VP of Education Boot Camp “Professional Development Drives Chapter Success” Tammy Kockaya, CMP CMM Stuart Taylor, Chapter Business Manager
Boot Camp is officially in session… Our Agenda for the next few days: Today Presentation Series – 1:00 pm – 5:00 pm Delivering Educational Programs our Members Want to Experience How Utilizing MPI Foundation Resources Can Benefit Your Chapter Education Idea Exchange – Roundtable Discussions & Hot Topics Tools & Resources for Chapter Education Wrap Up & Next Steps Chapter Leaders Reception – 5:30 pm – 7:30 pm: Trinity Ballroom
Additional Sessions for VP’s of Education Friday CBS First Timer Meet Up or MPI International Service – 7:30 am – 8:00 am Breakfast & Opening General Session – 8:00 am – 10:15 am Global Support for Chapter Education Breakout – 10:30 am – 12:00 pm Lunch & Afternoon General Session – 12:00 pm – 2:15 pm Chapter Leader Town Hall – 2:35 – 3:50pm 4 Breakouts To Choose From – 4:10 pm – 5:25 pm Dine Around Dinners – 6:30pm Saturday Breakfast & Opening General Session – 8:00 am – 10:45 am Making it Work Back Home – 11:00 am – 12:00 pm Closing Lunch & Wrap Up – 12:00 pm – 1:30 pm
Boot Camp Rules of the Road Keep an open mind – this session is for YOU Ask any and all questions that you have Connect, connect, connect Silence all that beeps Be open to sharing successes and challenges Have a legacy mindset Resources from the Boot Camp will be uploaded to the CLRP under Education
MPI Bingo – Who Are You?
Delivering Educational Programs Our Members Want To Experience
Why Are You Here? My chapter’s education program currently is __________________________. My vision for our education program this year is ___________________. I want to learn ___________ at Chapter Business Summit.
Roadmap for Our Discussion Today Data & Analysis Post-Event Content & Evaluation Speakers Marketing & Venues & Communication Vendors
Why do we provide education to our members? Member Value Engagement ROI Financial Advancement
Data and Analysis is Key – “I Data!” Know who you are educating and what they want: • Work with the membership division to determine areas of greatest need based on retention issues and feedback received during renewal outreach • Use chapter demographic reports to know who your members are; consider investment in a member database • Needs assessment and surveys specific to education • MPI Global satisfaction survey feedback • Member-specific focus groups , e.g. senior planners, millennials • What else?
Industry Profile Budget Control by Planners Location Designations Budget Control by Senior Planners
Content & Speakers • Develop a strategic, yet flexible , education plan for the next 18 months using feedback received from ALL of your members • Consider delivering different types of experiences – panel discussions, workshops, keynotes, member roundtables – focus on effective methods of adult learning • Determine education strategy for supplier and planner members • Speakers are not “one size fits all” • Create an in-kind sponsorship strategy for speakers • Ensure CEU credits can be awarded from the CIC • MPI Speaker Resource …want to know more about it? • What else?
MPI Speaker Resource • Online speaker database representing 8,000+ speakers • Search to find MPI “Verified” Speakers • NEW – Search speakers by CMP domain • Allows you to create a “shopping cart” • Two ways to log-on (1) MPI Web home page (2) CLRP ** Insider Tip: Always ask and negotiate speaker fees!**
Venues and Vendors • Everything is for $ALE! Just like member recruitment and retention is everyone’s job, so is identifying sponsorship opportunities • Partner with the finance division in development of the sponsorship prospectus to ensure sponsor benefit to education • Identify in-kind sponsors for AV, venues, décor, graphic design, floral, photographer, printer • Ensure the onsite experience is top tier – ensure participants feel welcome, alternative room sets, food, invest in good AV, tighten up the script, etc. • What else?
Education Marketing & Communication • Partner with the communications division to ensure there is a consistent theme and message being conveyed in a timely manner to your members and non-members • Ask your VP Communications about the marketing calendar template • Tie back all aspects of your events into other areas of the board – no one operates in a vacuum • Link your event content for the year through print and/or newsletters/e-communications • What else?
Post-Event Evaluation • Determine session evaluation goals and be consistent across the year – 4-point scale/5-point scale • Use session and survey data – What are you doing with that information? How are you using it to inform future sessions? • At board meetings lead an agenda item to discuss the successes and learning opportunities following each education session • How did you do in educating UP, not down ? • What else?
Managing Your Education Budget (low or no cost) • Know the value of your events – member buying power, data on participation, chapter developed “Buy MPI” program • Cash sponsorship to underwrite education • Partnerships with other associations • Grab and go’s or other informal experiences • Create ways to serve niche communities within your chapter • MPI Global Foundation Chapter Grants • Take advantage of MPI’s Chapter Connect Program
Tip the Scales and Take a Risk! “If it isn’t “Fix it broken…” anyway!”
BREAK TIME (and NETWORK!!)
How Utilizing MPI Foundation Resources Can Benefit Your Chapter
MPI Foundation Resources The MPI Foundation fuels the growth and advancement of MPI members by providing them professional development and career opportunities through grants and scholarships. More than 300 scholarships available More than 50 Chapter Grants available www.mpiweb.org/foundation
MPI Foundation Scholarships • New Membership Scholarships - Available for prospective members in need of financial assistance. • Professional Development – Assists members with costs associated with MPI Academy and CMP programs. • Conference Attendance – Funding to aid members in attending WEC, EMEC and IMEX America and Frankfurt . • Academic – Current opportunities for funding to assist students attending Rosen College at the University of Central Florida and students attending a college or university in T oronto.
MPI Foundation Chapter Grants Disney Destinations Chapter Grants These grants provide exciting and rich content to chapters to provide quality educational opportunities to their members. Disney Destinations will provide an education session presented by qualified Disney cast members to five (5) chapters. Non-cash / Sponsor coversspeaker fees and travel. Chapter to provide A/V and accommodations PSAV Chapter Grants These grants provide content delivered to chapters by a PSAV representative. The educational session covers content developed through research conducted by PSAV and MPI about best practices in T echnology Ecosystem Management. Non-cash/Sponsor covers speaker, travel and accommodation fees.
MPI Foundation Chapter Grants MCI Chapter Grant These grants provide chapters the opportunity to have MCI present quality education to its members at no cost. Chapters will be able to select a session from the three topics provided by MCI. Non-cash/Sponsor and MPIF to cover travel and accommodations. • Networking at Events – Connectivity on Steroids! • Better, Smarter & More Strategic Events: A guide to planning and managing events with a purpose • Engaging the Disengaged! How to Increase your Meeting ROE (Return on Engagement)
MPI Foundation Chapter Grants Ready. Set. Meet! These grants provide funding assistance to present one of three pre-developed programs available to MPI Chapters. $1,500 grant assists with speaker fees, accommodations, marketing of the program, venue rental, and A/V costs . • Facts & Figures: Introductions to Meetings Data • SMM: Adding Value to the Participant Experience • Negotiating Better Contracts
MPI Foundation Chapter Grants Chapter Developed Grants The objective of these grants is to provide chapters with funding to assist in the creation of programs that effectively educate MPI members on a peer-to-peer basis. $2,500 funding assists the costs associated with the creation of the program. Final programs will be provided to the MPI Foundation and made available for MPI • chapters. Requests should be for funding to assist in the initial creation of content or a program; • funding for speaker fees or overheard costs for existing conferences will not be funded .
MPI Foundation Chapter Grants Grant Cycles 2 cycles –July 2016 and January 2017 • July Cycle • – Application period open July 1–July 31, 2016 – Ready. Set. Meet!, Chapter Developed, Disney Destinations, PSAV and MCI – Funding announced by end of August January Cycle • – Application period open January 1 –January 31, 2017 – The Parking Spot – Funding announced by end of February
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