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Unscrambling the Generational Matrix Karl E. Jennings, CEO Borek - PowerPoint PPT Presentation

Dec 14, 2022 •165 likes •405 views

Unscrambling the Generational Matrix Karl E. Jennings, CEO Borek Jennings Funeral Homes & The Arrangers Academy 3 Qs Who is your customer? What does your customer value? What is your plan? What Do You See? People have enough

  1. Unscrambling the Generational Matrix Karl E. Jennings, CEO Borek Jennings Funeral Homes & The Arrangers Academy

  2. 3 Q’s Who is your customer? What does your customer value? What is your plan?

  3. What Do You See?

  7. People have enough information and life experiences…maybe too much and too many. What they need is a narrative that helps them unscramble their thoughts and rediscover what they already know to be true.

  8. Who is your customer? What does your customer value? What is your plan?

  9. The Brain Why How What Simon Sinek, The Golden Circle

  10. The Brain Wisdom Why Experience How Information What Simon Sinek, The Golden Circle

  11. The Key: Insight Ask a question that creates a need for your wisdom. How will your decision help your family begin to cope with this loss and begin healing?

  12. Who is your customer? Families who recognize they need an intentional plan to begin healing

  13. Who is your customer? What does your customer value?

  14. The Scale of Economic Progression Why How Life Changing Experiences Experiences What Price Service Product Commodity Value (Modified from The Experience Economy by Pine and Gilmore )

  15. What does your customer value? Healing Support Services that nurture their emotional, relational and spiritual needs and help them begin healing.

  16. Who is your customer? Families who recognize they need an intentional plan to begin healing What does your customer value? Healing Support Services that nurture their emotional, relational and spiritual needs and help them begin healing. What is your plan?

  17. The Customer Portal Why? How? Life Changing Experiences What? Experiences Price Service Product Commodity Value (Modified from The Experience Economy by Pine and Gilmore )

  18. Who is your customer? Families who recognize they need an intentional plan to begin healing What does your customer value? Healing Support Services that nurture their emotional, relational and spiritual needs and help them begin healing. What is your plan? To answer to the question why, by teaching every family about their emotional, relational and spiritual needs between the event of death and the onset of grief

  19. Unscrambling the Generational Matrix

  20. Two Customer Questions Silent Generation And Gen X What should we DO? What should I FEEL? Baby Boom Generation

  21. What Do You See Now?

  22. One Universal Need “ If you argue with reality, you will only cause yourself pain. However if you accept reality and build on it, the things you create will be durable, true, and healing. ” Steve Maraboli

  23. What is the Acute Loss Period? The Event The Onset ? of Death of Grief

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