your audience is here how we work
play

Your Audience is Here How We Work Audience Built by Data Market - PowerPoint PPT Presentation

Jul 22, 2023 •140 likes •443 views

Trucking Your Audience is Here How We Work Audience Built by Data Market Insights Measurable Outcomes 2 Randall-Reilly Our data services provide insights to target key prospects and measure the results of your campaign. Our digital

  1. Trucking Your Audience is Here

  2. How We Work Audience Built by Data Market Insights Measurable Outcomes 2 Randall-Reilly

  3. Our data services provide insights to target key prospects and measure the results of your campaign. Our digital marketing services are powered by our data so you reach the right prospects at the right time. Our industry-leading media and events give you insider knowledge and branding power. 3 Randall-Reilly

  4. How do we build our audiences? ... with DATA 1 2 3 Behavioral Data Contact-Verified Data Firmographic Data Audience Built by Data 4 Randall-Reilly

  5. Audience Built by Data 1,390,000+ Trucking Contacts 513k 508.5k 565.3k 55.3k 17.6k Unique Owner- Fleet Company Parts/Service Dealer Operator Contacts Contacts Driver Contacts Emails Applicants

  6. Our audiences are growing. YOY Increases in Users 17.21% 17.53% 19.46% 27.78% Jan 1, 2017 - Sep 30, 2017 compared to Jan 1, 2016 - Sept 30, 2016 6 Randall-Reilly

  7. How can you target your actual prospects online?

  8. Data-Powered Digital Marketing Services 931.5MM 2017 Total Digital Campaign Impressions 915.1k 295.2k 460k 717.3k Total Calls Total Total Total Generated For Unique Short Unique Calls Leads Clients Forms

  9. General Fleet Target Fleet Manager VS Your Specific Fleet Target 5+ Average Age Fleet of Truck 5+ Years Manager 500+ Struggles with State of Trucks Lighting Violations Indiana Randall-Reilly

  10. Audience Built by Data Customize Your Audience By: Violations Equipment Equipment Job Title Fleet Size Age Owned Location Type of Haul Miles Online More Driven Behavior 10 Randall-Reilly

  11. Once you’ve built your audience with data, how do you reach them?

  12. Target your custom audience on multiple platforms. Display Google Search Gmail Facebook YouTube LinkedIn Twitter Instagram Snapchat Overdrive Truckers Successful CCJ News Dealer 12 Randall-Reilly

  13. Magazine Recipients Website Page Views Email Addresses Tagged Audience 220,000+ 1,580,000+ 1,270,000+ 2,800,000+ Randall-Reilly’s Trucking Touchpoints Social Followers Newsletter Subscribers Monthly Mobile Page Views Event Registrants 7,200,000+ 340,000+ 820,000+ 56,000+ 13 Randall-Reilly

  14. We get as close as possible to the point of decision to drive measurable outcomes.

  15. Measurable Outcomes 1 2 3 Awareness Consideration Decision Brand Awareness Website Traffic Form Submissions Social Engagement Demo Requests Job Applications Video Views Booth Traffic Phone Calls 15 Randall-Reilly

  16. How do we measure outcomes?

  17. Sample Client Trend Report 2017 Tracking Summary Unique Month Total Unique Leads Unique Calls Cost Cost Per Lead Inbound Leads SEPT 17 499 425 74 $27,188 $54.41 AUG 17 420 374 46 $23,688 $56.32 JULY 17 617 561 56 $35,188 $57.05 Channel Placements CCJ print ad Successful Dealer Placement Spend Newsletter 12% Successful Dealer $395 2% Newsletter Facebook Lead Ads $5,000 Facebook Lead Ads Multi-channel Multi-channel - Mobile $1,595 22% - Location 3 $5,000 Multi-channel - Location 1 20% Multi-channel - Mobile Multi-channel - Location 2 $3,500 7% Multi-channel - Location 3 $4,500 $2,598 Multi-channel - CCJ print ad Multi-channel - Location 1 Location 2 $27,188.00 TOTAL 22% 15% 17 Randall-Reilly

  18. Market Insights Gain Insight Into Your Audience By: Opportunity ROI by Brand Loyalty Sales Analysis by Campaign Segmentation Territory Channel Management Lead Lead CRM Much More Attribution Scoring Integration by Channel 18 Randall-Reilly

  19. How does it all work together?

  20. Sample Short Form Campaign Owner-Operators Texas Your Audience Built by Data Display Ads Facebook Lead Ads Short Forms 20 Randall-Reilly

  21. Sample Phone Call Campaign Fleet Managers 20+ Trucks Lighting Violations Ohio Your Audience Built by Data Google Search CCJ Website Ads Display Ads 21 Randall-Reilly Phone Calls

  22. Sample Brand Awareness Campaign Dealers U.S. Your Audience Built by Data YouTube Facebook Video Ads Video Ads Search & Website Traffic 22 Randall-Reilly

  23. Who is your target audience?

  25. Google Search Ads LinkedIn Sponsored Inmail 25

  26. YouTube InStream Ad 26 Randall-Reilly

  27. Facebook News Feed Ad 27 Randall-Reilly

  28. Facebook Right Column Ad 28 Randall-Reilly

  29. CCJ Ad Placements 29 Randall-Reilly

Recommend

Audience Response Where We Live, Learn, Work Who is in our audience? Select the answer that

Audience Response Where We Live, Learn, Work Who is in our audience? Select the answer that

6/12/2014 Creating Healthy Environments Audience Response Where We Live, Learn, Work Who is in our audience? Select the answer that most and Receive Care closely describes your work. Arizona Department of Health Services Division of

383 views • 10 slides
Your Audience is Here How We Work Audience Built by Data Market Insights Measurable

Your Audience is Here How We Work Audience Built by Data Market Insights Measurable

Agriculture Your Audience is Here How We Work Audience Built by Data Market Insights Measurable Outcomes 2 Randall-Reilly Our data services provide insights to target key prospects and measure the results of your campaign. Our digital

241 views • 22 slides
Towards an audience focus: using insight from audience research to inform decision-making in

Towards an audience focus: using insight from audience research to inform decision-making in

Towards an audience focus: using insight from audience research to inform decision-making in museums & heritage Emma Parsons & Marge Ainsley We work with arts and heritage organisations across the UK to help them understand their

381 views • 23 slides
AGENDA WELCOME & AUDIENCE EMPLOYMENT 1 ST THE STATE OF EMPLOYMENT LETS GET TO

AGENDA WELCOME & AUDIENCE EMPLOYMENT 1 ST THE STATE OF EMPLOYMENT LETS GET TO

AGENDA WELCOME & AUDIENCE EMPLOYMENT 1 ST THE STATE OF EMPLOYMENT LETS GET TO WORK CROSS DEPARTMENT WORK PLAN IMAGINE AN AMBITIOUS GOAL- TOPICAL WORK GROUPS REPORT OUT - HOW IT MIGHT BE ACHIEVED WRAP UP & NEXT

254 views • 6 slides
UNDERSTANDING THE AUDIENCE - TASK 1 THE AUDIENCE The audience makes up the readers, listeners

UNDERSTANDING THE AUDIENCE - TASK 1 THE AUDIENCE The audience makes up the readers, listeners

Miguela Xuereb UNDERSTANDING THE AUDIENCE - TASK 1 THE AUDIENCE The audience makes up the readers, listeners and spectators of the media. If there is no audience, then there is no media. The statistics of readers determines the incoming

130 views • 11 slides
Presentations All researchers should be able to present their work to an audience. There are some

Presentations All researchers should be able to present their work to an audience. There are some

06-06991 Research Skills Presentations All researchers should be able to present their work to an audience. There are some basic skills which should not be neglected. These can be summed up as: preparation; structure and evaluation and

325 views • 20 slides
Audience Measurement (AM) Authored by Q13/16 Ad hoc Group on Audience Measurement International

Audience Measurement (AM) Authored by Q13/16 Ad hoc Group on Audience Measurement International

Introduction to ITU-T Audience Measurement (AM) Authored by Q13/16 Ad hoc Group on Audience Measurement International Telecommunication Union IPTV-GSI, June 2011 Contents 1. The Values of Audience Measurement 2. Comparison to Traditional

288 views • 11 slides
Audience and Outline The 3rd NS (v2) Sim ulator W orkshop Audience br ought to

Audience and Outline The 3rd NS (v2) Sim ulator W orkshop Audience br ought to

Audience and Outline The 3rd NS (v2) Sim ulator W orkshop Audience br ought to you by { net w ork researc hers { educators { dev elop ers Kevin F all T opics for to da y La wrence Berk eley

497 views • 18 slides
Light Up Your Audience! A new experience for audiences connecting with light! The Audience is

Light Up Your Audience! A new experience for audiences connecting with light! The Audience is

Intelligent LED Wristbands Light Up Your Audience! A new experience for audiences connecting with light! The Audience is Part of the Show XyloBands is a GROUP experience, its not just a wristband. Audience reaction and participation is a

189 views • 14 slides
Audience Segmentation and Messaging Worksheet Lets start by segmenting the audience to learn

Audience Segmentation and Messaging Worksheet Lets start by segmenting the audience to learn

Audience Segmentation and Messaging Worksheet Lets start by segmenting the audience to learn more about what makes them tick. Answer the questions below about your target audience: 1. Who is your audience?

400 views • 4 slides
Finding the Right Target Audience Defining the Right Audience Right Visitors Right Time

Finding the Right Target Audience Defining the Right Audience Right Visitors Right Time

Finding the Right Target Audience Defining the Right Audience Right Visitors Right Time Right Destination Panel Discussion & Q+A INTRODUCTIONS WHO ARE YOU? Defining the Right Audience PATA 2019 Finding the Click to edit

407 views • 36 slides
Public Linked Open Data - the Publications Office Contribution to the Semantic Web Audience:

Public Linked Open Data - the Publications Office Contribution to the Semantic Web Audience:

Public Linked Open Data - the Publications Office Contribution to the Semantic Web Audience: Audience: W3C Workshop: Making the Multilingual Web Work W3C Workshop: Making the Multilingual Web Work Delivered by: Delivered by: Peter Schmitz

758 views • 16 slides
THINK YOU KNOW YOUR AUDIENCE THINK AGAIN! Know Your Audience How you talk to a room full of

THINK YOU KNOW YOUR AUDIENCE THINK AGAIN! Know Your Audience How you talk to a room full of

THINK YOU KNOW YOUR AUDIENCE THINK AGAIN! Know Your Audience How you talk to a room full of family historians will be different from the way you address a group of local historians or a meeting of the local ladies or a Rotary club.

142 views • 3 slides
Hold audience attention Why is it so hard to hold audience attention? Too many distractions A

Hold audience attention Why is it so hard to hold audience attention? Too many distractions A

Hold audience attention Why is it so hard to hold audience attention? Too many distractions A man hears what he wants to hear and disregards the rest. Predictably boring 1. Narrative structure What makes a story interesting? Stories =

564 views • 55 slides
? Q&A Questionnaire Purpose & Target Audience Purpose Target Audience Opportunity for

? Q&A Questionnaire Purpose & Target Audience Purpose Target Audience Opportunity for

Questionnaire Info Promotion/ Participation Results ? Q&A Questionnaire Purpose & Target Audience Purpose Target Audience Opportunity for our community to rank and share its top PARENTS priorities for the Districts Boundary

401 views • 13 slides
Connected & Growing Audience Presented by Warren Dews, Jr. Vice President of Audience

Connected & Growing Audience Presented by Warren Dews, Jr. Vice President of Audience

Staying Connected & Growing Audience Presented by Warren Dews, Jr. Vice President of Audience Development, Sales & Marketing, New England Newspapers, Inc. Questions to Ask What boards are you on? Your staff? What

597 views • 24 slides
Quick + Scrappy Audience Research Leveraging Newsletters to Learn About Your Audience Joseph

Quick + Scrappy Audience Research Leveraging Newsletters to Learn About Your Audience Joseph

Quick + Scrappy Audience Research Leveraging Newsletters to Learn About Your Audience Joseph Lichterman Carrie Porter @ylichterman @carolineporter The Lenfest Institute for Ralstin Agency Journalism A 201 guide for taking your newsletters

707 views • 39 slides
How does it work? You come to the course with an audience and topic in mind. Then over the two

How does it work? You come to the course with an audience and topic in mind. Then over the two

There are five quite different skills employed by engaging and memorable presenters. Many people are competent in one or two of these Complete Presentation Skills will rapidly improve your ability in all five. How does it work? You come to

78 views • 4 slides
Detecting Audience Costs in International Disputes & Informational Effects of Audience Costs

Detecting Audience Costs in International Disputes & Informational Effects of Audience Costs

Detecting Audience Costs in International Disputes & Informational Effects of Audience Costs Shuhei Kurizaki 1 Taehee Whang 2 1 School of Political Science and Economics Waseda University 2 Division of International Studies Korea University

1.04k views • 85 slides
A new approach to audience research to support audience development regionally and nationally

A new approach to audience research to support audience development regionally and nationally

A new approach to audience research to support audience development regionally and nationally Bridgette Wessels, University of Glasgow Peter Merrington, University of Glasgow David Forrest, University of Sheffield Nicole (North East

514 views • 26 slides
AUDIENCE Who is the audience? The pie iece(s) may be targeted at a specific ic group of

AUDIENCE Who is the audience? The pie iece(s) may be targeted at a specific ic group of

Targeting an AUDIENCE Who is the audience? The pie iece(s) may be targeted at a specific ic group of people: Volunteers Music enthusiasts Parents Parents of young children Parents of young children who play musical

520 views • 18 slides
Audience Headlines 18/19 Association of British Orchestras Conference Manchester, January 2020

Audience Headlines 18/19 Association of British Orchestras Conference Manchester, January 2020

Audience Finder Classical Music Audience Headlines 18/19 Association of British Orchestras Conference Manchester, January 2020 Booker source data: bookers for all performances in Audience Finder for 18/19 coded as: Baroque, Chamber and

206 views • 7 slides
Welcome to NCM! 1 Your Audience on A m e r i c a s M o v i e N e t w o r k

Welcome to NCM! 1 Your Audience on A m e r i c a s M o v i e N e t w o r k

Welcome to NCM! 1 Your Audience on A m e r i c a s M o v i e N e t w o r k Testimonial-Brian LaChance, Owner, The Snowman 2 2 Imagine a place where people watch your ad on 50-foot HD screens with no distractions, remotes or

276 views • 27 slides
McClatchy Audience Dan Schaub Corporate Director of Audience Development A World of Data

McClatchy Audience Dan Schaub Corporate Director of Audience Development A World of Data

McClatchy Audience Dan Schaub Corporate Director of Audience Development A World of Data Sources (Many, Many Sources) Nielsen Accudata Experian Sales Genie comScore Lead411 Rentrack Sales Loft D&B

415 views • 39 slides

More recommend