What will we cover? • What is the ATDW? • Benefits • Events • ATDW-Online • Troubleshooting • Maximising your ATDW listing
What is the ATDW?
What is the ATDW? Centralised national database that feeds information to a Owned by all network of up to Australian State 60 websites Tourism Organisations and Tourism Australian Australia Tourism Data Warehouse
What is the ATDW? End user = consumer or Individual customer Business Listings One Database is accommodation listing per property Leisure Tourism Focused
ATDW Categories Accommodation Attraction Events General Food and Drink Hire Services Tour Transport Attraction Destination Information Journeys Information Services (FOC)
How does the ATDW work? Queensland.com Australia.com TourismWhitsundays.com.au
ATDW Distributor Websites Include….
How Much Does It Cost? The annual subscription A Discount of $50 applies for period is run on a rolling the following: The annual Tourism Whitsundays year calendar . • subscription fee for Bowen Tourism and • Business 2016/2017 is $200. All rates are inclusive of QTIC Members • QTIC Assoc. Council GST . •
Listing Events in the ATDW There is no cost to list an event in the ATDW. Event types include: Exhibitions and Shows Festivals and Celebrations Markets Performances Sporting Events Classes, Lessons, Workshops Business Community
Queensland in the ATDW 16000 13657 14000 12000 10000 8000 6000 5064 5013 4431 4000 2428 2297 2000 1218 815 0 New South Queensland South Victoria Western Tasmania Northern Australian Wales Australia Australia Territory Capital Territory
Queensland in the ATDW 1400 1157 1200 1000 800 622 610 559 600 505 487 400 278 257 252 233 194 200 144 200 0
Queensland Categories in the ATDW 1800 1524 1600 1400 1234 1200 985 1000 800 626 600 396 385 400 158 129 200 61 50 20 0
The Whitsundays Categories in the ATDW 60 52 47 50 38 40 29 30 17 20 13 13 7 7 10 5 2 0
The move to ATDW-Online is an agreed move by all states to centralise their individual product databases under a single national platform that will provide improved functionality for operators.
• ATDW-Online is a user-friendly time- saving online tool that allows you: • Review your listing • Update content in the listing What is ATDW- • Create a brand new listing Online? • A new listing and any changes will go through a quality-assurance process to ensure all content quality standards are met before the listing is released live.
How to List in the ATDW • To register visit http://atdw-online.com.au • Login and create a record • Pay using credit card or BPAY Coupon Codes • Quality Assurance (QA) • LIVE!
ATDW Coupon Codes • To receive your $50 discount for being a RTO or LTO member you need to add a coupon code as the payment steps. • If you are either a new or existing member contact the TEQ ATDW Team for a code.
Image Requirements The minimum image You can have a for the ATDW At least 1 image must maximum of 10 is 2048w x 1536h meet size requirement. images! pixels! Portrait sized photos, logos or any photos containing text will not be accepted
ATDW-Online Troubleshooting BOLD = Mandatory Regular = Optional section The tick identifies that the section is complete The + identifies that a mandatory field has not been completed
ATDW-Online Troubleshooting A green tick appears when information has met the minimum requirements and saved
ATDW-Online Troubleshooting When uploading new images you can drag them from where they are saved on your computer . Remember minimum size requirements!
ATDW-Online Troubleshooting
Load more LARGE images than one Trip Advisor Maximising your image ATDW listing Remove out Online Social Media Give your listing a of date rates Booking Channels health check! and services
Translations Listings with If there are any Many ATDW listings translations will be enquiries on were translated into displayed on translations, please Simplified and Queensland.com and contact ATDW on 1300 Traditional Chinese in other distributor 137 225 or 2012. websites using support@atdw.com.au translations. If your listing wasn’t translated then or has since been altered significantly, you can now choose to pay for product description and service description translations or updates.
Translation Cost New Product: $55 per language New Service: $38.50 per language Update Product: $16.50 per language Update Service: $16.50 per language Language = Simplified and Traditional Chinese
Working with TEQ Use the #thisisqueensland hashtag on social channels as this is what TEQ monitors Share individual pieces of content through your own channels and use this hashtag to allow TEQ to quickly and easily share your content.
The Visit Queensland, Australia Facebook page is a visual way of inspiring prospective travellers to Facebook take a Queensland holiday by featuring Queensland photography, videos, blog posts, competitions and event information.
Instagram is a mobile photo-sharing app that is perfect for capturing Instagram holiday moments. High-quality, emotive content works best.
The real-time nature of Twitter allows us to share Queensland content that is clever , playful, timely Twitter and shareable. We also use Twitter for online customer service where we answer travellers' questions.
As the second most popular search engine, YouTube is a place where we feature entertaining and informative YouTube destination videos and curate high- quality content that our partners and influencers create about Queensland.
TEQ sends out regularly scheduled consumer e-newsletters featuring exclusive holiday deals, competitions and the latest news on Queensland’s E-Newsletters destinations and events. Content for these newsletters comes from TEQ’s marketing teams, our partners and through dynamic content discovery.
Questions?
TOP 5 TIPS Not listed? Register and create Log into ATDW-Online Check and update your images! Add social media channels Got Wifi? Add it!
Thank You Visit our corporate site: teq.queensland.com Subscribe to our eNewsletter: teq.queensland.com/subscribe Follow us on: Twitter @teqld Instagram #thisisqueensland
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