U.S. PECAN GROWERS COUNCIL U.S. PECAN GROWERS COUNCIL Review of 2016 Market Access Program Janice Dees, Executive Director
2016 MAP Target Markets China China UAE UAE India India Turkey Turkey South Korea South Korea Vietnam Vietnam
GULFOOD 2016 February 2016 ‐ Dubai, UAE
GULFOOD 2016 February 2016 ‐ Dubai, UAE
Participants – Blair Krebs – TX , Craig Ivey – TX , John Handley – GA Blair Krebs, TX, Craig Ivey, TX & John Handley, GA
2016 CHINA ROASTED SEEDS AND NUTS April 2016 ‐ Hefei, China 2016 – CRSN Foods & Ingredients, Equipment/ Packaging
SIAL China – Participants Buddy Achen, NM ‐‐‐ Mike Montgomery, LA ‐‐‐ Alex Willson, GA ‐‐‐ Jason New, NMSU
SIAL Trade Show 2016 Shanghai, China
SIAL China Trade Show 2016 Shanghai, China
2016 Retail Tour – Shanghai, China
2016 –In ‐ Store Promotions MZ Marketing ‐ Shanghai, China
2016 India Contractor ‐ i2i Consulting Health Brochures & Social Media
India 2016 – Foodhall Handouts Used in In ‐ Store Promotions
S. Korea – 2016 Korean Business Services Promotions
South Korean – In Store Promotions Korean Business Services Interview the Promotion Staff: 1. After consumers had pecan samples, they surprised with its taste. 2. Many consumers commented that pecan is savory and delicious. Some consumers who reacted positively, purchased 4 or 5 packages at once.
Turkey – Weber Shandwick Pecan Promotion ‐ Coffee Festival Coffee has a vital role in Turkish cuisine. For two years a coffee festival was held in Istanbul sponsored by coffee retailers, cafe’s and multinational coffee chains…thousands of coffee lovers visited. An activity was created that showed pecans are an ultimate match with different types of coffee beans …small snacks of cranberries and pecans were served in a pop ‐ up store event.
2016 Turkey Promotion Whiskey Tasting: Pleasure of a Gentlemen
Contact Information Janice Dees USPGC ‐ Executive Director P O Box 7606 Tifton, GA 31793 229 ‐ 392 ‐ 8997 janice@uspecans.org www.uspecans.org
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