Welcome! Check your audio connection to be sure your speakers are on and the volume is up. An On‐Demand recording of this webinar will be available at: http://schoolnutrition.org/on‐demand 1 SNA CEU will be available upon completion of a quiz. The quiz link will be emailed to you within 1 hour after the webinar concludes. @SchoolLunch facebook.com/SchoolNutritionAssociation
SCHOOL NUTRITION FOUNDATION STATE AMBASSADORS OVERVIEW TUESDAY, MARCH 14, 2017
TODAY’S SPEAKER Janet Hedrick SNF Director of Development School Nutrition Foundation
QUESTIONS & ANSWERS • Q&A at the conclusion • Type your questions into the “Question” box at any time during the webinar • Questions will be addressed during the webinar and at the end as time allows
HANDOUTS This webinar has a handout to download. • Locate the Handout pane on your control panel. • Download a copy of today’s presentation here
THANK YOU • Your Responsibilities • Share information about the School Nutrition Foundation • Encourage members to take advantage of what’s offered by the Foundation • Scholarships • Resources • Programs • Encourage members to submit nominations for School Nutrition Hero • Encourage members to support the 2017 Annual Fund
WHAT IS THE SCHOOL NUTRITION FOUNDATION (SNF)? • Sister organization to SNA • Raising funds for: • Education and professional development • Research • Scholarships for SNA members • 501(c)(3) organization • Contributions are tax‐deductible • Established in 1964 • “Well‐nourished students ready for success”
WHY DO PEOPLE GIVE? • Hearts over heads: • Should donate to the cause that has the greatest impact • But people don’t respond to facts and figures • More responsive to appeals that feature a single, identifiable beneficiary • Influenced by others: Giving is fundamentally a social act; people give more to a university if the person calling is the person’s former roommate • Giving is contagious: Seeing others give makes an individual more likely to give
WHY DO PEOPLE GIVE? • Belief in the mission of the organization • “Well‐nourished children ready for success” • Somebody asked him or her to “consider” a gift • Others were giving to the organization • Like to be recognized • Makes them feel good!
STATE INCENTIVE FOR ANNUAL GIVING • Achieve 3% participation • 20% of the dollars contributed by the State (including members and other individuals in the state) will be available to the State Affiliate for scholarships (professional development and ANC first‐timers) • Achieve 5% participation • 25% of the dollars contributed by the State (including members and other individuals) will be available to the State Affiliate for scholarships
STATE INCENTIVE FOR ANNUAL GIVING Results in 2016: • The following states will receive dollars back for state scholarships: • Those with more than 5% participation will have 25% of the dollars that the state contributed available for scholarships. (3 states): • Kansas • Illinois • New York • Those with more than 3% but less than 5% will have 20% available for scholarships. (4 states): • West Virginia • Colorado • California • Michigan • The Annual Fund grew from $27,647 to $47,896. The total amount that the Foundation is giving back to the states is $3,519.
STATE DIVISION MEMBERS 3% 5% Alabama 1,000+ 2,534 76 127 California 1,000+ 1,693 51 85 Delaware 1,000+ 1,027 31 51 Florida 1,000+ 2,841 85 142 Georgia 1,000+ 4,486 135 224 Indiana 1,000+ 1,324 40 66 Iowa 1,000+ 1,009 30 50 Kentucky 1,000+ 2,032 61 102 Louisiana 1,000+ 2,643 79 132 Michigan 1,000+ 1,747 52 87 Minnesota 1,000+ 3,030 91 152 North Carolina 1,000+ 2,683 80 134 Ohio 1,000+ 1,418 43 71 South Carolina 1,000+ 1,826 55 91 Tennessee 1,000+ 3,538 106 177
STATE INCENTIVE FOR ANNUAL GIVING • What counts? • $10 or more • Made by an individual (not just SNA members) • Made by State affiliate (included in total, not in % participation) • Made between January 1 and December 31 • Not restricted for a Special Fund • Based on membership totals in May 2016 • Scholarship process will mirror the process used by SNF for its scholarship program
STEPS TO SUCCESS: STEP 1 1. Set goals – Participation and Total • Consider 3% ‐ 5% Participation • Consider a monetary goal (Between 3% of State membership X $25 and 5% of State membership X $25) • Example: Membership of 2,500: 75(3% of 2,500) X $25 = $1,875 and 125(5% of 2,500) X $25 = $3,125 GOAL: $2,500 • Example: Membership of 750: 23 X $25 = $575 and 38 X $25 = $950 GOAL: $750 • Resist the urge to set a goal based on $1 or $2 per member • What will happen?
STEPS TO SUCCESS: STEPS 2 AND 3 2. Make Your Contribution • Always easier to ask somebody to do something you have already done • You can ask others to “join” you in support of the Foundation 3. Ask State Affiliate Leaders to “Consider” Making Contributions • Share the goals with the officers of State Association • 100% participation by State Leaders sets the example for other members • Ask State Leaders to ask others to support the Annual Fund
STEPS TO SUCCESS: STEPS 4 AND 5 4. Ask 2016 Donors to Renew Their Support • Best donors are prior year’s donors – Listed on website • Ask them to consider a “recurring” gift – monthly gift • Ask them to ask two – four others to consider a contribution 5. Ask Scholarship Recipients to Consider Making Contributions • Received benefit from Foundation • Opportunity to help others
SNF WEBSITE – LIST OF DONORS • SNA HOME PAGE • GO TO TOP RIGHT – IN GREEN – click on: OTHER SNA WEBSITES • Click on: SCHOOL NUTRITION FOUNDATION • WILL SEE DONATE NOW SQUARE ON LEFT – [CLICK WILL LEAD TO GIVING PAGE ] • ON LEFT – REPORT ON GIVING – click • DOWN – LIST OF DONORS – click • DOWN – DONORS BY STATE • View 2017 Annual Fund Donors by State • View 2016 Annual Fund Donors by State
STEPS TO SUCCESS: STEPS 6 AND 7 6. Say “Thank You” • Personal “thank you” means a lot • Consider handwritten note or phone call 7. Invite others to help • State Leaders – current and past • Your friends
STEPS TO SUCCESS: STEP 8 8. Recognize those who have already given • Publish names of donors in your newsletter • Have list of names at your State conference • Allow members to add their name to a list at events
STEPS TO SUCCESS: STEP 9 9. Use Events • State Conference or other meeting • Separate table with volunteers • Information on scholarships • Allow members to add names to a list • Ring a bell when gift is made • Inexpensive give‐away drawing • Ask scholarship recipients to share their stories
STEPS TO SUCCESS: STEP 9 9. Use Events • Giving Tuesday – First Tuesday after Thanksgiving • Tuesday, November 28, 2017 • Social media • “Unselfies” • Kicks off year‐end giving campaign
STEPS TO SUCCESS: STEP 9 9. Use Events • ANC • Volunteer at SNF Booth • Ask State Leaders to volunteer at the SNF booth • Invite your State members to come by when you are volunteering • When you have your state photo, invite members to stop by the SNF Booth • See the video on “Why I support SNF” • Take photos at the booth • Name badge ribbons and 2017 lapel pins
(one more gift)
STEPS TO SUCCESS: STEP 10 10.Be positive! And you will succeed! • 3% means 3 out of 100 say “Yes” • 5% means 5 out of 100 say “Yes”
SAMPLE CONVERSATION: PART 1 • Do you know about the School Nutrition Foundation? • Tell the person about the Foundation in your own words • Allow the person to ask questions • Ask: “Would you consider making a contribution to the Foundation?” • We hope the answer is YES • If the person says NO, thank the person and tell him/her that you hope he/she will consider later in the year
SAMPLE CONVERSATION: PART 2 • Then ask: “Would you consider a contribution of $50?” • If the person says that is more than they wish to give, ask: • “What amount would be comfortable for you?” • You may want to mention that gifts of $10 or more are included in the incentive program for the state affiliate to get scholarship support from the Foundation. • Ask the person to complete a pledge form or to make the gift online • Say “THANK YOU.” • Encourage person to ask 2 – 4 others to “consider” a contribution
NOT JUST SNA MEMBERS . . . • Family members Who else has an interest in school nutrition? • School superintendents • Friends • School principals • Parents of children • School teachers • Community Leaders • Retirees from school nutrition • Others. . .
RESOURCES • Information on the Foundation • Scholarships • Professional Development • Conferences – First‐timers • Resources • Programs • Breakfast in the Classroom • Afterschool Meals/Supper Program • Equipment Capacity Institute • Measuring School Food Waste
RESOURCES • Q and A • Talking Points • Fact Sheet • Pledge Form for Your State • Giving Page for Your State • Flyers/Posters
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