1 W E L C O M E T O V E R Z U S
2 P R O J E C T D E S C R I P T I O N WILLICROFT FARM --- 1 9 5 7
3 ANIMAL AGRICULTURE REMAINS THE LARGEST CONTRIBUTING FACTOR FOR THE WARMING OF THE PLANET. DRAMATIC CHANGE IS NEEDED IN THE NEXT DECADE. FARMERS ARE NOT BEING INCLUDED IN THIS CONVERSATION. UNTIL NOW...
4 P R O J E C T D E S C R I P T I O N AMSTERDAM --- 2018
OUR RAISON D'ETRE 5 CHEESE FOR CHEESE LOVERS We're not just here for vegans, we're here to convince all cheese lovers that this is the best and tastiest way forward. EARTH FIRST RADICAL FOREVER LEARNING FARMERS AT OUR TRANSPARENCY HEART Every decision we make We keep an open dialogue We're aiming to become the We stand beside those who considers the health of about our decisions and our master of our craft but are have and continue to supply planet earth impact with everyone. humble enough to appreciate the world with food. sometimes we don't know it all.
6 WHERE EVERY DECISION STARTS & FINISHES To put it simply, if we feel a decision is going to have an adverse impact on the environment we will keep searching for a better solution. M O T H E R N A T U R E C E O .
T H I S I S N O T C H E E S E 7 T H I S I S NO T C H E E S E ● This is not cheese fondue ● This is not cheese sauce ● This is not cheese truffle sauce ● This is not cream cheese (classic, dill and jalapeno) ● This is not parmesan ● This is not feta ● This is not cheese bitterballen
8 C A S H E W B A S E THIS IS NOT CHEESE FONDUE
9 C A S H E W B A S E THIS IS NOT CHEESE SAUCE
10 C A S H E W B A S E THIS IS NOT PARMESAN C A S H E W B A S E THIS IS NOT TRUFFLE SAUCE
11 T O F U B A S E THIS IS NOT CREAM CHEESE
12 C A S H E W B A S E THIS IS NOT PARMESAN
13 C A S H E W B A S E THIS IS NOT FETA
14 C A S H E W B A S E THIS IS NOT CHEESE BITTERBALLEN
15 DOING LESS HARM IS VERY DIFFERENT TO DOING MORE GOOD... Yvon Chouinard
16 IMPACT TIMELINE J U L Y A U T U M N S P R I N G - A U T U M N 2 0 2 0 2 0 2 1 2 0 2 3 ➔ TOASTER LAB ➔ BROADER ADOPTION ➔ ANALYSISING THE 1ST ➔ PILOTS CONFIRMED ➔ 1ST MAJOR HARVEST HARVEST F E B R U A R Y S P R I N G S P R I N G 2 0 2 0 2 0 2 1 2 0 2 2 ➔ BCORP STATUS ➔ IMPACT INTENTIONS ➔ PILOT WITH 3-5 ➔ 1% FOR THE PLANET REPORT FARMERS ➔ 1st REGEN AG CHEESE ➔ CO2 MEASUREMENT RELEASED OF 1ST CHEESE
17 HOW YOU CAN HELP ALL ➔ Working with not against one another GOVERNMENT FARMERS PUBLIC ➔ Subsidies ➔ Open mind to gradual ➔ Value your individual ➔ Solutions not problems change with well decisions and impact ➔ Carbon tax ➔ Vote with your wallets thought through ➔ Activism economical, social and environmental solutions.
18 "You never change things by fighting against the existing reality. To change something, build a new model that makes the old model obsolete." Buckminster Fuller
Margot Vandevoort + 32 474 01 16 28 margot@willicroft.com www.willicroft.com FOUNDER Brad Vanstone + 31 06 28 55 88 80 brad@willicroft.com
Recommend
More recommend