x mindhunters
play

X MINDHUNTERS USER NEEDS ANTICIPATION BASED ON EVIDENCE Janine - PowerPoint PPT Presentation

Aug 30, 2022 •766 likes •1.03k views

X MINDHUNTERS USER NEEDS ANTICIPATION BASED ON EVIDENCE Janine Lee World IA Day 2019 Zurich, Feb. 23th New Project! User-Centered Project empathy think about the user think hard! sketch a persona done! your persona ?

  1. X MINDHUNTERS USER NEEDS ANTICIPATION BASED ON EVIDENCE Janine Lee World IA Day 2019 Zurich, Feb. 23th

  3. New Project!

  4. User-Centered Project ✗ empathy ♡ ✗ think about the user ✗ think hard! ✗ sketch a persona done!

  5. your persona

  6. ? actual person your persona

  7. More distance from the users brings you closer to their needs. It urges you to stop assuming but start asking .

  8. Investigative Technique Nr. ① The Interview

  9. “The Interview”

  10. “The Interview” people lie, actions don’t...

  11. Investigative Technique Nr. ② Observation

  12. “Observation” single user explorer 08:36 user opens app 08:37 scrolls down a bit 08:38 user leaves

  13. Investigative Technique Nr. ③ Evidence Collection

  14. “Evidence Collection” feature value feature X feature Y

  15. Investigative Technique Nr. ④ Forensic Science

  16. “Forensic Science” experiment schedule Scheduled in Progress Ready for Analysis test X test Y a/b test pre-post [hypothesis] [hypothesis] [end date] [end date]

  17. Investigative Technique Nr. ⑤ Profiling

  18. “Profiling” clustering vs. describing variables clustering variable organized disorganized describing variable

  19. Investigative Technique Nr. ⑥ Investigation Board

  20. “Investigation Board”

  21. “Investigation Board” atomic research

  23. Let’s become Mindhunter Legends! We’re hiring!

  24. Thanks! Connect? linkedin.com/in/jlee-dataiskey ✗ analyticscamp.ch ✗

Recommend

More recommend