Aditus Luxury Access Platform for Crypto A ffl uents Presentation 21 Nov 2017 w w w . a d i t u s . n e t
Crypto-currencies have created a new class of a ffl uent individuals • Crypto-currency values have been the best performing asset class in the last 2 years. Growth over the past 12 months Bitcoin 1000% Dash 3000% Ethereum 2700% NEM 5000% Litecoin 1400% NEO 18800% Ripple 2900% Monero 1800% • A new group of affluent people have emerged - the crypto-a ffl uents • Crypto affluents desire the luxury lifestyle, and luxury merchants are hungry for new growth
Luxury Lifestyle Industry: Huge, High Margin and Hungry for Growth Travel Shopping Art Dining Wines Member’s Clubs Watches Medical Concierge Evacuation Private Jets Property Yachts Cars Auctions Sports • Multiple product categories adding up to a trillion dollar, high margin business Luxury Travel Luxury Goods Art Yacht Charters US$ 1,154 billion US$ 300 billion US$ 35 billion US$ 878 million • Growth in luxury is slowing: hungry for new business • But yet crypto-affluents find it difficult to access the luxury lifestyle. This is a billion dollar market gap •
Aditus Vision • The first luxury access platform for crypto- affluents • powered by Smart Contracts and Blockchain technology • Offering privacy , convenience, choice of crypto- currencies to transact in and rewards • And access to luxury merchants and high end services globally aditus • The first to attack this billion dollar market gap
Double Sided Access Problem CRYPTO AFFLUENTS LUXURY MERCHANTS Wish to spend crypto- Very few accept crypto- currencies directly currencies as payment Market Gap More privacy (and Need detailed data to do security) conscious than targeting and communicate Bridges this market gap the average consumer offers Luxury merchants don’t Need more invitations / know how to reach the access /education on luxury lifestyle crypto affluents
The way it’s done now Marketing / Targeting BANKS CREDIT CARD COMPANIES User Data Targeting EXHIBIT Requirements OR Matching done here Users Luxury Merchants More Data tracked Transactions BANKS CREDIT CARD COMPANIES EXHIBIT $$ $$ OR Data collected Users HIGH NET Luxury Merchants
The Aditus way “Smart Invitations TM ” Marketing / Targeting Smart Contract on the blockchain Directly sent Containing EXHIBIT 1.Targeting to user OR requirements 2.Desired User Action Users 3.Reward tokens User data Luxury Merchants remains here. for fulfilling action Matching done here. Transactions Payment EXHIBIT Transactions Gateways OR via the blockchain Public but Anonymised Users Luxury Merchants
Aditus Product Overview : User Experience Aditus Ordinary Membership Access to the world of luxury through Smart Invitations TM + Cash-back rewards • Entering preference details within Aditus App activates Ordinary Membership - this is free • Smart Invitations TM from luxury merchants matching user preferences appear • Smart Invitations reward users for actions e.g.: • Physical Visit • Sharing Data • Purchase • Cashback rewards if users use Aditus Wallet & Tokens to transact • User data never leaves the app unless authorised by the user
Aditus Product Overview : User Experience (cont’d) Aditus VIP Membership The ‘Amex Centurion’ rewards program of the crypto-world • Paid membership program • Limited number of membership spaces • All the benefits of Ordinary Membership; and ✦ Invitations to events by luxury brands ✦ Invitations to events organised by Aditus, including ICO Pitches ✦ 24-7 Concierge ✦ Access to clubs, restaurants, lounges ✦ Exclusive travel packages ✦ Exclusive benefits with yacht charter companies ✦ Exclusive benefits with private jet charter companies ✦ Invitations to iconic events eg beach parties in Ibiza ✦ Exclusive visits of wine cellars in Europe / the US ✦ Exclusive access to Gallery and New Exhibition vernissages ✦ Private invitation to new yacht launches and parties ✦ Privileged access to Art and Collectible auctions ✦ Privileged access to high-end property and vineyard auctions ✦ Private Purchase Service
Core Team Julian Peh Prakash Somosundram Tony Chew Olivier Burlot Co-Founder Co-Founder Blockchain Lead Co-Founder • Leading digital luxury entrepreneur • Leading luxury media & events • Leading digital entrepreneur • Lead developer SafeAsset.IO, a entrepreneur • CEO, Pealo crypto-investment platform • 15 years luxury experience • 20 years luxury experience • fmr: Founder / CEO, Yolk • 10 years of tech experience • Director, Co-founder Heart Media • CEO, Co-Founder Heart Media (acquired by WPP) • Lecturer at Nanyang • Founder / CEO Luxury- • CEO, Singapore Rendez-Vous • Listed TMG on Nasdaq First North Polytechnic Insider.com (acquired by SPH) • fmr: CEO Blu Inc Media • Early investor in Bitcoin and • Luxury rewards expert: Citibank (acquired by SPH) ★ Co-founder Singapore Fintech other crypto-currencies Ultima Card, SERA partnering with Consortium Visa China, Chinese banks and Leading opinion leader in fintech • 100+ luxury brands ICO Legal Advisors Prabhu Subramaniam Zulkamal Ahmed Jason Kwong Lead Developer UX Developer / Platform Communications Manager Manager • CTO, The Software Practice • CTO, WWMG • CTO, WWMG
Advisors Kenneth Oh Lee Tsun Ngai Shaun Djie Akash Aggarwal Samuel Reid Advisor Advisor Advisor Advisor Advisor • • Co-Founder Digix Global Co-Founder / President of • Research & Adoption, IOTA • Senior Partner, Dentons • Lead Coordinator, Ethereum crypto exchange Global Foundation Rodyk • Head of Business Development, Singapore, Meetup DCX • Director, SpaceBit Foundation • Leading corporate finance Kyber Networks • Chief Blockchain Engineer, lawyer in Singapore with Gibraltar Blockchain expertise in token sales Exchange Francis Gouten Jeremy Kerbel Regina Lam Francis Srun Advisor Advisor Advisor Advisor • Strategic Advisor, crypto- • Former CEO Richemont Asia • Former CEO Tom Ford • Former MD Ralph Lauren, exchange Global DCX Pacific, Former CEO Piaget Asia, Staff International, Boucheron, Piaget • Angel Investor in • 40 years experience in luxury LVMH • 20 years experience in luxury Blockchain Startups • 20 years experience in • Director, Corporate luxury Markets (APAC) GLG
Our Existing Luxury Platforms > 1 million affluent individuals reached every month >400 luxury clients globally 3 Large Scale Events 3 luxury websites 20 leading magazines 10 Mobile Apps
Roll-Out / User Acquisition Physical Roll-Out at Luxury Shows (both ours and partner shows) • • Luxury Shows - extremely effective method of acquisition • Large numbers of merchants and affluents all in one place • Aditus powers the engagement program for the entire show, or for exhibitors • Aditus platform extremely useful for follow-up even after the show • Both merchant acquisition and user acquisition through one channel
Roll-Out / User Acquisition Month Name Nature Location Art Stage Singapore Jan 2018 Art Show Singapore Integrated luxury show Phuket RendezVous Jan 2018 Phuket, Thailand at a yachting marina Art Basel Mar 2018 Art Show Hong Kong Integrated luxury show Penang RendezVous May 2018 Penang, Malaysia at a yachting marina Classic Car and Luxury Salon Prive Aug 2018 Bleinheim Palace, UK Show Chantily Arts et Sep 2018 Art Show Paris, France Elegance Cannes Yachting Sep 2018 Yacht Show Cannes, France Festival Singapore Integrated luxury show Oct 2018 Singapore RendezVous at a yachting marina Classic Car and Luxury Bund Classic Nov 2018 Shanghai, China Show
Roll-Out User Acquisition • Crypto & Fiat A ffl uents Outreach through the Aditus Foundation • Existing database of fiat-affluents + Growing database of crypto-affluents • Education necessary at this early stage of the market • Chapters to be set up in different countries • The first crypto-currencies talk organised by the Aditus Foundation at Singapore RendezVous 2017 • In partnership with Blockshow • Mixture of Fiat A ffl uents and Crypto-A ffl uents • >200 attendees • 5 distinguished speakers • 4 ICO pitches
Roll-Out / User Acquisition • Strategic Partners • Aditus occupies an extremely unique space within the crypto-world, making us an uniquely attractive partner who can provide value to many other crypto-players. wants us to provide rewards for their 40,000 Kyber Genesis Token Members Digix Global wants us to make our rewards program available for their top token holders (crypto-affluents). 1. Pundi X will add Aditus tokens on their POS terminals 2. Aditus will roll out Pundi X terminals at high end merchants 3. A co-branded PundiX & Aditus card will be released 4. Customised Rewards program for PundiX Users We are in negotiations to push out a co-branded crypto card To be Announced with a prominent crypto-card company
The Aditus Token • Membership Proof • Rewards Currency within Aditus platform • Possible transaction currency with Aditus luxury merchants • Voting rights on program line-up within Aditus Events
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