whats happening today? getting healthy is on everyones mind whats - PowerPoint PPT Presentation

what’s happening today? getting healthy is on everyone’s mind

what’s happening today? people are looking for healthier products VS and products that do more for them… protein packed! VS VS loaded with antioxidants

what’s happening today? people want it all… …without sacrificing any of the taste!

what’s happening today? so we’ve given the people what they want: • great tasting • high in protein (30g per bag) • gluten-free • low in fat • low calorie • low in sugar • low in sodium

Redefining the jerky category Chef’s Cut is changing the way people think about jerky

Meet Our Steer Chef’s Cut: Real Jerky is… • Made with pr e mium, le an c uts of RE AL ST E AK: no myste r y me at he r e • HIGH IN PROT E IN – 30 gr ams pe r bag! • L OW F AT , GL UT E N F RE E and L OW in SODIUM, thanks to our pr ivate r e c ipe , whic h inc lude s spe c ially sour c e d ingr e die nts • Authe ntic , One -of a-Kind and Gr e at T asting: our Pr opr ie tar y Ble nde d Mar inade was De ve lope d by our in-house Culinar y E xpe r t, E xe c utive Che f & Company Co-F ounde r Blair Swile r , along with his par tne r and Co-F ounde r De nnis Rie de l

Meet Our Line Up CHEF’S CUT CHEF’S CUT Re a l Ste a k Je rky Re a l Ste a k Je rky Or iginal Re c ipe Chipo tle Cr ac ke d Pe ppe r

Meet Our Line Up CHEF’S CUT CHEF’S CUT Re a l Chic ke n Je rky Re a l T urke y Je rky Ro aste d Re d Chile Or iginal Re c ipe

Why Chef’s Cut? The Snack Comparison… Pr ote in F a t Sug a r Ca r bs Ca lor ie s Pe r Se rving ONE OUNCE 12 2.5 5 5 100 Che f’s Cut: Re al Ste ak Je r ky Clif Bar : 4 3 9 17 99 Choc olate Chip Pe anut Cr unc h 2 7 9 16 126 KIND Bar : Almond Apr ic ot 2 9 0 16 150 Ke ttle Potato Chips: Se a Salt 1 9 3 16 150 T e r r a Or iginal Ve ge table Chip 6 14 1 6 160 Diamond Almonds

Why Chef’s Cut? The Jerky Comparison… Pe rSe r ving Che f’s Cut: Jac k L ink’s Slim Jim Obe r to ONE OUNCE Re al Je r ky yes no no no Glute n F re e 390 590 417 410 So dium 12 15 12 13 Pro te in 5 3 4 5 Sug a r

Our Consumers Men 24-40 Protein Conscious On the Go Weekend Warrior: Works Hard, Plays Hard Active Lifestyle Craving Healthy Snack Between Meals

Our Consumers Love Us… This is the best jerky I’ve ever had… it’s so good, it doesn’t even taste like jerky! Christian Carino Agent at CAA Beverly Hills, CA

And So Does The Trade Golf Courses… P in e V alle y

And So Does The Trade Retailers…

And So Does The Trade Sports Teams…

Here’s How We Bring It To Life

Here’s How We Bring It To Life

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