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WILLINGNESS TO P A Y? Using gamification to improve the cognitive validity of willingness to pay research Elaine Erskine 29/11/2018 Strategic Customer Research and Assurance Manager PR19 CUSTOMER RESEARCH AND ENGAGEMENT PR14 CUSTOMER


  1. WILLINGNESS TO P A Y? Using gamification to improve the cognitive validity of ‘willingness to pay’ research Elaine Erskine 29/11/2018 Strategic Customer Research and Assurance Manager

  2. PR19 CUSTOMER RESEARCH AND ENGAGEMENT

  3. PR14 CUSTOMER RESEARCH AND ENGAGEMENT

  4. OUR APPROACH AT PR14 TRADITIONAL STATED PREFERENCE RESEARCH 4

  5. DECIDING NOT TO DO ‘WILLINGNESS TO PAY’ RESEARCH 5

  6. HOW WE DESIGNED THE RESEARCH PERFORMANCE COMMITMENTS 6

  7. HOW WE DESIGNED THE RESEARCH OPERATIONAL DELIVERY INCENTIVES 7

  8. WOULD WE DO IT AGAIN? 9

  9. THANK YOU

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