VDO
Mr. Wanchak Buranasiri Chief Financial Officer
• 2018 Performance Summary • 2019 Performance Targets Mr. Wanchak Buranasiri Chief Financial Officer AGENDA • 2018 Key Success • 2019 Key Strategies Mr. Uthai Uthaisangsuk Chief Operating Officer
2018 SANSIRI BEST YEAR EVER
2018 PERFORMANCE SUMMARY
2018 65,200 25 SUMMARY OF Million Baht Projects PROJECTS LAUNCHED
65,200 2018 Million Baht SUMMARY OF 25 PROJECTS Projects LAUNCHED
70 % 21 9 % % SINGLE CONDOMINIUMS TOWNHOUSES DETACHED HOUSES 45,650 13,800 5,750 Million Baht Million Baht Million Baht 13 5 7 Projects Projects Projects
5 % PREMIUM 3,250 Million Baht 65,200 2018 59 % Million Baht LAUNCHED By MEDIUM SEGMENTS 25 38,450 Million Baht Projects 36 % AFFORDABLE 23,500 Million Baht
2018 PRESALES
+26% 50,000 48,500 45,000 25% +23% Million Baht 40,000 Growth Over 2018 Presales in 2018 48,500 The Past 35,000 3 Years 26% PRESALES 38,500 30,000 (Y2016-Y2018) 31,300 Increase 25,000 from 2017 Y2016 Y2017 Y2018 st Total Presales as of 31 December 2018
PUSHING AHEAD 1,500 3,500 5,400 9,300 14,000 10x +50% AS NO.1 14,000 IN OVERSEAS MARKET Growth Over The Past +72% 10,000 14,000 5 Years 14,000 (Y2014-Y2018) +54% Million Baht 6,000 Presales in 2018 +133% 9,300 33,700 5,400 Presales from 2,000 3,500 Million Baht Foreign Buyers 1,500 0 Presales in 5 Years Y2014 Y2015 Y2016 Y2017 Y2018
Million Baht 10,700 15,800 15,600 16,700 4,700 63,500 60,000 63,500 38,000 40,000 Million Baht 10,700 4,700 6,600 6,000 20,000 9,900 7,900 25,500 In Total 8,100 7,900 Presales 2,600 0 Y2018 Y2019 Y2020 Y2021 Y2022 TOTAL Backlog st Total Presales Backlog as of 31 December 2018 SANSIRI’S BACKLOG JOINT VENTURE’S BACKLOG
2019 BUSINESS TARGET
2019 46,600 28 PROJECT LAUNCH MILLION BAHT PROJECTS SUMMARY
2019 PROJECT LAUNCH % % % 48 40 12 SUMMARY SINGLE CONDOMINIUMS TOWNHOUSES 46,600 DETACHED HOUSES MILLION BAHT 22,400 18,700 5,500 Million Baht Million Baht Million Baht 28 12 Projects 9 Projects 7 Projects PROJECTS
THE YEAR OF LOW RISE MARKET EXPANSION
LOW RISE PROJECT LAUNCH 9,000 19,500 24,200 24,200 +24% Million Baht % 63 +116% of Y2019 18,700 13,800 Increase Over THE YEAR OF The Past 3 Years LOW RISE (Y2017-Y2019) MARKET 8,000 EXPANSION 5,700 5,500 1,000 Y2017 Y2018 Y2019 Single Detached House Townhouse
2019 LAUNCH By SEGMENTS
PREMIUM 2019 LAUNCH 4 % 4% 1,800 By SEGMENTS Million Baht 27% 46,600 MEDIUM 27 % 12,600 Million Baht Million Baht AFFORDABLE 69% 28 Projects 69 % 32,200 Million Baht
SANSIRI’S PRESALES (Y2019-Y2021) % 40 INCREASE 2019 160,000 (Y2019-Y2021) 18% Million Baht 65,000 53% PRESALES in The Next 55,000 3 Years TARGET 36,000 Y2019 Y2021 Y2020
2019 36,000 Million Baht PRESALES Presales Target TARGET
2019 36,000 High Rise Low Rise Million Baht 60% 40% PRESALES Presales Target TARGET
36,000 2019 Million Baht Presales Target High Rise Low Rise 60% 40% PRESALES • More Expansion In The Low Rise Market TARGET • Focus On Medium To Affordable Condominium Segments
25% 2019 SIRI-BTS 69% TOTAL TRANSFER TARGET SIRI 32,000 6% Million Baht SIRI-TK
Mr. Uthai Uthaisangsuk Chief Operating Officer
• 2018 Performance Summary • 2019 Performance Targets Mr. Wanchak Buranasiri Chief Financial Officer AGENDA • 2018 Key Success • 2019 Key Strategies Mr. Uthai Uthaisangsuk Chief Operating Officer
2018 KEY SUCCESS
2018 KEY SUCCESS SUMMARY 1. Well Received Products 2. Provincial Market Success 3. Expansion Into New Overseas Markets 4. Futher Success Of New Joint-Venture Projects
2018 KEY SUCCESS SUMMARY 5. Digital Transformation 6. Sansiri Green Mision 7. Unicef’s First Selected Partner 8. Most Powerful Real-Estate Brands 2018
2018 KEY SUCCESS 1. WELL RECEIVED PRODUCTS +40% 18,900 +26% Million Baht Success In 13,500 Low Rise Market 10,700 Expansion 15,700 Single Detached +24% +34% 11,700 House 9,400 Growth Over % Townhouse 33 The Past 3 Years 3,200 +38% +77% (Y2017-Y2019) 1,800 1,300 Y2016 Y2018 Y2017 Low Rise Market Presale Growth
2018 KEY SUCCESS 1. WELL RECEIVED PRODUCTS Success In New Brand Condominium 12,000 Million Baht In Sales Within 3 Months
2018 KEY SUCCESS 1. WELL RECEIVED PRODUCTS THE SUCCESS OF BAAN SANSIRI PATTANAKARN % 75 SOLD 2,700 Million Baht in Sales
2018 2018 KEY SUCCESS 1. WELL RECEIVED PRODUCTS SUCCESS IN 5,700 7 ‘SIRI PLACE’ Projects Million Baht BRANDING TOWNHOUSE MARKET WITH “BEST IN CLASS” CONCEPT Siri Place Rachapruek-Rattanathibet
2018 KEY SUCCESS 1. WELL RECEIVED PRODUCTS Y2018 TOWNHOUSE • Siri Place Rangsit • Siri Place Suksawat-Rama 3 • Siri Place Charun-Pinklao • Siri Place Rachapruek-Rattanathibet • Siri Place Kalapapruek-Sathorn • Siri Place Navanakorn • Siri Place Ratchaphruek
2018 KEY SUCCESS 1. WELL RECEIVED PRODUCTS INCREASE +77% 3X +38% 3,200 SUCCESS IN 59% Growth TOWNHOUSE From Increase Over The Past 3 Years MARKET Y2016 1,800 (Y2016-Y2918) 1,300 Y2016 Y2017 Y2018 Townhouse
2018 KEY SUCCESS 2. PROVINCIAL MARKET SUCCESS INCREASE +50% 12,000 +36% 12,000 % Million Baht 42 8,000 of Presales 5,900 Increase Over The Past 3 Years (Y2016-Y2018) Y2016 Y2017 Y2018
2018 KEY SUCCESS 3. EXPANSION INTO NEW OVERSEAS MARKET China Korea Japan 14,000 EXISTING MARKET Million Baht China Taiwan Hong Kong Hong Kong Malaysia In Presales From Singapore Foreign Buyers Vietnam Y2018 NEW MARKETS • More Project Launched Japan Malaysia Korea • 6 International Office In Hong Kong th Singapore Taiwan • Penetration Into New Markets Vietnam • Only Fully Integrated Service
2018 KEY SUCCESS 4. SUCCESS OF NEW JV PROJECTS 3 Projects 2 Projects 12,500 5,200 Million Baht Million Baht
2018 KEY SUCCESS SUCCESS OF NEW JOINT VENTURE PROJECTS 17,700 THE LINE THE LINE THE BASE XT THE BASE PHAHONYOTHIN WONGSAWANG SAPAANMAI EKKAMAI SUKHUMVIT 50 PARK Million Baht 5 Projects
2018 KEY SUCCESS 5. DIGITAL TRANSFORMATION Power 25K Farm > Fork Users Via HSA in 5 Meters Investment More Self Sustain Robot as a Service Energy-Wise to Customers 300 Million Baht Better Construction Better Access to Efficiency Via QC Oversea Ecosystems
2018 KEY SUCCESS 5. DIGITAL TRANSFORMATION Complete Your Living Experience
2018 KEY SUCCESS 5. DIGITAL TRANSFORMATION Smart Guest Registration Smart Move Smart Delivery Sansiri’s First Smart Condo The Line Asoke-Ratchada
2018 KEY SUCCESS 6. SANSIRI GREEN MISSION DESIGN / ENERGY SAVING MANUFACTURE • COOL LIVING DESIGN WASTE MANAGEMENT • VENTILATION DOOR / WINDOW • BREATHABLE CONDO • PRECAST FACTORY • EARTH BLOX ENERGY GENERATION • REFUN • FOOD WASTE MACHINE • SOLAR ROOF RECYCLE RETAILER • SOLAR STREET LIGHT • WIND TURBINE INVESTMENT SANSIRI GREEN MODEL SMART MOVE SUSTAINABILITY • EV CHARGER • EV CAR • ENVIRONMENTAL CONCERNED • E-SCOOTER DESIGN • COOPERATION WITH OTHER CONSUMER REDUCE ORGANIZATION FOR / HOUSEHOLD SUSTAINABILITY PURPOSES
2018 KEY SUCCESS 6. SANSIRI GREEN MISSION CO2e 1,700 Rai = REDUCTION of Forested OF 2.1 Greenery TONS/YEAR
2018 KEY SUCCESS 7. UNICEF’S SELECTED PARTNER
2018 KEY SUCCESS 7. UNICEF’S SELECTED PARTNER First And Only Company In South East Asia Among 20 Prominent International Brands
2018 KEY SUCCESS 8. MOST POWERFUL REAL-ESTATE BRAND 2018 #1 Most Powerful Real-Estate Brand Real-Estate Company That People Want #1 To Work With
2019 KEY STRATEGIES
For Greater Well-Being
We know what customers are looking for … We always pay attention to customers’ insight …
Health and well-being are important
Sansiri will deliver well-being innovations, services and designs to enhance everyone’s good living
The First Dust Free House in Thailand will be launched in 2019
Y2019 KEY BUSINESS STRATEGIES 1. 2. 3. 4. 5. 6. GREEN & ORGANIZATION PRODUCTS BRANDING SERVICES INNOVATION SUSTAINABILITY OF THE FUTURE
KEY STRATEGY 1 PRODUCT
2019 KEY BUSINESS STRATEGIES PRODUCT TYPE • A Larger Mix Of Product Types To Respond To Every Consumers’ Needs PRODUCT PRICE RANGE DIVERSIFICATION • More Products In Medium And Affordable Segments • Best In Class LOCATION • Expand To Other Provinces
2019 KEY BUSINESS STRATEGIES We’ll Diversify Our Product Types And Launch More Detached Houses And Townhouse. DIVERSIFICATION The Designs Of Our New Projects, Whether Big Or Small, Will Take Into Account Their Surroundings And The Environment
2019 KEY BUSINESS STRATEGIES PREMIUM WELLNESS MEDIUM AFFORDABLE
2019 KEY BUSINESS STRATEGIES KEY STRATEGY 1 NEW PRODUCT ST THE 1 EVER WELLNESS RESIDENCE IN THAILAND
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