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Who Is Design & Promote A Naperville Based Inbound Marketing - PowerPoint PPT Presentation

Jun 21, 2023 •520 likes •856 views

Who Is Design & Promote A Naperville Based Inbound Marketing Company That Helps You Increase Sales From People Already Looking Online For Your Product Or Service. What We Do Custom Website Designs That Convert More Visitors Into

  2. Who Is Design & Promote A Naperville Based Inbound Marketing Company That Helps You Increase Sales From People Already Looking Online For Your Product Or Service.

  3. What We Do • Custom Website Designs That Convert More Visitors Into Customers • Search Engine Optimization • Website Content Creation, Pages, Blogs, White Papers • Website A-B Split Testing • Newsletter Design & Management • Logo Design, Email Signatures & Branding Guidelines • Social Media Strategy & Implementation

  4. Non Profits We Support

  5. What We Will Cover Today • Latest Google algorithm changes • Advanced keyword research • Content marketing strategies • How to create a perfect blog post for SEO • Backlink strategy changes you need to make • Setting up Google authorship

  6. Google’s 200 Ranking Factors

  8. Google Changes - 500 – 600 times/Year • http://moz.com/google-algorithm-change • Social Signals - December 2010 • Panda - February 23, 2011 • Penguin - April 24, 2012

  9. What Is The Job Of A Search Engine? • To deliver the right answers when people are searching online Your Job Should Be: • For your website to be the right answer

  10. History Of SEO • Then- • Add keywords to page titles • Get lots of anchor text backlinks • Now- • It is hard to rank websites without quality content • Quality backlinks with less anchor text • Social Media plays a big role

  11. Identify Keywords People Are Using • Think Like A Customer • Check Out Competition • Google Search Suggestions • Keyword Tools

  12. New Google Keyword Planner Example

  13. Other Keyword Tools • KeywordEye - http://www.keywordeye.com/ • WordStream - http://www.wordstream.com/ • Wordtracker - http://www.wordtracker.com/ • Keyword Spy - http://www.keywordspy.com/

  14. Keyword Competitor Check

  15. Create Keyword Spreadsheet

  16. Add Where You Currently Rank

  17. Measure Results Over Time

  18. More Results Over Time

  19. More Results Over Time

  20. Content Marketing Strategies – Use Keywords • Add Text To Home and Important Pages • Add A Blog, News Articles, Whitepapers • Expand On Your Services Or Product Pages • Don’t Forget About Images

  21. The Perfect Blog Post

  22. Backlinks – Why They Are Important • Google Counts Them As A Vote Or Citation • Should Be Related To Your Site • The Site With The Most (good) Backlinks Wins

  23. Backlinks – Where To Get Them • Online Niche Directories • Comments On Other Blogs • Online Press Releases • Marketing Articles & Guest Posts • Social Media

  24. Backlinks – Recent Changes • Less Anchor Text Links • Less Site Wide Links • More Brand & url links • Every Link Helps (or hurts)

  25. Measuring Results • Google Analytics, Statcounter, Clicky • Number of Visitors, Keyword Searches, Websites Came From and Bounce Rates • SEO Book Toolbar - Rankchecker

  26. Google Authorship Example

  27. Example 2

  28. Setting Up Google Authorship 1. Create a Google Plus Account, Add Your photo and your website to contribute to section under links 2. On your website add an author section and link to your Google Plus Account • https://support.google.com/webmasters/answer/1408986?expan d=option2

  29. Our Own Website Traffic

  30. Sites without On-Page SEO • House Of Trucks • Asado Coffee • World Source • Fletcher Asset Management

  31. Great On-Page SEO • Community Nurse • Go Law Office • Numina Group • Eastgate Manor

  32. Learn More Free Monthly Educational Seminars http://designandpromote.eventbrite.com/ Bruce Jones Design & Promote www.DesignAndPromote.com 630-995-7109 bruce@designandpromote.com 1952 McDowell Rd Suite 100 Naperville IL 60563

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