under the influence Cover page dark patterns and the power of - PowerPoint PPT Presentation

Aug 18, 2023 •281 likes •770 views

under the influence Cover page dark patterns and the power of persuasive design A long time ago, in a design studio far, far away Ben and Gareth dark patterns www.darkpatterns.org Bait and Switch Misdirection Disguised Ads

under the influence Cover page dark patterns and the power of persuasive design
A long time ago, in a design studio far, far away…
Ben and Gareth
dark patterns
www.darkpatterns.org Bait and Switch • Misdirection • Disguised Ads • Privacy Comparison Prevention • Faraway Bill • Privacy Zuckering • Forced Continuity • Roach Motel • Forced Disclosure • Road Block • Friend Spam • Sneak Into Basket • Hidden costs • Trick Question •
Trick question
Bait and Switch
Friend Spam
Example
Designers Taste Users Needs Companies & Wishes Interests Functionality, Efficiency Profit & & Desirability Reputation
dark patterns persuasion
B.J. Fogg
- High Motivation Fogg Behaviour Model - B mat Behaviour = Motivation Ability Trigger at the same moment Motivation Triggers Succeed here Action Line Triggers Low Motivation Fail here Ability Hard to do Easy to do
Elements of ability Time • Money • Effort • Cognitive load • Social acceptance • Routine •
Motivation
desire for completion and order
eg
delight and emotional connection
variable rewards
Some more reading for you: www.darkpatterns.org www.bjfogg.com www.nirandfar.com http://getmentalnotes.com http://evilbydesign.info/ @tollady @thirststudios @groberts1212

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