WordPress for Non-Profjts WordCamp DFW 2017 Laura Dapkus - PowerPoint PPT Presentation

WordPress for Non-Profjts WordCamp DFW 2017 Laura Dapkus sheepboutique.com  @sheepboutique

Cultivating Trust CONTENT: “Good stewards • Timely of donors’ • Accessible • Consistent money.” • Transparent PERFORMANCE: • Secure • Reliable “A worthy place • Fast to volunteer.” • Error-Free

t h e n i v s o g l u g n e t e y e n r a b m a s o “__________ k o e T t . made a site for us and then they disappeared.”

Needs Assessment

Needs Assessment • Supporter Participation WCDFW · sheep.boutique • Features -- over what timeframe? • Other Audiences? • Benefjciaries? Government? Grantors?

Needs Assessment • Who are you targeting now vs. WCDFW · sheep.boutique 2-5-10 years from now? • Be realistic about resources available to manage content.

Considering ROI • The value of more ... • Donations WCDFW · sheep.boutique • Volunteers • Memberships, tickets, merch • Effjcient use of stafg time easy for people to give you $

Project Management Decision-making is... Hint: Not the unfjltered wants of 12 people.

Project Management • 501(c)(3)? • Sales tax exempt? WCDFW · sheep.boutique • Keep good records.

Accessibility • Accessibility = better for everyone and for SEO. WCDFW · sheep.boutique • Make Charts accessible • Video Captions • Audio Transcripts • Further reading: https://carriedils.com/category/web-accessibility/

Storytelling • Pics, stories, videos of benefjciaries if privacy allows. WCDFW · sheep.boutique • If not, show Volunteers and Donors having fun. • Donor prestige, recognition, advertising.

Social Media • Display feeds with a plugin. • Facebook’s fundraising tools. • Social Media and e-mail archiving. • Protect accounts! Give minimum access needed. • Crisis/disaster communications plan.

Social Media • Claim your Guidestar profjle • Use the Guidestar widget Claim it. or if not in IRS database: https://learn.guidestar. org/help/nonprofjts-not-on-bmf

Resources SOCIAL: SPECIAL FEATURES: • Feed them Social - SlickRemix • The Events Calendar - • Kebo Twitter Feed Modern Tribe non-profit discount E-MAIL: WCDFW · sheep.boutique • Business Directory Plugin - • TinyLetter D. Rodenbaugh simplest possible e-mail • MailChimp • Team Members - WP Darko easy way to list board PAYMENT: members’ bios • Gravity Forms w/ PayPal & Stripe add-ons • WooCommerce for donations & simple e-commerce • PayPal & Stripe • Custom Post Type UI - have discounts for 501(c)(3) WebDev Studios • WPCharitable plugin w/fundraising tools, no +% charge

Resources SEARCH TOOLS: • Search WP PDFs - easy & inexpensive • SiteSearch 360 WCDFW · sheep.boutique PDFs, fine-tune results + search other domains WHEN YOU HAVE MULTIPLE AUTHORS: • Imsanity - Shane Bishop limits photo upload size • Members - Justin Tadlock • User Access Manager - Alexander Schneider restrict access to functionality and/or pages • WP Security Audit Log - WP White Security • Grammarly - browser extension that helps people write with confidence

Questions? Laura Dapkus sheep.boutique  sheepboutique.com/wordcamp  @sheepboutique  /sheepboutique