Welcome to BLOOMERANG ACADEMY THANK YOU for joining us!
Bloomerang Product Chat
Your Hosts » Jessica Hartnagle VP of Product Management, Bloomerang Diana Otero Learning Experience Manager, Bloomerang
How is this different from your typical Bloomerang Academy webinar?
Question » How are you?
We’re in this together »
Main Topic » How are you communicating with donors now that the landscape has changed?
Question » Have you stopped doing anything you were previously doing?
Why do donors stay?
Key drivers of donor commitment » 1. Donor perceives organization produces outcomes 2. Donor knows what to expect with each interaction 3. Donor receives a timely thank you 4. Donor receives opportunities to make views known 5. Donor feels like they’re part of an important cause 6. Donor feels his or her involvement is appreciated 7. Donor receives info showing who is being helped http://www.thedonorvoice.com/national-donor-commitment-study-and-proof-of-link-between-donor-attitudes-and-behavior/
The personal touch » Poll: How are you personally reaching out to your donors?
Question » What are your apprehensions around reaching out to donors at this time?
Why a phone call » • Research shows that it’s effective • No technology/equipment barrier • Will stand out in our impersonal, digital world • Voicemails are just as good • Opportunity to get to know the donor • Scalable with help of board members/volunteers
What are we hearing? » Yes 41.13% Have you already sent out a call to action No 24.19% regarding COVID-19? Not yet 34.68% Do you have an Online Yes 16.13% Giving Campaign set No 42.74% up for COVID-19? Not yet 41.13%
What are we hearing? » How long would you wait to send out the follow-up call to action? 1 week later 49.00% 2 weeks later 43.00% 3 weeks later 8.00% 4 weeks later 0.00% More than 4 weeks later 0.00%
What are we hearing? » Which describes your organization? I have sent 1 update talking about how we are coping 46.00% with this to our donors (and thanking them) I have sent 1 appeal (email, direct mail, etc) talking about 12.00% how this crisis is impacting our beneficiaries I have sent MULTIPLE updates and appeals 20.00% I haven’t done anything yet 22.00%
What are we hearing? » Which describes your organization? Everyone is on board that we must continue efforts to 66.00% fundraise (safely) Development is ready to fundraise, but the CEO is afraid 16.00% we’ll upset or offend people Development and CEO are in agreement we have to 13.00% fundraise but the board is afraid we’ll upset/offend people Someone else who isn’t part of our staff OR board is 5.00% discouraging us from fundraising right now
Outcomes of Bloomerang Email Appeals » Between March 8-31 we saw 930 Crisis Emails Sent by 578 customers to 2,051,309 constituents.
Outcomes of Bloomerang Online Donations » Between March 8-31 these customers raised $2,006,276.00 via Bloomerang online donation forms compared to $655,626 during the same time period in 2019.
Example Templates »
Bloomerang Outcomes of Email Appeals»
Example Templates » Source: Bloomerang https://bloomerang.co/resources/covid19/
New Bloomerang Reports » We have 6 new report templates being released Monday to help you identify donors in your Bloomerang database.
Bloomerang Resource Center » What else would you like to see? Email academy@bloomerang.co
Question » Does this information and these resources leave you feeling more encouraged about reaching out to your donors?
Remember» "You never let a serious crisis go to waste. And what I mean by that ... it's an opportunity to do things you think you could not do before." --Rahm Emanuel @StevenShattuck
Question » What opportunities do you think you’re going to try?
Poll » Does your organization plan on participating in the May 5th Giving Tuesday initiative?
Take Action » “According to the ancient Chinese proverb, a journey of a thousand miles must begin with a single step.” -- John F. Kennedy
Your Donors Love You! @StevenShattuck
And remember… We are here to help! Don’t forget - We care about all of you! Email academy@bloomerang.co
Sandra the Orangutan »
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