UFI ICT Award Messe Frankfurt Smartphone App Utrecht, April 27th - PowerPoint PPT Presentation

UFI – ICT Award Messe Frankfurt Smartphone App Utrecht, April 27th 2012 Julia Krell, Henric Uherek

Concept: Evolution – Release of a branded App for every show on shared IT platform – Continuously deploying new features – Highly customizable for every show and their needs – Low roll-out costs yet very individual 2

Marketing: Advantages for the show Assistance & Support – Standard features such as exhibitor search and floor plans – Show relevant facts (opening hours, free Wifi etc.) Event and Service – Pushing Live events while the show is going on with twitter feed – Supporting trend shows and other activities with the event planner Extra Value – Helping attendees with QR code reader finding what they are looking for – Connections to social media – Visually displaying trends and color codes – Strenghten the community with location based services (buddy finder) 3

Marketing: Cross Media Brand Consistency 4

Tech-Talk: Smart Combinations Trend QR-Code Information Schedule System Exhibitor Content Goal: User-Account No Content is administered for the App only! Fair Floor Planning Information Facebook Twitter Connect RSS 5

Tech-Talk: Seamless Integration – Bringing together on- and offline media in one media package – Graphical and technological consistency (floor maps, exhibitor content, icons – Using existing systems and accounts for a more complete access  Guiding the user through a complete trade fair experience 6

Special Feature: Buddy-Finder – Use your MyAccount from the Online-Ticket purchase – Log-In on the app – Connect with facebook to see who else is there – Check in to show your position for all your contacts on the fair ground – See on all green marked contacts where they checked in last – Arrange a meeting! 7

Sum-up: Achievements year 2012 15 events to date released 50.000 year 2011 9 events 26.000 1 planned employee on Downloads Apps 2011 the project In addition: – Availability of the app platform for Messe Frankfurt guest shows – International Messe Frankfurt shows being added to the portfolio 8

Thank you for your attention!