Welcome DRW Conference 2015
Agenda 10:00 Welcome ‐ Where are we and new groups JK 10:15 Finances and KPIs PA /RG 10:35 Group reports – Sharing results and best practice All 11:15 Coffee Break 11:30 IT Development ‐ New Website GC / RC 12:30 Lunch 13:30 Local Publicity and Press Campaigns RDG group 14.00 Social Media GC / RC 14:15 Getting People to come what tools do we have PA / All 14:30 National Roles and Opportunities JK /PA 14:45 AOB All 15:00 Close JK/PA
Introductions Trustees: John ‐ Peter ‐ Robbie – Michele Website development and maintenance: Graham – Richard Welcome to New faces
10 Workshops represented here today Basingstoke Belsey Bridge Caerphilly Harnhill Lee Abbey Leicester Malvern Orpington Reading South East Cornwall
Our aims following the last meeting Continue to promote DRW building public awareness Continue National advertising campaign within budget Continue the website development Seed new workshops
15 ACTIVE WORKSHOPS Basingstoke Belsey Bridge ( Norfolk) * Caerphilly Darlington Harnhgill ( Cirencester) * Lee Abbey (Lynton) * Leicester Malvern Norwich Orpington Reading Skipton (Scargill) * South East Cornwall (Bodmin) Sutton Coldfield 5 Potential new locations Warwick in the pipeline North London Hertfordshire Scotland Bishop Storford Stroud
Finances Peter and Robbie
Financial summary 2014 Bank interest £5 • Media sales £125 • Group workshops £990 • Group closures £1,359 • National workshops £5,972 • Total Income £8,451 • National workshops £6,124 • Advertising £5,267 • Insurance £430 • Website £144 • Taster day expenses £251 • Postage/office expenses/phone £203 • Total Expenditure £12,419 • Outgoings for year £3,968 •
2014 DRW Advertising campaign funded from Central Publication Date Devon Lifestyle Mar ‐ 14 Eastlife Feb ‐ 14 Eastlife Mar ‐ 14 Eastlife Jun ‐ 14 Eastlife Sep ‐ 14 Yorkshire Evening Post (editorial see Peter) Jan ‐ 14 Hospital Radio Plymouth Jul ‐ 14 Lifestyle Times Issue 26 Feb ‐ 14 Lifestyle Times Issue 27 Feb ‐ 14 Lifestyle Times Issue 31 Jun ‐ 14 Lifestyle Times Issue 32 May ‐ 14 Norfolk Magazine January issue Jan ‐ 14 Thames Valley Times Issue 2 Jun ‐ 14 Thames Valley Times Issue 3 Jun ‐ 14 Thames Valley Times Issue 12 Nov ‐ 14 Warwick Hospital Map Sep ‐ 14 West Country Advertiser Issue 18 Sep ‐ 14 West Country Advertiser Issue 20 Nov ‐ 14 West Country Advertiser (Family Matters) Nov ‐ 14 Western Guardian Issue 50 May ‐ 14 Western Guardian Issue 51 May ‐ 14 Western Guardian Issue 53 Jun ‐ 14 Western Guardian Issue 58 Aug ‐ 14 Western Guardian Issue 60 Sep ‐ 14 Western Guardian Issue 63 Nov ‐ 14 Western Guardian issue 66 Dec ‐ 14
Key Performance Indicators Workshop Attendees Income Expense Net income per attendee Basingstoke 15 £890 £1,117 ‐ £15 Leicester 15 £710 £877 ‐ £11 Malvern 14 £940 £1,223 ‐ £20 Norwich 14 £875 £1,011 ‐ £10 Southampton 5 £300 £203 £19 Sutton 23 £1,116 £690 £19 Coldfield Warwick 16 £1,365 £1,118 £15
Key Performance Indicators Workshop Attendees Income Expense Net income per attendee Belsey Bridge 10 £1,760 £2,080 ‐ £32 Harnhill 15 £2,620 £2,758 ‐ £9 Lee Abbey 22 £770 £352 £16 Reading 9 £360 £472 ‐ £12 Skipton 10 £262 £462 ‐ £20
Local Group Summary Reports 2 mins each Group !!
Break
Website Development Graham and Richard
LUNCH
Running a Local publicity campaign ! Courtesy of Susan Corcoran (PR Consultant) and the Reading Workshop team
Firstly, why do we need publicity “Divorce Recovery Workshop offers brilliant courses but we need to make people aware that we exist” “We need to explain to people what DRW is about and persuade, often hesitant, fragile, angry people to attend”
How do we solve the problem and get information to people? We can use: Printed newspapers and magazines News and magazine websites Advertising (expensive) Trifold Leaflets Display Posters and Flyers Email information www.drw.org.uk ‐ for info, updated course and contacts Social media, Facebook etc Radio and television Contact people who help others: Solicitors, Doctors, Clergy, C.A.B, H R Departments, Councillors
DRW Website
XN Magazine Independent, reflects community and church life Free, 15,000 distributed a month Henley, Reading, Wokingham, Bracknell areas
XN Magazine Spring 2014. Combination of free editorial and paid advertisement. We paid for a quarter page advertisement and we given a quarter page free for our article We sent story & picture of organiser (John looking friendly?) NB. Editors always look for the human angle and local interest
XN Magazine Half page aditorial autumn 2014
Magazines and newspapers – printed and online • Big changes as local printed newspaper numbers drop • Online users increasing • Manchester Evening News: Printed copies 66,521, that’s 4.1% down • Website unique users per day 414,521, that’s a 194% rise ! • Critics say user numbers include those looking for non ‐ local joke spot etc but even so it’s impressive • Numbers of journalists and photographers will fall
Local Papers Reading Chronicle, circulation 6000+ printed copies Action: Sent Press release and also sent a longer piece with photo and logo in case they had room (but not this time). NB. As Reading covers the Berkshire / South Oxfordshire areas we made a plea for as many of their editions as possible.
Chronical group Papers Action: Jan 8, 2015 ref March workshop and picture of cheerful DRW helpers Our story and picture were used. It’s well worth sending to news websites and newspapers News organisation chooses to put piece in print or on website or both. (This one just in print).
Free periodical magazines, some printed, some online • Rich source in Thames Valley • Check deadlines carefully, can be a month or more in advance • Better to get it earlier than that! • Send press release and photos, with high res logos etc
Round About Magazine
Round & About magazine • A5 magazine monthly delivered to 361,580 homes • Rural areas in Glocs, Oxfordshire, Berks, Bucks and Surrey. • Includes Cirencester and Guildford, but not Reading and Oxford • Lifestyle type magazine (probably aimed at ABC1 socio ‐ economic groups) • Includes supportive, community ‘Ramblings’ section
Round & About Magazine Actions: January 2015 Sent press release, including a shortened for ‘Ramblings’ section and a longer version with photo and logo in case they had room (but not this time). As the Berkshire/South Oxfordshire course we made a plea for as many of their editions as possible. Result: Our March course was publicised on first page of ‘Ramblings’ in the following magazines: January editions sent to 61,050 homes covering: Wokingham/Winnersh ‐ Twyford/Woodley () *Goring/Pangbourne /Yattendon *Henley/Watlington February editions, 57,232 homes: Twyford/Woodley ‐ Caversham/Sonning Henley/Watlington ‐ Warfield/Binfield
Round About Magazine
Local Press RG10 We sent our press release, photo and logo, all used. A5 magazine delivered to 7,000 homes in Twyford and nearby villages. They donated the page below to DRW, at no charge Very involved with the community and Caring of charities Lifestyle magazine ‐ Six issues a year
Local Press releases for RG10 Magazine full version
Editors opening page RG10
Local Press like local stories and photos to add life to a story NB. Obtain group permission firsts!
Local Radio To achieve getting exposure on local Radio : • A topical theme is always good. • Sent press release 10 days before ideal broadcast time. (send earlier if before a holiday) • Offer to be interviewed live or recorded in Studio or by phone • Ring them to see their reaction and respond. • They’re supportive and sensitive NB. If a journalist asks you to do anything, anytime, using your judgement, try your very best to do it or get someone else to do it.
Local Radio &TV For example ‐ Radio Berkshire Each week 92,000 people listen for at least five minutes • Coverage achieved : • Mid week, afternoon programme – John interviewed ref views regarding a proposed new reality programme ‘Marriage at first sight ‘ • Early Sunday morning programme ‐ Toni and John attended Studio for interview. Coverage repeated twice • The story: How the workshop helped Local people
Local Radio & TV • Dec 22, 2014. Kathy recorded trailer for interview re relationship stress of Christmas, New Year time for decision, more seeking divorce then. • Dec 31, 2014 New Year’s Eve. Interviews with Kathy by phone, and John in the studio at 7.20am. • Coverage on the hour every hour in bulletins much of the day. • The story: DRW ready to help as couples decide to call it a day. • Local television is more difficult, but send the same press release to them as well. They may be just about to feature a programme on separation or divorce etc.
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