Rich Dietz TriSummit Solutions @RichDietz - PowerPoint PPT Presentation

Rich Dietz TriSummit Solutions @RichDietz Linkedin.com/in/RichDietz 3

Rich has over 20 years' experience working in and with a wide variety of nonprofit, political, and government organizations and holds a Masters in Social Welfare (MSW) from UC Berkeley. Rich Dietz @RichDietz Linkedin.com/in/RichDietz 2

Need more help? More info at the end on how we can help you 3

Welcome / Introduction EOY Website Strategies Q & A

“What you talkin ’ about Willis” HTML, CSS, jQuery ROI, API, SEO wysiwyg Blah, Blah, Blah 5

The Buffet Strategies, tactics and ideas You simply can’t do them all What is a “best practice” What works in YOUR organization 6

.nav-btn > a .nav-btn > a .nav-btn > a “The best time to plant a tree was 20 years ago. The second best time is now.” -Chinese Proverb

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Nonprofit Website Wellness Checklist • Link to download your own copy at the end • Gives you the top areas to review and some questions to ask to better evaluate 9

Safety First! • Is your website secure? • Have you scanned for malware? • Do you have a working backup? • What will you do if the site is hacked? 10

Call Your Payment Processor • Let them know that you will be expecting a “higher than normal” amount of transactions • I have seen multiple orgs get shut down for “suspicious activity” 11

Usability Self-Audit Study Audit Your Website Two Types of Audits you should be doing 12

Self-Audit Give yourself honest feedback and starting point Process:  Review your website with a critical eye  Walkthrough your “Donor Journey”  Be brutally honest

Test the Donor Journey…. The entire process Content / Donation Follow Up Website Thank You Communication Form • Yes, actually make a donation and take notes • Make any changes needed NOW. 14

Usability Study Honest feedback from others Process • Recruit volunteers • Ask them to take actions • Watch them, take notes • Don’t interfere 15

Most Wanted Response • The Jam Study • Limit Choices to increase actions 16

Homepage Hijack • MWR right now should be DONATE • So why not “take over” the homepage • Not just a button… but a compelling reason why • Maybe even a “Pop up”! 17

Prominent, Easy to Find Donate Button • Don’t make a donor hunt for your donate button • When they are ready to give it should be 1 click away • Recent story from a subscriber 18

Strong Calls to Action (CTA’s) • On all pages • Especially at bottom of pages/content • Tell them exactly what to do – actions 19

Optimize Your Donation Form • Dedicated EOY page • Shorter is better • Limit distractions • Show impact at each level • Suggested giving amounts 20

Anchoring • Easy way to increase avg gift size • Show higher donation levels first • Much like a wine list 21

Encourage Recurring Giving • Can’t get em if you don’t ask • Make this an option on your form or have a separate “group” 22

Use Video • Does NOT have to be • fancy or expensive • Grab your phone, have someone tell a story • Show what and why you are raising money 23

Ask People to Share.. And Help Them Do So • Create a Social Media Army • Give them sample content – cut and paste 24

What Are You Going to Do AFTER EOY?? • EOY is nothing compared to what you can do next year • But…. That will have to wait for the next webinar! 25

WRAP UP 32

“The best time to plant a tree was 20 years ago. The second best time is now.” -Chinese Proverb

 Review the slides…  What 2-3 things can you do now  What do you need help with?  Take Action! 66

Need more help? More info at the end on how we can help you 29

Slides, replay and checklist TriSummitSolutions.com/eoy-web Rich Dietz Rich@TriSummitSolutions.com Need more help? Linkedin.com/in/RichDietz Let me know! 30