Your Adventure Starts Here 2018 Marketing Plan Year in Review - PowerPoint PPT Presentation

Your Adventure Starts Here 2018 Marketing Plan

Year in Review Winter 2018

Winter 2018 Winter Facebook Campaign: Run dates: January 10 – March 31 Seen 239,926 times by 113,482 people Link clicked to website 2,325 times Cost per click: $0.56

Winter 2018 Winter Email Campaign: Emails sent January 19 th and March 2 nd Average open rate: 20.6% Average click through rate: 4.7%

Winter 2018 Winter Google AdWords: Total clicks to website: 2,328 Avg. site visit duration: 42 seconds Cost per click: $0.70 Seen 53,762 times total

Winter 2018 Google Ad for Snowmobiling 1. Ad appears on Google: 2. User clicks on the ad and is brought to the website

Winter 2018 Google Adwords: Website Analytics Before Google ad for Snowmobiling Snowmobiling Page: 9 views ( 0.05% of all pageviews) During Google ad for Snowmobiling Snowmobiling Page: 2,032 views ( 8.6% of all pageviews)

Winter 2018 “Your Adventure Starts Here” Brochure Total printed: 20,000 Distributed to: All 12 Welcome Centers and other tourism events

Year in Review Spring 2018

Spring 2018 Spring/Summer Facebook Campaign: Run dates: May 17 – June 30 Seen 206,646 times by 115,933 people Link clicked to website 2,747 times Cost per click: $0.34

Spring 2018 Spring Email Campaign: Emails sent March 30 th , May 3 rd , and May 24 th Average open rate: 21.6% Average click through rate: 10%

Spring 2018 Spring Print Collateral: DirtWheels Magazine Ad Events Rack Card Distributed to: All 12 Welcome Centers and other tourism events

Year in Review Summer 2018

Summer 2018 Summer Guide Print Ads: Destination NH Summer Guide Salmon Press Summer Guide

Summer 2018 Summer Facebook Campaign: Run dates: July 30 – August 4 Seen 96,840 times by 65,648 people Link clicked to website 1,615 times Cost per click: $0.25

Summer 2018 Summer Email Campaign: Emails sent June 27 th , July 30 th , and August 31 st Average open rate: 24.1% Average click through rate: 10.87%

Summer 2018 Digital Ads: On visitnewengland.com Ran in August – mid September Total views: 79,963 Clicks to website: 255

Summer 2018 Jericho ATV Fest Promo: Print Ads Posters

Year in Review Fall 2018

Fall 2018 Fall Email Campaign: Email sent October 12 th Open rate: 18.9% Click through rate: 7.5%

Fall 2018 WingZilla Facebook Campaign: Run dates: August 23 – September 8 Seen 98,209 times by 52,808 people Link clicked to website 899 times Cost per click: $0.44

Fall 2018 RiverFire Facebook Campaign: Run dates: September 28 – October 13 Seen 77,786 times by 47,071 people Link clicked to website 892 times Cost per click: $0.45

Fall 2018 Digital Ads: On visitnewengland.com Ran mid September – October Total views: 79,963 Clicks to website: 255

Year-Round

Year-Round Website Analytics: Total website visits: 123,418 Total users: 50,378 (84.82% new users) Total sessions: 66,309 Top 5 locations visited from: Boston (MA), New York , Berlin (NH), Concord (NH), New Haven (CT)

Year-Round Website Analytics: Top 5 pages viewed: - Jericho ATV Festival (34,489 views) - Homepage (13,229 views) - RiverFire (10,010 views) - ATVing (7,474 views) - Where to Stay (4,200 views)

Year-Round Other Marketing Initiatives: Unpaid Social Media Website Search Engine Optimization Radio Spots for Events Event Press Releases