and audience.
MUSIC SUBMISSION FOR C H A N N E L O & M Z A N S I M A G I C M U S I C ACCEPTED If content is accepted, feedback is sent copying in DFD (Submissions & Traffic management) into the email who supply further instructions to have the content uploaded to Aspera.
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