Vietnam: Young, Hungry, Bored Henry B. Nguyen, McDonald’s Vietnam and Saigon Heat Basketball 13 th Annual Crystal Ball HCMC, Tuesday, January 16 th 2018
A Young Vietnam: Smart Phones and Social Media
Global-minded Connected Demanding Disruptive
The Young Foodies
McDonald’s Hanoi Grand Opening
Entertainment is custom, personal, and on-demand People are consuming media content alone through their mobile phones and devices. Live entertainment and experiences, while in high demand, remains underdeveloped in Vietnam. Video Views: >400m
Live Programming = Live European Football
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