Who IS this person? Telling Your Chapter Story Joined YP movement - PDF document

Who IS this person? Telling Your Chapter Story • Joined YP movement – 2010 • Elected PR Chair in Nov. 2011 Kendall Ridley • Small business owner Principal, Element K Creative Public Relations Chair, Atlanta Chapter • Busy! What we’ll cover Storytelling = Power • Chapter branding • People are drowning! • Marketing your chapter • Genuine • Tools of the trade • Emotional • How-to’s • Memorable What story are you telling? How can you tell your story better? • The Mission • Chapter Personality • Marketing • Evangelism 1

Tools of the trade Who are you trying to engage? • Website • E-newsletter • Facebook PAGE • Press releases • Age (not a group) • Photography + • Gender • Twitter Video • Education level • Google Docs • Income Chapter Branding Who are you trying to engage? (media outlet) • Chapter logo • Marketing • Chapter tag line collateral • Topic of interest? • Business cards (“service is cool”) • Newsworthy? • Letterhead • Name tags • What’s in it for them? • Possible partnership? 2

Marketing = Relationships • In-person • Social media (everyone is • Annual report “Membership”) • Sponsor packet • Online (up to • Traditional media date!) • Email 3

84+ ULGA-YP Partnerships (2011-2012) 4

Marketing = Relationships Internal Relationships • ASK / Reach into your chapter’s membership • Give enough lead time • DON’T just reach out when you need • Committee chairs / content / Tweets something • Delegate / Facebook • DON’T be afraid to ask for more than you • Team effort! need Events Build your team! • Chapter signage • Photographer • Public relations + Marketing (banner) • Live-tweeting / • Manage time wisely (Balance + Priorities) • Capture attendee Photos • Organize (Google Docs!) information • Show your • Marketing • Ask for help + Recruit speakers some collateral / take- love! • Encourage + Delegate away pieces How to Tell YOUR Chapter’s Story • Have a clear message • Be authentic • Be relevant • Be engaging 5

What we covered • Chapter branding • Marketing your chapter • Tools of the trade • How-to’s Take-aways Q & A • Look the part • Put out  Attract Contact me: • Use the tools news@ulga-yp.org (until 12/2012) • Have fun! kendall@elementkcreative.com @ek_creative 6