Webinar: Speeding up the Publishing Process
Leonie May Tom Pijsel Andreas Pfeiffer Product Marketing Manager, Product Manager, WoodWing Media Industry Expert WoodWing
“A specialist in providing market-specific research and consulting to media producers and technology partners” Andreas Pfeiffer Media Industry Expert
The next generation of Enterprise Driving the future of content creation
Pfeiffer Consulting 01001011 t Digital Publishing for Magazine Publishers: Making it Work Productively Andreas Pfeiffer www.pfeifferreport.com e-mail pfeiffer@pfeifferreport.com Twitter @pfeifferreport t Webinar March 2017
t About Pfeiffer Consulting t Research and consulting around media and technology since 1998 x Working with companies “on both sides of the fence”, media groups and technology providers x We provide original research focusing on the profound transformations of the media and technology landscape t Some of our clients and partners
t About this webinar: Here’s what we are going to talk about t Basics of digital publishing t Challenges of adapting a traditional magazine workflow to include digital t Streamlining the publication process to ultimately reduce costs t How a web-based solution can speed up collaboration for publishers
Let’s talk about publishing
t What does it mean to go from here…
t To here…
t …and here?
t One thing is obvious: Magazine publishers haven’t had it easy… t Over the past few decades, they had to: x Adapt to completely new production methods … x Deal with the first wave of the Web … x Adapt to the mobile revolution … t And that’s without even mentioning… x …social media… x …platform publishing… x …the challenges of digital advertising… x And we are just getting started… t In other words: It’s time to look at doing things more efficiently
t What does magazine publishing look like today? Print Magazine Website Social Media Team Web Team Core Print Team
t And this is what it usually means for publishers Text Pictures Video Web Team Web pages Web pages Web pages Text Pictures Text Pictures Video Shared Storage Social Team Layouts Web pages Layouts Web pages Layouts Social Channles Text Pictures Video Issue App Team Web pages Web pages Print Team App
t Magazine workflows in the digital age: Organically grown — and often not very optimized t Sharing assets on a server is not enough any more x The print publication dominates , yet all the other channels have become essential too x Different teams have very different needs for the same basic content x Coordination between different teams can be a nightmare t Magazines are very different from publications such as newspapers x Magazines are excellence-driven x That means that simple re-purposing of print-content is usually not enough x Organizing and managing a coherent creative direction for all channels can be challenging t And the result? I suppose you have guessed…
t Bottlenecks of the unmanaged magazine workflow Text Pictures Video Print Team Web Team Web pages Web pages Web pages Different teams have entirely different content Text Pictures requirements for the Text Pictures Video same story. Shared Storage Social Team This often results in Layouts Web pages Layouts Web pages content being re- Layouts Social Channles created from scratch for every output channel Text Pictures Video Issue App Team Web pages Web pages App While the print publication usually dominates, Multiplication of output channels results in It is almost impossible for the creative and redundant multiple instances of the same strategic stakeholders to manage the entire asset. This reduces ef fj ciency , and increases portfolio of output channels in a coherent way management issues down the line
t So? What’s the solution?
Traffic Advertising Analysis System HTML5 Facebook IA Mobile Apple News Apps etc. Magazine Publishing system
t Before: Parallel Workflows Text Pictures Video Web pages Web pages Web pages Text Pictures Text Pictures Video Shared Storage Layouts Web pages Layouts Web pages Layouts Social Channles Text Pictures Video Print Publication Web pages Web pages App
t After: A system that manages all aspects of the publishing process Layout + Print Publication Versioning + Page Planning + Revision Management + Advertising system Stories Database HTML5 Assets Output processor Traf fj c Analysis Automatically generates Mobile Site, App Granular analysis Instances fj netuned speci fj c to each story for each output channel and output channel and platform Soc. Platforms
t Benefits of a managed workflow: Some of the key aspects to look out for t One: Managing the print publication more efficiently x Only a managed workflow can cover all aspects of magazine production in an optimized way t Two: Managing all the assets to make them easily reusable x It is essential to store and make assets reusable efficiently , without clogging up the system t Three: Managing the collaboration between teams in a streamlined way x Digital publishing means finding an optimized way for all different groups and teams to collaborate efficiently t Four: Creating an efficient pipeline for all digital outputs x The number of possible digital outputs is growing at breakneck speed . Publishers need to find a system that can automatically generate outputs for every targeted device, channel and platform without duplication of effort .
t Do you have any questions? Don’t hesitate to contact me: Andreas Pfeiffer e-mail pfeiffer@pfeifferreport.com Twitter @pfeifferreport http://pfeifferreport.com Pfeiffer Consulting 01001011
t Managing a digital magazine workflow: Some of the key aspects to look out for t One: Managing the print publication more efficiently x Only a managed workflow can cover all aspects of magazine production in an optimized way t Two: Managing all the assets to make them easily reusable x It is essential to store and make assets reusable efficiently , without clogging up the system t Three: Managing the collaboration between teams in a streamlined way x Digital publishing means finding an optimized way for all different groups and teams to collaborate efficiently t Four: Creating an efficient pipeline for all digital outputs x The number of possible digital outputs is growing at breakneck speed . Publishers need to find a system that can automatically generate outputs for every targeted device, channel and platform without duplication of effort .
Create content optimi z ed for any channel Print, web, tablets, mobile, social media.
Workflow solution for easy reuse of content Save time, money and resources
Enterprise sneak pe e k
Content workflows based on variants
Structure Title Body Product Author
Text before layout workflow
Any questions?
Thank you for attending! For further information please contact us: sales@woodwing.com
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