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What is narrative change? What is narrative? Narrative is - PowerPoint PPT Presentation

Jun 13, 2023 •126 likes •257 views

What is narrative change? What is narrative? Narrative is everywhere and its nowhere. Communications & Messaging Short term Surface level Focus on behavior change Narrative Change Long term Deep

  1. What is narrative change?

  2. What is narrative?

  3. “ Narrative is everywhere and it’s nowhere.”

  4. Communications & Messaging  Short term  Surface level  Focus on behavior change

  5. Narrative Change  Long term  Deep and systematic  Focus on motivations and norms

  6. The Face of Poverty Changes and Americans are less sympathetic. Percentage of black faces used to depict poverty Actual black poverty rates.

  8. SPECIAL REPORT MARIJUANA IN AMERICA

  9. SPECIAL REPORT MARIJUANA IN AMERICA

  10. The Narrative Initiative Jee Kim, Executive Director

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