Video Marketing Essential eXplained
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• 97% of people gather shopping information on-line, and of those, 51% percent purchase off-line • Buyers that pre-shop you on-line first, spend an avg. 20% more than those that don't • Social Media Sites are exploding - Facebook has over 700 million users! • iPhone apps and iPads are changing the dynamics of online video advertising • Mobile video is growing at a rate of 138% - Coda Research • 25% of Americans in the past month said they watched video on their phone • iPhone application downloads hit 1 billion in 9 months Now are you convinced?
Soda Head - Media experts predict print media will soon be extinct in favor of online editions.
Readership is dwindling Papers are losing money Not environmentally friendly Thrown away in days Limited with the message Boring!!!
Mobile 30% 28% Online Video/ Social 20% 20% Email 17% 2010 Growth Rate 10% Online Direct Search Mail 4% 3% Telephone 0% 0% Broadcast -3% Online Display -10% -5% News- papers Yellow -9% Pages Magazine -10% -11% -20% Source: DMA Statistical Fact Book
It Must Be True!
A di digi gital tal foo ootprint tprint is…. …a trail left by an entity's interactions in a digital environment; including their usage of TV, mobile phone, internet and world wide web, mobile web and other devices and sensors. Digital footprints provide data on what an entity has performed in the digital environment; and are valuable in assisting behavioural targeting, personalisation, targeted marketing, digital reputation, and other social media or social graphing services. [1] In social media, a digital footprint is the size of an individuals online presence; as it relates to the number of individuals they interact with.
Search Engines like Google, Bing, etc.. iPhone and iPads and other mobile devices Computers and Laptops
http://hdhat.com/
Company commercials FAQ videos Market updates Instructional videos Web-shows Corporate resumes iPhone applications Book launches Lead generation pages Video series marketing Company overviews How to videos Power Point Presentation Videos The list goes on…
It’s cheaper than print advertising You can’t throw videos away and it will never be used to catch bird droppings Oh! did I mention online video advertising is the fastest growing form of advertising It can be used in many different ways: e-mail signatures Websites Social media sites iPhone applications Newsletters
www.novarealestate.tv
http://www.youtube.com/user/NOVAGreenTV
Over 80 Social Media Sites
http://www.linkedin.com/in/davidharbour https://www.facebook.com/davidlharbour
91% of all Internet users use a search engine to find information. Over 50% of all purchases are preceded by an Internet search 30 percent of all search queries contain a city, state or zip code. There are 2.6 billion local searches a month How’s Your Online Marketing Campaign?
Leads can be sent right to your e-mail or 2. Track video views…who’s cell phone via SMS text. watching your video message? 4. Immediate notifications via e-mail and SMS text messaging…giving you instant notification! 1. Track all traffic to your website.. know how many people are 3. Track all inquires…capture names looking at your site(s). and e-mails for future marketing campaigns with opt-in technology.
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4G Percentage of population 100 Mbps 100% 100% Europe 89.0% US Mobile 80% 3G subscribers 14 Mbps 60% 50% 40.0% 40% 3G Subscribers 20% 2G digital 1G analog 0% '80 '82 '84 '86 '88 '90 '92 '94 '96 '98 '00 '02 '04 '06 '08 '10 Sources: ComScore, Chetan Sharma, InfoTrends, FCC, CTIA
Greater exposure Instant creditability Better connection w/ audience Cutting edge presence Improved Google and SEO Ranking More branding opportunities A clear video message Tracking reports of video views How’s that for starters…..
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