26/9/2014 ��������������������� WeChat is becoming the leading social messaging platform Group Chat Voice Chat Video Call Moments Facebook Connect Emoticons Look Around Shake �������������� ��������������� ������������������������ ��������� �������!��"� ��������� �� ��������� ��������������������������� (including web version) 1
26/9/2014 WeChat has grown 355M Monthly Active Users ranked #1 in social networking on iOS in >90 countries May 10 Oct 1 April December WeChat launched 355M MAU globally, with Version 3.0 with Version 2.0 with in international 100 Million overseas user “Shake” function voice message markets accounts 2011 2012 2013 Version 2.5 with Version 1.0 100 Million user 300 Million user LBS function released in accounts accounts “Look Around” China Jan 26 Aug 3 Mar 28 Jan 15 Twitter and Facebook required 1,400 and Facebook 1,600 days respectively to reach the 100mn user milestone. For WeChat, it took only 433 days. WeChat is now the world’s 5 th most-used Smartphone app, and #1 in messaging apps World’s most used smartphone apps % of global smartphone users who have used the app in the past month (Q2 2013) WeChat is #1 WeChat is #1 amongst messaging amongst messaging apps , surpassing apps , surpassing Skype, Facebook Skype, Facebook Messenger, and Messenger, and Whatsapp Whatsapp Source: GlobalWebIndex 2
26/9/2014 WeChat is built upon 4 key categories ������������ �������� ������������������ ��������� ��������� �������������� ���� � ����� �� ������� Official Account – the new way to connect to your consumers • WeChat’s Official Accounts include the biggest brands in: � Retail � F&B � Banking � Media � Government � Airline � Technology � Sports � Entertainment � … and more!! *Non-exhaustive list 3
26/9/2014 Mini-apps within WeChat apps concept Instant reach � � � � Higher conversion rate � � � Interactive � Official Account = Light APP McDonald’s – A holistic CRM experience (1/3) 1 2 3 Engage Share Location Visit McDonald’s leverages location based services (LBS) to help potential customers find the nearest outlet location 4
26/9/2014 McDonald’s – A holistic CRM experience (2/3) 1 2 3 Engage Select product Purchase McDonald’s allows for customers to purchase and even share tea cards with friends – spreading word of mouth McDonald’s – A holistic CRM experience (3/3) 1 2 3 Engage Receive coupons Redeem coupon Furthermore, McDonald’s builds loyalty by offering discount coupons via its Official Account 5
26/9/2014 Tesco Lotus – e coupons 1 2 3 Engage Get coupons Redeem Tesco Lotus use WeChat to send out e coupons, and build a new O2O eco- system with merchants WeChat Check In 1 2 3 4 Check In Follow OA Confirm Schedule Pick Your Seat China Southern Airline, China Eastern Airline, Hunan Airport are using WeChat to help passengers to check-in through their mobile phones. 26/9/2014 6
26/9/2014 Hotel Booking 1 2 3 Share Your Location Get Hotels Nearby Booking By simply sending their location , customers can find hotels nearby through Innteam official account. 26/9/2014 Order on a vending machine via scanning a QR code • 1-step purchase process • Simply scan the QR Code of the desired items to purchase 7
26/9/2014 More Web/Offline Lottery Payment ��������� 8
Recommend
More recommend
