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Vietnam: Young, Hungry, Bored Henry B. Nguyen, McDonalds Vietnam and - PowerPoint PPT Presentation

Vietnam: Young, Hungry, Bored Henry B. Nguyen, McDonalds Vietnam and Saigon Heat Basketball 13 th Annual Crystal Ball HCMC, Tuesday, January 16 th 2018 A Young Vietnam: Smart Phones and Social Media Global-minded Connected Demanding


  1. Vietnam: Young, Hungry, Bored Henry B. Nguyen, McDonald’s Vietnam and Saigon Heat Basketball 13 th Annual Crystal Ball HCMC, Tuesday, January 16 th 2018

  2. A Young Vietnam: Smart Phones and Social Media

  3. Global-minded Connected Demanding Disruptive

  4. The Young Foodies

  5. McDonald’s Hanoi Grand Opening

  6. Entertainment is custom, personal, and on-demand People are consuming media content alone through their mobile phones and devices. Live entertainment and experiences, while in high demand, remains underdeveloped in Vietnam. Video Views: >400m

  7. Live Programming = Live European Football

  8. VBA and Saigon Heat Video Next Slide

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