URBAN BIKING IN CINCINNATI Design Methodology Phase 1 Seth Gillespie | Kaitlin Kinney | Julie Morcyz Seth Gillespie | Kaitlin Kinney | Julie Morcyz
PROBLEM SPACE Tourism Exercise Refined Problem Spaces: In Progress... Urban Biking 35 Stations Sustainable Bike Confidence Transportation “Red Bike” in Cincinnati Go Tourist Bikes Attractions Safety of Area Uptown Difficulty of Trail Community Lack of Bike Knowledge CYCLING Bike Bike GPS Confidence Urban Biking Bike Friendly Physical Roads Handle Bar Step Interface by Step General Awareness
PROBLEM SPACE Refined Problem Space: Urban biking in Cincinnati. End Goal: Promote urban biking and increase the amount of urban bikers in Cincinnati. Hypothesis: The primary barrier is a lack of cyclist confidence due to lack of experience and general knowledge. Seth Gillespie | Kaitlin Kinney | Julie Morcyz
KEY COMMUNICATION PROBLEMS Bike Parking Lack of Information Geography Pro-Bike Campaign Topics Impacting Urban Biking Seth Gillespie | Kaitlin Kinney | Julie Morcyz
KEY COMMUNICATION PROBLEMS PRESENT STATE: BARRIERS: GOAL STATE: Lack of bikers on the road Limited bike lanes on roads Increase educated bikers in Cincinnati Bike share programs are available Hilly topography Increase confidence to encourage urban biking Out of 135,000 employed people Safety of neighborhoods in Cincinnati over 16 yrs old, only Get more educated bikers and drivers 675 bike commute (.5%) as of 2008 General bike safety for cars & bikes out on the road sharing the road Bicycle advocacy organization Driver acceptance/understanding of How to get a bike? cyclist commuters exists, Queen City Bike Knowing the rules/road etiquette Available bike repair resources Cincinnati plans to increase its bike and culture routes to include 343 miles by 2025 Lack of experience Improve citizens knowledge of biking City government promotes cycling Limited bike parking benefits (health/environment) and is slowly building infrastructure Existing info is poorly organized Lack of convenience Seth Gillespie | Kaitlin Kinney | Julie Morcyz
KEY COMMUNICATION PROBLEMS WHAT WE KNOW: WHAT WE NEED TO KNOW: HOW TO OBTAIN KNOWLEDGE: Cincinnati has been trying to People’s knowledge of urban biking Interview people promote urban biking since 2012 People’s interest in urban biking Surveys Red Bike is Cincinnati bike share Why people do or do not bike Talk to people who ride and don’t (not open yet) ride Specifics of bike share program Bearcat Bike Share is UC’s offerings Other city’s with successful/popular bike share urban biking Bearcat offers brief training Talk to bike share programs upon bike rental Talk to biking communities already Clifton is not a safe area in Cincinnati Hilly terrain Not many urban bikers around UC Seth Gillespie | Kaitlin Kinney | Julie Morcyz
STAKEHOLDERS Commuters: City Government: Professionals City Officials Students Construction Workers Part-Time Workers Policy Makers Errand Runner s Drivers: Public Transportation: Residents Bike Share Non-residents School Buses Local Business: Buses/Metro Gyms Streetcar Commuter’s Office Environment Police: Gas Stations Traffic Cops Hospitals Bike Cops Bike Repair Shops Stakeholder Maps Seth Gillespie | Kaitlin Kinney | Julie Morcyz
PRIMARY AUDIENCE Urban Professional Commuters: After identifying all of the stakeholders and potential people to interview, we agreed that urban professional commuters were our primary audience, as they were the most likely to adopt urban biking for their commutes. Qualifiers: Working Age: 20-65 Within 15 miles of working environment No obstacles in commute path (freeways) Aiming at non-cyclists, uninformed individuals Physically capable of riding Reasons to bike or not: General fitness/health Monetary/economical reasons Environmental concerns Access to a bike Seth Gillespie | Kaitlin Kinney | Julie Morcyz
SURVEY FINDINGS 128 Responses (and counting) Seth Gillespie | Kaitlin Kinney | Julie Morcyz
SURVEY FINDINGS Seth Gillespie | Kaitlin Kinney | Julie Morcyz
SURVEY FINDINGS Seth Gillespie | Kaitlin Kinney | Julie Morcyz
SURVEY FINDINGS YES, they do bike to work Experience ranged from 1 month to 8 years of bike commuting. Seth Gillespie | Kaitlin Kinney | Julie Morcyz
SURVEY FINDINGS YES, they do bike to work Seth Gillespie | Kaitlin Kinney | Julie Morcyz
SURVEY FINDINGS YES, they do bike to work Seth Gillespie | Kaitlin Kinney | Julie Morcyz
SURVEY FINDINGS YES, they do bike to work “There aren’t bike lanes in most parts of the city, motorists can be aggressive .” “The road environment is strictly for cars - drivers tend to not know how to interact with bicyclists and there is a sense of being “out of place” when biking on the road.” “While, I answered no, I feel like I need to elaborate. I have been doing it long enough to just get used to the stressful parts. Any new commuter would be terrified of my commute.” Seth Gillespie | Kaitlin Kinney | Julie Morcyz
SURVEY FINDINGS YES, they do bike to work Seth Gillespie | Kaitlin Kinney | Julie Morcyz
SURVEY FINDINGS NO, they do not bike to work “biking in Cincinnati is dangerous ” “I take I-75 from Golf Manor/ Pleasant Ridge, north to Sharonville -- could take Reading Road, but I’m sure the traffic there is not bike friendly either. I also don’t have experience road biking and am scared of drivers if I was to be a cyclist.” Seth Gillespie | Kaitlin Kinney | Julie Morcyz
SURVEY FINDINGS NO, they do not bike to work Seth Gillespie | Kaitlin Kinney | Julie Morcyz
SURVEY FINDINGS NO, they do not bike to work Seth Gillespie | Kaitlin Kinney | Julie Morcyz
SURVEY FINDINGS NO, they do not bike to work “My biggest fear is not know- ing how to drive well on the streets and interact with cars that don’t know the rules.” “still dangerous until the rest of Cincinnati is informed” Seth Gillespie | Kaitlin Kinney | Julie Morcyz
TEACHING AUTOMOBILE DRIVERS TO SHARE THE ROAD IS A LEADING SAFETY CONCERN AMONGST CYCLISTS. LACK OF AWARENESS AND KNOWLEDGE IN BOTH PARTIES ARE A DETERMENT TO THE URBAN BIKING EXPERIENCE IN CINCINNATI. Seth Gillespie | Kaitlin Kinney | Julie Morcyz
INTERVIEW John Funcheon John is big into biking and has been commuting to work via bike for 6 years. As a passionate biker, he is involved in the biking community and extremely informed on the current issues facing Cincinnati bikers. Why He Bikes: Convenience, faster than a car Economical, don’t have to pay for parking For fun, but it is too stressful downtown Stressors and Problems: Bike Cops don’t know the law City officials are working on the infrastructure but don’t know the laws themselves People are timid, and go slow, which makes them an obstruction to drivers People don’t have knowledge of biking laws Primary Problem: Drivers don’t know or care about cyclist safety. They need to learn to share the road. His Recommendation: Education. Adding more questions to the drivers education exam regarding cyclists on the road. This education needs to be continued so that people don’t forget after they have taken their exam. Seth Gillespie | Kaitlin Kinney | Julie Morcyz
INTERVIEW We are also planning on reaching out to: Queen City Bike Red Bike City Government Mobo Bike Cycle Club James Billiter - graphic designer whose work focuses on the local bike community Derek Drifmeyer - director of communications with the Cincinnati Seth Gillespie | Kaitlin Kinney | Julie Morcyz
BENCHMARKING Interesting Facts: Top 9 Bike-Friendly Cities: In the US, 40% of trips are 2 miles or less. 90% of those are by car. #1 Amsterdam 25% of the US CO2 emissions come from motor vehicles. #2 Portland, OR If 1 out of 10 car commuters switches to bike commuting, CO2 emissions would be reduced by 25.4 million tons per year. #3 Copenhagen 12 bikes can be parked in the same space as 1 car. #4 Boulder, CO Of commuters nationwide, 2.8% get to work by walking. 0.6% travel via bicycle. The amount of federal money spent, per person, on highway and #5 Davis, CA road projects in 2012: $127.00 #6 Sandnes, Norway Federal money spent, per person, on biking and pedestrian projects in 2012: $3.10 #7 Trondheim, Norway Even with these facts, 4 of the top 9 bike-friendly cities in the world are in the US. #8 San Francisco #9 Berlin, Germany Seth Gillespie | Kaitlin Kinney | Julie Morcyz
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