Unpack learnings What did you learn today? What was new? Which tools/activities did you find useful and will apply? What is the first action you will take?
Key points of rapid experiments The higher the uncertainty, the less data you need to move forward. To get immediate feedback test with your colleagues/family/friends. In early stage innovation efforts, it is important is to make ‘a decision’, not ‘the right decision’. Focus on small interventions towards significant changes.
MAIN BENEFITS OF MAIN BENEFITS OF DE DESIGN GN THINKING G 1. Un Unpacking prob oblem em space e to drive relevant solutions 2. Us User er-cen entr tred ed approa oach guides to fill a true user need 3. Multitude of and diversity in solution options through crea eati tivi vity ty 4. Opportunity for radical innova ovati tion ons with leaps into the future 5. Prototyping Prototyping supports informed and data driven decisions early on
”Exper erimen enta tati tion on lies es at t th the e hea eart t of of ever every com ompany’s ability ty to to innova ovate. te.” Tiina Tuulos: ttuulos@swin.edu.au Prof. Stefan Thomke, Harvard Business School Pauliina Mattila: pmattila@swin.edu.au “An or organizati tion on’s ability ty to to dfm@swin.edu.au lea earn, and tr translate te th that t lea earning into to acti tion on rapidly, is th the e ulti timate te com ompeti etiti tive ve adva vanta tage. e.” Jack Welch GE
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