Whale Watching: Whale Watching: A Sustainable Solution A Sustainable Solution • Whale Watching is the most sustainable • Whale Watching is the most sustainable use of whales in the 21 st st century. century. use of whales in the 21 • Whale Watching is rapidly expanding and • Whale Watching is rapidly expanding and contributes to coastal economies contributes to coastal economies worldwide. worldwide. • Whale watching and other forms of • Whale watching and other forms of ocean ecotourism should not be ocean ecotourism should not be neglected at Rio+ 20! neglected at Rio+ 20!
The spread of whale watching… Countries and overseas territories where whale watching occurs Countries and overseas territories where whale watching occurs 1955- -1969: West coast of the USA only 1969: West coast of the USA only 1955 1970 1970- -1978: + M 1978: + Mé éxico, Canada, Australia, US New England Coast xico, Canada, Australia, US New England Coast 1985: 19 countries and overseas territories, including Caribbean n 1985: 19 countries and overseas territories, including Caribbea 1990: 33 countries and overseas territories 1990: 33 countries and overseas territories 1995: 68 countries and overseas territories 1995: 68 countries and overseas territories 1998: 87 countries and overseas territories 1998: 87 countries and overseas territories 2011: Approx. 119 countries and overseas territories 2011: Approx. 119 countries and overseas territories
Latest IFAW Report on Whale Watching: Latest IFAW Report on Whale Watching: Key Findings Key Findings Nearly 13 million people are going whale watching o Nearly 13 million people are going whale watching o per year (2009) per year (2009) WWs are spending $2.1 billion USD are spending $2.1 billion USD o WWs o 13,000 jobs supported worldwide o 13,000 jobs supported worldwide o WW is described as “ “an industry that provides a an industry that provides a o WW is described as o new model for use of natural resources, an industry new model for use of natural resources, an industry that relies on whales in a non- -extractive way that extractive way that that relies on whales in a non when well- -managed can be truly sustainable. managed can be truly sustainable.” ” when well
Estimated Worldwide Growth of Whale Watchers Estimated Worldwide Growth of Whale Watchers Based on years when censuses were taken by Hoyt (IFAW, WDCS) and O’Connor et al (IFAW)
Estimated Worldwide Total Expenditure of Whale Watchers Estimated Worldwide Total Expenditure of Whale Watchers Total Exp in USD $ Millions Total expenditure in USD $ Millions Based on years when censuses were taken by Hoyt (IFAW, WDCS) and O’Connor et al (IFAW)
Whale Watching Growth 1998- -2008 by region 2008 by region Whale Watching Growth 1998 Based on Hoyt, O’Connor et al (both IFAW reports)
Top Whale Watch Countries — — 2008 2008 Top Whale Watch Countries WWs Country AAGR 1998-2008 USA 4,899,809 1.3 % Australia 1,635,374 8.3 % Canada 1,165,684 0.8 % Canary Islands 611,000 -4.8 % South Africa 567,367 1.1 % New Zealand 546,445 9.0 % China (Mainland) 307,000 103.7 % Argentina 244,432 14.3 % 228,946 4.0 % Brazil Scotland 223,941 8.5 % Guam 221,155 49.4 % Japan 191,970 6.4 %
Whale Watching by Continent Whale Watching by Continent
Whale Watching is SUCCESSFUL! Whale Watching is SUCCESSFUL! ….but we need to make the numbers COUNT .but we need to make the numbers COUNT… … … o o That means reducing the costs, and That means reducing the costs, and o o increasing/maximizing the benefits. increasing/maximizing the benefits. What is the “ “State of Whale Watching 2011 State of Whale Watching 2011” ”? ? What is the o o
クジラ／イルカウォッチング発展のた クジラ／イルカウォッチング発展のた めのブループリント めのブループリント I. Initial Planning and Assessment 計画の着手と評価 II. Marketing and Tour Design マーケティングおよびツアー設計 III. Focus on Business ビジネスの重点 IV. Management of the Resource 資源の管理
Whale Watching: Whale Watching: A Sustainable Solution A Sustainable Solution • Whale Watching is the most sustainable • Whale Watching is the most sustainable use of whales in the 21 st st century. century. use of whales in the 21 • Whale Watching is rapidly expanding and • Whale Watching is rapidly expanding and contributes to coastal economies contributes to coastal economies worldwide. worldwide. • Whale watching and other forms of • Whale watching and other forms of ocean ecotourism should not be ocean ecotourism should not be neglected at Rio+ 20! neglected at Rio+ 20!
Copies of IFAW Report/Contact Copies of IFAW Report/Contact • www.ifaw.org • www.ifaw.org search search “ “Whale Watching Whale Watching” ” • pramage@ifaw.org • pramage@ifaw.org • Mobile: + 1 508 776 0027 • Mobile: + 1 508 776 0027 Thank you. Thank you very much! Thank you. Thank you very much!
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