Video Producer, Nextiva 5 A unified d commu mmunica nicatio - PowerPoint PPT Presentation

Video Producer, Nextiva

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• A unified d commu mmunica nicatio tions ns platform orm, including cloud VOIP • Over 150,00 0,000 customers, 500 500 employees and growing • Scott ttsda sdale AZ-based Sales, Operations, Development, and Marketing • Marketing eting team • 18-person team in house • Customer and product marketing • Web development • Video production

Video Producer, Nextiva

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Purchase Anniversary In-depth Product Client Customer Discovery Testimonials Unsubscribe Service Shout-outs Website Sales Banners Signature Product Demos and Support Early Funnel Mid to Late Funnel Loyalty and Retention

Purchase Anniversary In-depth Product Client Customer Discovery Testimonials Unsubscribe Service Shout-outs Website Sales Banners Signature Product Demos and Support Early Funnel Mid to Late Funnel Loyalty and Retention

Introducing product and service • Fun videos perform much better higher in funnel • Facebook ❤︐ new content • We ’ve been experimenting with GIFs on Facebook which have been • outperforming photos and videos Short videos typically perform better • 5 second animated logo • Nextiva brand search terms increased 17% •

Purchase Anniversary In-depth Product Client Customer Discovery Testimonials Unsubscribe Service Shout-outs Website Sales Banners Signature Product Demos and Support Early Funnel Mid to Late Funnel Loyalty and Retention

• Introduce more e in-dep depth th inf nforma ormation on about product/service • Recurr currin ing g char harac acters ters inc ncreas ease clickt ckthrou ough gh • Sales es signatur gnatures es to develop and deepen prospect relati ations onships ps • Website banner videos to sup upport port key land nding page ge message ssages • Testimonials and customer profile videos for thi hird-par party ty credibi edibilit ity

Purchase Anniversary In-depth Product Client Customer Discovery Testimonials Unsubscribe Service Shout-outs Website Sales Banners Signature Product Demos and Support Early Funnel Mid to Late Funnel Loyalty and Retention

Purchase Anniversary In-depth Product Client Customer Discovery Testimonials Unsubscribe Service Shout-outs Website Sales Banners Signature Product Demos and Support Early Funnel Mid to Late Funnel Loyalty and Retention

Hiring Appreciation Appreciation Appreciation Appreciation Application Days Days Days Days NexTV Recruiting Recruiting Loyalty and Retention

Video eo ge gear Editing • Smartphone Use a computer • • Second phone can be used Transferring files • as a microphone Mac: AirDrop, image capture • • Laptop Windows: Windows Photo Gallery • • Entry level DSLRs Backdrops Ligh ghti ting Savage paper • • Off-camera lighting • Windows are your friend

• Shoot hori rizo zonta tall lly! • Do not use digi gital tal zoom om • Use a trip ipod od & mount nt • Exposu osure lock

• Every good d st story has t s three ee acts • First Act: short introduction • Second Act: content • Third Act: CTA • Start rt at the he end nd • What is the goal/what should people be left feeling? • Every aspect of the video should support the end goal • Kn Know your ur aud udience nce • Tone • Music, verbiage, visuals etc …

Use your employees! • Step 1: Ask around • Step 2: Give notice before filming • Step 3: Keep them comfortable • Step 4: Make a killer video • Step 5: Repeat • On -camera talent is only as • strong as the director

• Things may st start t off sh shaky • Ke Keep making videos • Learn from mistakes • Upgrade equipment as n s needed ded • Don’t go crazy out of the gate • Start small & build up • Online tuto torial ials • YouTube & Lynda.com

Next xtiva iva YouTub ube e 1,040 subscribers 1,398,333 views Next xtiva iva Cares s YouTub ube e 1,284 videos 27,801 views

1. Don ’t create to go viral 2. Create videos that genuinely help people 3. Create often 4. Have fun!

Roundtable Video Producer, Nextiva

Max Anderson, Nextiva