Using National Messaging Resources to Help Develop Local Campaigns - PowerPoint PPT Presentation

Using National Messaging Resources to Help Develop Local Campaigns

Working With Limited Funds

Working with Limited Funds u Leverage partnerships (National, State, Local) u Utilize Technical Assistance Partners u Safe Routes To School (SRTS) National TA Partner for Partners Improving Community Health (PICH) Grant u SRTS developed a message research summary for us on the topics of: u Biking u Walking u Active living and design u Complete Streets

Reviewing Materials

Reviewing Materials u Review Messaging Research and Messaging Guides u Make a List u Summarize possible messages you want to use u List of key words to both use and not use u Note graphics and images that might best fit your message and look like your community u Choose what is best for your audience u We found people knew they needed to be physically active u Focused our message more on the connections they can make when being active

SocialCISE Campaign

SocailCISE Campaign Campaign Development u u Worked with contracted media firm u Campaign message u Being social with friends and family u Connecting with the community u Campaign imagery u Family and friends focus u Local backgrounds

SocialCISE Campaign u Print u Online Banners u Facebook Ads u Local Newspaper Website Takeover

State and Community Health Media Center

State and Community Health Media Center u A collection of free and low-cost, audience-tested advertising and support materials u Ad topics include: u Physical activity u Nutrition u Obesity u Chronic disease-related materials u State and local health departments, nonprofit organizations, and federal agencies produced these materials

State and Community Health Media Center u Ad Types Include: u Television and radio commercials u Print u Outdoor u Web ads u And More u Make finding, reviewing, choosing, and placing advertisements/materials in a wide variety of individual media markets both easy and cost-effective.

Amanda Brown M.Ed., CHES Office of Chronic Disease Prevention and Contact Health Promotion Information 702-759-1274 brown@snhd.org